1.
How to Get More Sales
This Black Friday & Cyber Monday
wishpond

2.
Welcome!
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I'm James Scherer.
Head of growth and inbound marketing at Wishpond since 2013.
Worked with the biggest brands to create Black Friday & Cyber
Monday campaigns.

3.
Wishpond is built to grow your business online.
● Since 2012
● Worked with some of the biggest brands
● Love to help the smallest grow
● Fully managed accounts build successful
campaigns
What is Wishpond?

4.
What you'll learn in this webinar
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How to get more sales this Black Friday and Cyber Monday.
We'll cover:
1. Creating an "Early-Access" Black Friday campaign
2. Creating a welcome mat with giveaway
3. Creating a "Value-add" campaign
4. Creating an email campaign
5. Creating a hello bar

5.
Ads cost twice as much.
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#1. Cost of Traffic
$17.00
$13.00
$9.00
$5.00
1.00
Oct (Wk 3) Nov (Wk 1) Nov (Wk 3) Dec (Wk 1) Dec (Wk 3) Dec (Wk 5)
2017 CPM Over the Holiday Season
If we start a couple weeks early...

6.
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#1. An "Early-Access" Campaign

7.
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● Showcase discounts
● Exclusivity
● Deals not available to everyone
● Use % signs, $ signs, high-contrast color
● Limit your form
● Prompt sharing
#1. An "Early-Access" Campaign
Best Practices:

8.
#2. A BFCM Welcome Mat and Giveaway