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17 Seinfeld Quotes to Inspire your Marketing Strategy

Jerry Seinfeld

In other words: 2015 is
the year of personalized marketing. Catering to the needs of your prospective (and existing) clients is more essential (and possible) for success than it ever has been. “I’m in the unfortunate position of having to consider people’s feelings!”

“Sometimes the road less traveled
is less traveled for a reason.” In other words: Creativity, innovation and bravery are essential components of a marketing strategy, but so are emulation and attention to best practice. Be carefully ballsy.

“When you interrupt, you’ve stopped
listening. People need to be heard.” In other words: Marketing is not about your business, but the business of your customer. Listen to them and respond accordingly. They’ll thank you in the end.

“Make no mistake about why
these babies are here - they are here to replace us.” In other words: Don’t get cocky. There is always someone coming up behind you who wants it more, is willing to give more, or who has more at stake.

George Costanza

“I gotta focus. I’m shifting
into soup mode.” In other words: Find your own soup mode, whether it’s a quiet place, a type of music, or a loud coffee shop. 90% of work is completed while in soup mode.

In other words: Don’t be
like George. While it can be tempting to promote your business or content to everyone you can think of, you’ ll likely find more success by marketing to a niche (or even a niche within a niche). “Yes. Yes. Everybody has to like me. I must be liked.”

“I lie every second of
the day. My whole life is a sham.” In other words: Don’t be like George. Transparency, honesty, and sincerity are the name of the game in 2015. Admit to your mistakes, explain your successes, reveal your genuine business personality.

In other words: With the
increase in data-driven marketing strategy, many businesses are finding that quitting a strategy entirely can be beneficial to their bottom line. Test it out for yourself! “I’m a great quitter. I come from a long line of quitters. I was raised to give up.”

In other words: Be transparent.
George’s refreshing honesty gets him the girl, and will get you the leads and sales you need as well. Test first (start with the chicken salad sandwich instead of the tuna) and then go for it! “Hi, my name is George. I’m unemployed and I live with my parents.”

Cosmo Kramer

Jerry: “Why don’t you go
out? It’s nice out.” Kramer: “There’s nothing out there for me.” In other words: Don’t be like Kramer. Don’t be afraid to venture outside your comfort zone. B2B businesses are finding success with Pinterest while B2C businesses are generating leads with ebooks. Anything is possible.

“I talk the talk and
I walk the walk baby.” In other words: If you’re going to get transparent, do it. If you say you’re going to talk about the lessons you have learned, you’re going to have to talk about the mistakes which have taught you.

“You know what they say,
‘You don’t sell the steak, you sell the sizzle.’” In other words: Sometimes the smallest things can affect your marketing bottom-line. Test everything from the time you send your emails to the color of your CTA buttons.

“I’m out there Jerry, and
I’m loving every minute of it!” In other words: Don’t be afraid to break from the crowd. When everything is common knowledge (especially for your prospective clients), you need to get uncommon.

Elaine Benes

In other words: Our prospective
clients, in 2015, can sense “a sell” from a mile away. Avoid fluff and be sure you’re delivering value immediately and clearly, or they’ll move on to a competitor who does. “Yada, yada, yada.”

“I gotta get some new
friends.” In other words: Ensure your relationships with influencers are mutually beneficial. Start by sharing and engaging with their content before springing a request. Remember to share and share alike.

“No soup for you!” In
other words: It’s all about how you communicate. No matter the quality of your offer or tool, bad communication will result in no soup. Good communication will get you that mulligatawny.

No translation necessary. “Life is
truly a ride. We’re all strapped in and no one can stop it. As you make each passage from youth to adulthood to maturity sometimes you put your arms up and scream, sometimes you just hang on to that bar in front of you. But the ride is the thing. I think the most you can hope for at the end of life is that your hair’s messed, you’re out of breath, and you didn’t throw up.” - Jerry Seinfeld

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