Anzeige

Brand Exploration Project

23. Mar 2023
Anzeige

Más contenido relacionado

Anzeige

Brand Exploration Project

  1. PERSONAL BRAND EXPLORATION William Syslo Project & Portfolio I: Week 1 March 4, 2023
  2. William Syslo is a 22 year old from Wayne, New Jersey. He lives, breathes, and dreams all things sports. His entire life has been based in and around sports, and his life goal is to be involved with sports as a career. For Will, working in sports would not be a job, rather, it would be a dream come true. His path has been tumultuous, as he has been to three total colleges searching for a program that catered to his dreams and aspirations. Once he found the Dan Patrick School of Sportscasting at Full Sail, he had found his home. William prides himself self on his elevated communication skills, his detailed yet broad sports knowledge, and his intense work ethic. IDENTITY Picture of You Goes Here
  3. PROFESSION Potential Job Titles: •Announcer •Sports Anchor •Podcaster BRAND ARCHETYPE - The Explorer - The explorer aims to live a fulfilled life. This causes those with this archetype to think outside the box and push the boundaries of the market they are a part of, in an attempt to fulfill their dreams and goals. Promotes Open-minded thinking, tolerance, and culture - all of which are perfect qualities to have in the world of sports broadcasting. On-Air Talent for the Sports Broadcasting Field Picture Relevant to Your Industry Goes Here
  4. Networking: Industry professionals for Intellectual Capital TARGET AUDIENCE Peggy Kosinski Outreach Plan: • Due to Peggy’s extensive involvement with Women Empowerment in the Industry, befriend a Woman along a similar path and with similar experience to mine • Approach the above mentioned woman friend and ask them to reach out to Peggy via email, as they may be more inclined to answer to an aspiring Woman sports broadcaster rather than a man. • Schedule a follow-up email to be sent by the mentioned woman friend 2 weeks after initial contact 12 Time Emmy Award Winning Sportscaster & Podcast Host in The Greater Chicago Area Bryan Fenley Outreach Plan: • Due to Bryan’s connection with Eric Rutledge on LinkedIn, I will ask Eric to sit down and discuss with me what he knows about Bryan and explore if he knows him deeper than just a LinkedIn connection. • On Bryan’s LinkedIn, he listed that the best way to reach him is through his email, that he then goes on to list. This is how I will make initial contact. • After initial contact through email, I will send a follow up roughly one week later. National Anchor at Fox Sports Radio Jonathan Coachman Outreach Plan: • Jonathan’s LinkedIn seems to be very inactive, but he has a connection to Gus Ramsey. I would reach out to Gus to find out what I need to know about mr. Coachman • Since his profile is inactive, I would continue to speak with Gus about setting up a line of communication with Jonathan for me • After I get that first contact through whatever means of communication is chosen, I will follow up after a few days, as Jonathan is a bigger name in the industry and my initial contact might get lost in his inbox Sports Broadcaster at WWE and ESPN
  5. GOALS Short Term: Immediately After Graduation, 2024 • Get into the sports broadcasting field at any level and in any location ‣ Reach out to at least 4 - 5 known connections in the industry in an attempt to secure a job in the field. ‣ Develop my sports podcast to a point where it showcases my skills as a broadcaster - get it to 1000 monthly listeners Mid Term: 2028 • Break into the sportscasting world and secure job at one of the major networks (ex. ESPN, CBS Sports, Fox Sports) ‣ Explore connections and make proactive contact with 6-8 industry professionals/recruiters by end of 2028 while Job searching ‣ Secure a job at one of these networks by the end of 2028 Long Term: 2032 • Become live on air talent calling sporting events for a major network ‣ Secure an on air job for any of the major networks listen above in my mid term goal by 2032 or earlier
  6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Adobe Premiere Pro SOFT HARD Novice / Adept / Expert Microsoft program suite Novice / Adept / Expert Interpersonal Communications Novice / Adept / Expert Wide Vocabulary Novice / Adept / Expert Study Background information for games/ interviews SOFT HARD Novice / Adept / Expert Analytical Software/Programs Novice / Adept / Expert Strong Speaking voice Novice / Adept / Expert Deadline-Sensitivity Novice / Adept / Expert
  7. I plan to help television networks tell the story of sporting events by being a knowledgeable, strong voiced sportscaster. PROMISE
  8. CREDENTIALS Work Experience: • Barback at popular local establishment in Hawthorne, NJ • Worked the counter and delivery services for a two local Italian restaurants in northern NJ Education: • Title of Certification Course Completed, Organization Name • Sportscasting, B.S., Full Sail University (2024) Volunteer Work: • Ran and Coached a youth flag football team • Assistant coached linebackers at a nationally rankled High School football team (Bergen Catholic) • Assisted Gameday operations at the same football program (Bergen Catholic) Picture Relevant to Your Industry Goes Here
  9. COMPETITION Christian Rapoza Industry Experience: • Calling Play by Play for Rollins College • On Camera Anchor Education: • Business Management, Lesley University 2020-2022 • Dan Patrick School of sportscasting, Full Sail University 2022-2024 Leadership Experience: • Played Collegiate baseball at a high level • Helped run social media for baseball at Lesley University Skills and Proficiencies: • Video Editing • Directing and producing content • Broadcast writing William Syslo Overall Online Presence: • Lots of old athletic websites come up from being an athlete in the past. Active on social media, not a very large sphere of influence • Grade: Average, 78 out of 100 Industry Experience: • 12 Hours worked in Full Sail’s state-of-the-art Sports Broadcasting studio • On-Air work as well as Behind the Scenes production work Education: • University of South Carolina 2018 - 2019 • William Paterson University 2019 - 2022 • Full Sail University 2022 - 2024 Leadership Experience: • Assistant coach for Linebackers for a nationally ranked high school football team in New Jersey (Bergen Catholic) Skills and Proficiencies: • Interpersonal Communication Skills • Proficient in most Adobe Programs • Good, strong speaking voice Overall Online Presence: • Not very strong. When searched only old pictures from high school football appear. LinkedIn is incomplete, insufficient for networking. Podcast does appear upon name search, however. • Grade: Poor, 38 out of 100
