1.
THE 5 REASONS WHY YOUR
HEADLINES ARE ON LIFE SUPPORT
AND HOW YOU CAN BRING
THEM BACK RIGHT NOW

2.
If you’re spending hours crafting
perfect content for your audience and
only taking a minute to write a
headline, then...

3.
YOU’RE
MAKING A
BIG
MISTAKE!

4.
THE HUMBLE HEADLINE //
Remember that 80% of readers don’t
make it past the headline of an
article.

5.
Here are 5 reasons why your headlines
are on life support and what you can do
to fix them...

6.
1.They’re not urgent.

7.
A perfect headline creates a sense of
urgency for your reader. It will make
your reader want to act now for fear of
missing out (FOMO).

8.
WISHPOND TIP:
Use action-based words to incite action
from your readers.
Example:
8 Methods To Make Waking Up Easier
Tomorrow Morning

9.
2.They’re not powerful.

10.
Does your headline invoke emotion? Does
it cause the reader to feel something?

11.
WISHPOND TIP:
Create a sense of emotional value for
your reader. Take a polarizing stance
and make your reader feel.
Example:
23 Emotions I Felt During the Game of
Thrones Season Premiere

12.
3.They’re not offbeat.

13.
Is your headline expected or is it out-
of-the-ordinary? Does it come from
left-field or is it just functional?
Does the language make your reader do a
double-take?

14.
WISHPOND TIP:
Employ a unique rationale for your
article to draw your reader into your
perspective.
Example:
The 10 Ways Crossfit Has Made Me a
Better Blogger

15.
4.They’re not direct.

16.
Does your headline speak directly to
your reader? Can the reader guess what’
s next? Is the topic clear?

17.
WISHPOND TIP:
Start by knowing who you’re speaking to
and craft your headline with them in
mind. Try to hit a pain point they’re
experiencing or relate to them in a
specific way.
Example:
The Steadfast Rules For Getting That
Second Date

18.
5.There’s no curiosity.

19.
Does your headline make your readers’
ears stand up upon reading it? Does it
pique their interest? Does it make them
want to read more?

20.
WISHPOND TIP:
Don’t give everything away all at once.
Your headline must create questions in
your reader’s mind.
Example:
The 5 Ways Snapchat is Making You a
Horrible Person

21.
THE 5 ELEMENTS OF A
PERFECT HEADLINE
1. Urgency
2. Power
3. Offbeat-ness
4. Directness
5. Curiosity

22.
READY FOR CHANGE?
Try Wishpond and start using
these tips in your content,
social contests, landing pages,
and emails.
Try Wishpond