In capital raising, authority is the most important point of influence. Establish your authority, share your expertise, and educate your prospects the right way.

1. AUTHORITY POSITIONING
FOR CAPITAL RAISING
Raise more capital by employing scientifically proven influence principles.

2. Influence & Persuasion
How it works:

Fixed Action Patterns & Helpful Shortcuts

Expensive = Good Quality, Reciprocation, Authority

John Stuart Mill, Economist 1873

Cognitive Overload: Knowledge Doubles every 15 years

400,000 scientific journals

Ethical Persuasion = Effective Communication & Marketing

Theories based on thousands of hours of solid research

3 years of sales positions + Tactics organized in 3 categories

35 years of scientific research

3. 6 Principles of Influence
1.
Authority
2.
Commitment
3.
Reciprocation
4.
Similarity / Liking
5.
Scarcity
6.
Social Proof
4/6 of these may be triggered by Authority, which means you
may achieve 5/6.

4. Authority

A strong pressure to comply with the request of an authority
figure.

Doctor Errors - 12% daily

Authority & “Freenium” or “Moving the Free Line”

Focus on becoming the right type of Authority (Brian Tracy Lens
Focus)

What are the benefits? Why does any of this matter?

5. Benefits of Authority Status

It will become easier to get meetings, prospects will take your meeting
requests

Investors will begin cold calling you (150k emails)

New business ideas, partnerships and opportunities will naturally
develop as other leaders in the industry see that you are a mover in the
industry

If you keep focused on writing for 18-24 months you will have enough
content and clout to negotiate a book deal and speak at conferences for
a fee (Wiley, 15 speeches/year, e-book 50k times)

Advertising costs go down as your name and firm name are read by
thousands of people reading your writing each day

6. Authority Construction Formula
1.
2.
3.
4.
5.
6.
7.
Blog Launch
Guest Articles
Speeches
Events
Free Association
Self-Published
Etc.
Take Away: Nobody is born an expert and almost nobody finds
writing every day an easy task to pick up. It will and is continuing to
be a challenge.

7. Authority Toolbox

Write 1 hour a day (Focus on 1-2 Niches)

Grow a free blog at Blogger.com

Self-Publish a book

Speak at prospect and industry conferences (Record Speeches)

Organize quarterly networking events

Grow a free-to-join association of prospects online & offline

Create a weekly email newsletter to reach all prospects

Provide a free e-book with your top 20-30 articles included

Use FreeConferenceCall.com and interview 1 expert a month

Record audio or video best practices tips and burn them
The more educational material you can give away to your prospects the more you
have “moved the free line” and better positioned yourself

8. Getting Started:

Write at least 1 hour a day starting tomorrow, no matter what.

Write and self-publish a book in 3 months.

Go to Blogger.com or Wordpress, start a free blog, and write 1-2
articles a day

Write casually, it does not matter if you are a casual writer, bad at
spelling or have poor grammar.

After you have written 30 articles, send your best 3 articles to 3 of
the top industry publications with a short email describing your
expertise and background.

9. The Catch:

Fact #1: Out of 500 professionals only a handful will attempt to follow this
strategy and only a few will succeed.

Fact #2: If you follow this formula you will become well known, you will
do well, and clients and business will flow towards you.

“If you want to have what others don’t, you must do what others won’t.”
“Successful people dislike doing the same things that unsuccessful people
dislike doing, but they do these things anyways because they know that this
is the price of success.” - Brian Tracy

10. Thank You. Questions?
Get in touch.
To your success,
Richard C. Wilson
CEO/Founder
Richard@CapitalRaising.com
http://CapitalRaising.com
Portland, Oregon
1.212.729.5067