  10. COMPETITION Giani Petersen Noteworthy Experience: • Played baseball at the High School level • Rollins volunteer work play by play William Syslo Industry Experience: • Play by Play for Rollins College Sports • On Camera Anchor experience Education: • Dan Patrick School of Sportscasting, B.S 2022-2024 Skills and Proficiencies: • Video editing • Sports Journalism • Technical Directing Overall Online Presence: • Profile is decently detailed, lots of athletics come up because of athletic background • Grade: Average, 80 out of 100 Industry Experience: • 12 Hours worked in Full Sail’s state-of-the-art Sports Broadcasting studio • On-Air work as well as Behind the Scenes production work Education: • University of South Carolina 2018 - 2019 • William Paterson University 2019 - 2022 • Full Sail University 2022 - 2024 Leadership Experience: • Assistant coach for Linebackers for a nationally ranked high school football team in New Jersey (Bergen Catholic) Skills and Proficiencies: • Interpersonal Communication Skills • Proficient in most Adobe Programs • Good, strong speaking voice Overall Online Presence: • Not very strong. When searched only old pictures from high school football appear. LinkedIn is incomplete, insufficient for networking. Podcast does appear upon name search however. • Grade: Poor, 38 out of 100
  11. ON-AIR SPORTSCASTING TALENT For sportscasting industry professionals who are looking to share prominent industry knowledge with a developing talent, I am an eager, hardworking young man who wants to learn all that he can from those who do it best because I want nothing more than to fulfill my dreams of broadcasting, analyzing, and commentating sporting events to the public, and I will do whatever is professionally necessary to complete that goal. “THE VOICE”
  12. NETWORKING & MARKETING Industry Events & Organizations • Full Sail Hall of Fame Week ‣ April 16th-20th | Full Sail Campus • Full Sail Networking Fair ‣ November, 2022 | Full Sail Campus • 5th Annual Business Expo 2023 ‣ April 20th | Apopka, FL Digital Marketing • Primary Content: I will post updates and breakdowns of games of my choosing. Speaking over edited clips of games that I find interesting or prominent at the current moment in sports. • Primary Tools: I will use most all of the major social media platforms. This includes, but is not limited to instagram, TikTok, Twitter, and YouTube. I will try to post these weekly, most likely 2 per week at roughly a 10 to 15 minute video. • Website: I will post highlights of my work and links to all my recent uploads on my website to showcase it to potential employers and potential listeners alike. Picture of You Goes Here
  13. PROFESSIONAL DEVELOPMENT Mentor • I am looking for someone who is a professional in my field. Someone who knows the ins and outs of the sportscasting industry and enjoys sharing information to an aspiring sportscaster like myself. Ideally they would already be on air, and take what they do seriously, so that I can get the best advice I can. BY MAY OF 2024, MY PROJECTED GRAD. DATE Formal Education • Dan Patrick School of Sportscasting, B.S. (2024) Technical Skills • Efficient and effective editing - Premiere Pro, February 2023 • Voice development for effective delivery on- air — Full Sail University, July 2023 • Video Production - Full Sail University, may 2023 Soft Skills • Effective Planning - Full Sail University, April 2023 • Deadline Sensitivity - Full Sail University, March 2023 • Teamwork/Leadship skills - Full Sail University, present-May of 2024
  14. William Syslo You know sportscasting roles seem to be filled with older, last generation casters? Well, what I do is provide a youthful, fun, and knowledgeable voice into the world of sports. In fact, in the past I have run a successful sports and entertainment podcast where I utilize my voice to fully connect, engage, and entertain my listeners, and I plan to bring that experience along into the sportscasting world! “
  15. REFERENCES Author, O. N. E. T. O. L. (n.d.). broadcast announcers and radio disc jockeys. O*NET OnLine. Retrieved March 5, 2023, from https:// www.onetonline.org/link/details/27-3011.00 Putnam, K. (2022, April 13). Explorer brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. Retrieved March 5, 2023, from https:// www.kayeputnam.com/brand-archetype-explorer/ SPORTS CONTRIBUTOR, F. O. X. (2020). Joe Buck, shown here with Nfl broadcast partner Troy Aikman, is using his down time and his voice talents to bring a smile to faces of people experiencing difficult times. Forbes. photograph, Integrated Whale Media Investments. Retrieved March 4, 2023, from https:// www.forbes.com/sites/jeffarnold/2020/03/27/joe-buck-fellow-broadcasters- bide-time-without-sports-with-goodness/?sh=225cafd6678a. Peggy Kusinski (n.d.). [LinkedIn page]. LinkedIn. Retrieved March 4th, 2023, from Https://www.linkedin.com/in/peggy-kusinski-78476617/ Jonathan Coachman (n.d.). [LinkedIn page]. LinkedIn. Retrieved March 4th, 2023, from Https://www.linkedin.com/in/jonathan-coachman-9980bb148/ Bryan Fenley (n.d.). [LinkedIn page]. LinkedIn. Retrieved March 4th, 2023, from Https://www.linkedin.com/in/bryan-fenley-5a51ab21/ Contes, B. (2023). Picture of Justin Shackil broadcasting at Yankee stadium. Awful Announcing. Retrieved March 5, 2023, from https://awfulannouncing.com/ radio/wfan-reportedly-hire-justin-shackil-john-sterling-yankees.html.
Anzeige