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Your call-to-action, or CTA, button is one of the most important elements on your landing page or website. Think of it as the door to the next step of your marketing or sales funnels, where every click is a potential customer through that door.
As marketers, we spend a lot of time thinking about the design of a page - the hero image, its layout, colors - and even some conversion optimization - number of form fields, headlines and such. Often, however, we skip over the CTA button, which can sometimes be the difference between a conversion and a bounce.
It's easy to leave your CTA button saying "Submit". But you shouldn't. Your CTA should have a clear meaning, even if a visitor has only skimmed your page. The words in your CTA should be representative of the action your visitors are taking.
In this article, we'll look at 25 words and phrases that you can use for your own call-to-actions that will maximize your conversions, including explanations on when and why you should use each of them.
Let's get right into it.