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Online Marketing-Kampagnen - Services für die Management- und Marketingberatung

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Detaillierte Beschreibung der Dienstleistungen, Vorgehensweisen und Ergebnisse bei Konzeption und Realisierung von Online Marketing-Kampagnen im Rahmen einer Management- und Marketingberatung. Umfasst insbesondere die Definition von Online Marketing-Zielen und -Strategien, die Auswahl und den Einsatz geeigneter Online Marketing-Instrumente sowie die Erfolgsmessungen, z.B. über Conversion Tracking.

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Online Marketing-Kampagnen - Services für die Management- und Marketingberatung

  1. 1. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Online Marketing-Kampagnen Produktblatt Consulting Online Marketing
  2. 2. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Winfried Kempfle Marketing Services – Portfolio Seite 2 Services und Tools für Strategieplanung und Strategisches Marketing von Industrie- und Technologie- unternehmen www.strategie-und- planung.de Motto: „Kompetenz schafft Effizienz !“ Strategieplanung & Strategiecontrolling Marktanalyse Wettbewerbs- analyse Professionelle Präsentationen Projekt- management Strategietools Online Marketing
  3. 3. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Seite 3 Online Marketing Consulting Online Marketing-Kampagnen Ausgangssituation Lösung Nutzen  Sie wollen Ihr Marketing-Budget optimal einsetzen und den Erfolg der Marketing-Maßnahmen kontrollieren.  Sie wollen Ihren Webauftritt effektiv und interaktiv auf die Bedürfnisse Ihrer Kunden ausrichten.  Sie wollen mit Online Marketing Ihre wirtschaftlichen Ziele steigern und besser erreichen.  Sie wollen die Zahl Ihrer Conversions steigern, z.B. neue Kunden, Bestellungen, Registrierungen, etc.  Definition von Online Marketing-Zielen und -Strategie.  Auswahl geeigneter Online Marketing-Instrumente.  Einrichtung bzw. Optimierung von Landing Pages.  Durchführung von Maßnahmen zum Suchmaschinen- Marketing, insb. Google AdWords-Kampagnen.  Konzeption weiterer Maßnahmen, wie z.B. Newsletter und Affiliate Marketing.  Conversion-Tracking mit Auswertung der Performance und Optimierung der OM-Instrumente.  Sie können Umsatz und Wachstum generieren.  Sie gewinnen neue Kunden und können bestehende Kundenbeziehungen verbessern.  Sie haben Kontrolle über den Einsatz Ihres Marketing- Budgets und können somit Kosten senken und Ihr Ergebnis verbessern.  Sie kennen die Wirksamkeit der Online Marketing- Maßnahmen und können den Einsatz der Instrumente optimal steuern.
  4. 4. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Seite 4 Consulting Online Marketing-Kampagnen Vorgehensweise 1  Kickoff  Briefing durch Geschäfts-, Marketing- oder IT-Verantwortliche  Vorstellung der aktuellen Marketingstrategie  Diskussion der Erwartungen an Online Marketing 2  Online Marketing-Strategie  Definition von Online Marketing-Zielen  Auswahl und Bewertung geeigneter Online Marketing-Instrumente  Analyse bestehender bzw. Konzeption neuer Landing Pages 3 Dieser Service ist gut kombinierbar mit:  Strategieanalyse  Web-Check & -Optimierung  Webcontrolling  Vorbereitung der Online Marketing-Kampagnen  Keywordanalyse und Konzeption von Google AdWords-Kampagnen  Konzeption weiterer Maßnahmen (z.B. Banner, Newsletter, Affiliate Mark.)  Optimierung der Landing Pages und des Conversion-Prozesses Workshop 0.5 Tage Teamarbeit evtl. Workshops je nach Umfang 5 – 10 Tage Teamarbeit evtl. Workshops je nach Umfang 10 – 15 Tage 4  Tracking der Online Marketing-Kampagnen  Schaltung von Anzeigen, Definition von Key Performance-Indikatoren  Implementierung von Tools für Conversion-Tracking  Berichterstellung, Auswertung und Optimierung der OM-Instrumente Individual- oder Teamarbeit fortlaufend evtl. Pilotierung 3 – 6 Monate
