From puffy shirts to soup nazis, Festivus to yada, yada, yada, Seinfeld gave us some of the most memorable pop-culture moments of the 90s. In this fun and entertaining Slideshare, we take a look at 17 of the most iconic Seinfeld quotes, and reframe them to inspire your businesses' 2015 marketing strategy. Grab some pretzels (remember they make you thirsty) and check it out!

1. Image Credit: Tim DoyleBy Wishpond
17 Seinfeld Quotes
to Inspire your
Marketing Strategy

2. Jerry Seinfeld

3. In other words:
2015 is the year of personalized marketing. Catering to the
needs of your prospective (and existing) clients is more
essential (and possible) for success than it ever has been.
“I’m in the
unfortunate
position of having
to consider
people’s feelings!”

4. “Sometimes the road
less traveled is
less traveled for a
reason.”
In other words:
Creativity, innovation and bravery are essential
components of a marketing strategy, but so are emulation
and attention to best practice. Be carefully ballsy.

5. “When you
interrupt, you’ve
stopped listening.
People need to be
heard.”
In other words:
Marketing is not about your business, but the business of
your customer. Listen to them and respond accordingly.
They’ll thank you in the end.

6. “Make no mistake
about why these
babies are here -
they are here to
replace us.”
In other words:
Don’t get cocky. There is always someone coming up behind
you who wants it more, is willing to give more, or who has
more at stake.

7. George Costanza

8. “I gotta focus. I’m
shifting into soup
mode.”
In other words:
Find your own soup mode, whether it’s a quiet place, a type
of music, or a loud coffee shop. 90% of work is completed
while in soup mode.

9. In other words:
Don’t be like George. While it can be tempting to promote
your business or content to everyone you can think of, you’
ll likely find more success by marketing to a niche (or even
a niche within a niche).
“Yes. Yes. Everybody
has to like me. I
must be liked.”

10. “I lie every second
of the day. My whole
life is a sham.”
In other words:
Don’t be like George. Transparency, honesty, and sincerity
are the name of the game in 2015. Admit to your mistakes,
explain your successes, reveal your genuine business
personality.

11. In other words:
With the increase in data-driven marketing strategy, many
businesses are finding that quitting a strategy entirely
can be beneficial to their bottom line. Test it out for
yourself!
“I’m a great quitter.
I come from a long
line of quitters. I
was raised to give
up.”

12. In other words:
Be transparent. George’s refreshing honesty gets him the
girl, and will get you the leads and sales you need as well.
Test first (start with the chicken salad sandwich instead
of the tuna) and then go for it!
“Hi, my name is
George. I’m
unemployed and I
live with my
parents.”

13. Cosmo Kramer

14. Jerry: “Why don’t
you go out? It’s nice
out.”
Kramer: “There’s
nothing out there
for me.”
In other words:
Don’t be like Kramer. Don’t be afraid to venture outside
your comfort zone. B2B businesses are finding success with
Pinterest while B2C businesses are generating leads with
ebooks. Anything is possible.

15. “I talk the talk and
I walk the walk
baby.”
In other words:
If you’re going to get transparent, do it. If you say you’re
going to talk about the lessons you have learned, you’re
going to have to talk about the mistakes which have taught
you.

16. “You know what they
say, ‘You don’t sell
the steak, you sell
the sizzle.’”
In other words:
Sometimes the smallest things can affect your marketing
bottom-line. Test everything from the time you send your
emails to the color of your CTA buttons.

17. “I’m out there
Jerry, and I’m
loving every
minute of it!”
In other words:
Don’t be afraid to break from the crowd. When everything is
common knowledge (especially for your prospective
clients), you need to get uncommon.

18. Elaine Benes

19. In other words:
Our prospective clients, in 2015, can sense “a sell” from a
mile away. Avoid fluff and be sure you’re delivering value
immediately and clearly, or they’ll move on to a competitor
who does.
“Yada, yada, yada.”

20. “I gotta get some
new friends.”
In other words:
Ensure your relationships with influencers are mutually
beneficial. Start by sharing and engaging with their
content before springing a request. Remember to share and
share alike.

21. “No soup for you!”
In other words:
It’s all about how you communicate. No matter the quality of
your offer or tool, bad communication will result in no
soup. Good communication will get you that mulligatawny.

22. No translation necessary.
“Life is truly a ride. We’re all strapped in and
no one can stop it. As you make each passage from
youth to adulthood to maturity sometimes you
put your arms up and scream, sometimes you just
hang on to that bar in front of you. But the ride
is the thing. I think the most you can hope for
at the end of life is that your hair’s messed,
you’re out of breath, and you didn’t throw up.”
- Jerry Seinfeld

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