6. Within 24 hours of launch, 1,200 users.
Now Facebook
has over
350 million
active users
with an
excess of
122 million
visits per
day.
2011/1/11
7. Facebook Demographics
•The 35+ age
group now
represents more
than 30% of the
entire user base.
•The 55+ audience
grew a whopping
922.7% in 2009.
2011/1/11
8. Facebook Facts
• Average user has 130 friends
• Average user spends more than 55 minutes
per day on Facebook
• Average user writes 25 comments each month
• Average user is a member of 12 groups
• Average user becomes a fan of 2 Pages each
month
2011/1/11
9. Why should we care?
One of those “trends of
our users that we just
can't ignore”
2011/1/11
10. Why do we choose Facebook?
Most users want to connect with family and
friends.
2011/1/11
11. We choose to create a presence on Facebook
because it is a bigger arena that tends to be more
personal.
It is where our patrons celebrate their
hobbies, share information,
advocate for causes, and make
recommendations to those
they trust.
2011/1/11
12. One More Thing . . .
Facebook Fan Pages are NOT for US!
They are for our patrons.
Fan pages give our patrons an outlet to talk about
their library. Fans can post comments about books
they are reading and start discussions. They can
encourage others to attend programs and be part
of library initiatives. We give THEM the
opportunity to interact with other patrons and
love their library even more.
2011/1/11
In February 2004 Zuckerberg launched "The facebook", as it was originally known; the name taken from the sheets of paper distributed to freshmen, profiling students and staff.
Within 24 hours of launching, 1,200 Harvard students had signed up, and after one month, over half of the undergraduate population had a profile. Now, FB has more than 350 million active users with 122 million visits per day “If Facebook were a country, it would be the fourth most populated place in the world. This means it easily beats the likes of Brazil, Russia and Japan in terms of size.”