  5. 5. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Winfried Kempfle Marketing Services – Dienstleistungen Seite 5  Markttrends  Marktsegmentierung  Marktstruktur  Marktmodelle & Marktdatenbank  Marktprognosen  Marktanteilsanalyse  Strategieanalysen  Standortbestimmung  Strategieprojekte  Strategische Planungssysteme  Strategisches Controlling  Industrieanalysen  Firmenprofile  Produktvergleiche  Competitive Attack-Programme  Wettbewerber-Marktanteile  Competitive Intelligence-Prozesse Strategieplanung Marktanalyse Wettbewerbsanalyse Professionelle Präsentationen Training und Coaching  Standard- und kundenindividuelle Schulungen - zu Strategieplanung & Strategiecontrolling, - zu Marktanalysen, - zu Wettbewerbsanalysen, - zum Projektmanagement  Individuelle Begleitung von Führungskräften, Projektleitern, Mitarbeitern und Projektteams  Moderation von Team-Meetings  Präsentationen für Geschäftsführung  Präsentationen für Projektmeetings Kunden-Präsentationen  Projektinitialisierung  Projektplanung  Projektbegleitung  Projektcontrolling  Projektreviews  Einführung PM-Methodik  Website-Konzeption  Web-Check & -Optimierung  Online Marketing-Kampagnen  Webcontrolling Online Marketing Projektmanagement
  6. 6. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Winfried Kempfle Marketing Services – Strategietools Seite 6 Tools beinhalten … für  Markttrends  Marktsegmentierung  Marktmodelle  Marktprognosen  Marktsplits  Technologiesplits  Preisentwicklung  Vertriebskanalstruktur  Marktattraktivität  Marktanteile statisch  Marktanteile dynamisch  Branchenstrukturanalyse  SWOT-Analyse  ABC-Analysen  Erfahrungskurven  Lebenszyklusanalysen  Portfolioanalysen  Business-Markt-Mix  Kundenstruktur  Produkt-Markt-Matrix  Balanced Scorecards  Risikoanalyse  Industrieanalysen  Wettbewerbsvergleiche  Performancevergleiche  Produktvergleiche  Marktanteilsvergleiche  Wettbewerberprofile Einseiter / Standard-Profile  Quick Reference Guides  Battlecards  Marketing-Kampagnen  Positionspapiere Strategieplanung Marktanalyse Wettbewerbsanalyse Formatvorlagen  Blueprints  Beispiele  Hilfsmittel  Powerpoint-Charts  Excel-Sheets
  7. 7. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Was Winfried Kempfle Marketing Services von anderen Consultants abhebt: Seite 7  Hohe Effizienz und zeitsparendes Vorgehen insbesondere bei Projektplanung und Strategieanalyse.  Entwicklung wirksamer Strategien, die auf optimale Marktpositionierung und Wettbewerbsvorteile abzielen.  Nachhaltige Stärkung der Wettbewerbsfähigkeit und Ertragskraft.  Optimierte Beratung vor allem für Belange mittlerer und größerer Industrie- und Technologieunternehmen.  Unterstützung der Unternehmensfunktionen Strategie, Business Development, Marketing, Produktmanagement  Tool-gestützte Beratung: 30+ bewährte Strategietools liefern erprobte Formate besonders für die Strategieanalyse.  Prozess-geleitete Beratung: Standard-Strategieprozess gibt alle wichtigen Aufgaben vor und beschleunigt und erleichtert somit die Strategieentwicklung enorm.  Stringentes Projektmanagement: Systematische Planung und wirkungsvolle Projektsteuerung gewährleisten die Erreichung der strategischen Ziele.  Standard-Servicepakete: 25+ wohldefinierte Beratungsleistungen decken die komplette Bandbreite des strategischen Marketings ab. Einzigartiges Beratungskonzept Vorteile für Kunden
  8. 8. 02.05.2015 Copyright © 2015. All rights reserved. www.strategie-und-planung.de Bestellung Seite 8 Thanner Strasse 39 83607 Holzkirchen Telefon: +49 1525 - 31 82 499 Fax: +49 8024 - 99 34 11 E-Mail: services@strategie-und-planung.de Kontaktformular: www.strategie-und-planung.de/kontakt.html Winfried Kempfle Marketing Services Bei Interesse an dieser Consultingleistung nehmen Sie bitte Kontakt zu mir auf. Nutzen Sie hierfür bitte eine der folgenden Möglichkeiten:

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