1. Linkedin Essentials
WVUP Community Education Center
William R Richards II

2. Introduction
Good Evening, I am Bill Richards and I will be introducing you to
Linkedin. This class will take approximately one and a half hours.
Before we start just a few safety items. If the alarm sounds please leave
your computer station and file out of the room and down the hall to exit
the building. We will gather at the South West corner of the parking lot.
I will check you against the attendance roster there to ensure everyone
has left the building. After the check in is complete you may leave, or
stay till the emergency is cleared. I will stay as late as permitted to
complete the class if an emergency delays it.

3. Purpose/Process/ Product
I was given the advice by a wise mentor to break meetings into
Purpose/Process/Product to give a logical break in why you are here.
Purpose: To learn the basics of the professional networking site
Linkedin.
Process: This will be a combination of hands on and lecture. In this
class you will set up your Linkedin account. You will create your
profile. You will search for contacts and you will send requests. We will
search for Jobs and endorse skills.
Product: A practical understanding of Linkedin as it differs from the
social networks and how to use Linkedin to aid in your professional
endeavors/

4. What is Linkedin
Let’s start with the Wikipedia definition of Linkedin.
LinkedIn (/ˌliŋkt.ˈɪn/) is a business and employment-oriented social
networking service that operates via websites. Founded on December
28, 2002,[6] and launched on May 5, 2003,[7] it is mainly used
for professional networking, including employers posting jobs and
job seekers posting their CVs. As of 2015, most of the site's revenue
came from selling access to information about its users to recruiters
and sales professionals.[8] As of September 2016, LinkedIn has more
than 467 million accounts, out of which more than 106 million are
active.[5]
Where Wikipedia and I differ is that Linkedin is a PROFESSIONAL
networking site, not a social networking site. It is not Facebook. It is not
for cat videos, pictures of your family, or political rants. It is meant for
sharing of professional insights as well as contacts between employers
and potential candidates.

5. Why would you use LinkedIn
We are all selling a product whether we like it or not.
LinkedIn is a packaging that can make the product more
appealing to the customer. That is to say make you more
appealing to employers. Take the example of the Mushroom
soup can. Which would you rather buy?

6. Home Page overview
Messages
Invites
Updates
Menu Bar

7. Starting your account
Julie Andrews said in the “Sound of Music” that we should “start at the
very beginning because that is a very good place to start”. Well the
beginning is the E-mail address. As a word of caution an E-mail address
is the first way the professional world will see you so you want to leave
a good impression.
Good E-Mail Addresses
richardsbill2@Live.com
richards2william@Gmail.com
Richardsbilltwo@outlook.com
Poor E-mail addresses
Hotgirl123@hotmail.com
Drunkboy77@yahoo.com
Methhead999@Suddenlink.net
Remember it is all about the message you want to send.

8. Starting your account
1. Type Name Here
2. Type Email Address here
3. Type password here 4. Click here
Note:
You can link your account
to your social media
accounts like Facebook,
but I would recommend
not doing this.

9. Starting your account
Hooray, you now have
a Linkedin account.

10. Setting up your profile
Click here to
add photo

11. Setting up your profile
You will want to go
to your E-mail and
confirm your
account. Just click on
the link

12. Setting up your profile
This is what you
should see. LinkedIn
upon start up from
here will link to your
E-mail contacts list as
well as recommend
people to invite.
Bill’s rule of social media
As a father of children ranging from toddler to adulthood I have
instituted the following rule for friend requests. DO NOT ACCEPT
OR SEND REQUESTS FROM SOMEONE WHO YOU HAVE NOT
SHAKEN THEIR HAND AND LOOKED INTO THEIR FACE. This
rule can be bent when it comes to recruiters and hiring managers. Just
use common sense and remember that on line not everyone is who
they seem.

13. Setting up your profile
Choose a photo
from your
computer.
Remember
choose a photo
that would
reflect how you
want to be seen
in a job
interview. This
potentially
could be the
first view an
employer could
have of you.

14. Setting up your profile
Click here to
start editing
your profile

15. Setting up your Profile
Choose the
industry that best
fits your skill and
background.
Remember to
choose well
because this will
help recruiters in
your area to find
you.

16. Setting up your profile
Add your skills
here.

17. Set up your profile
Add school if
applicable or
click skip.

18. Set up your profile

19. Set up your profile

20. Set up your profile

21. Set up your profile
Click here to
add
experience

22. Set up your profile
Type in
information on
your work
experience then
click save. Click
add position to
add work
experience.
Bill’s tip:
Try to map your
description of
each position as
close as possible
to your Resume.
It makes it easier
to recreate and
update your
resume whenever
you need it.

23. Set up your profile
Click here to
add
Summary

24. Set up your profile
Tell a little
about yourself.
Remember it’s
marketing and
you’re the
product. Tell
the story that an
employer wants
to see.

25. Set up your profile
Add any of these
as you feel
necessary.
Remember its
your soup can.

26. Completion of the profile
Wow, now you have a profile. You now have started your
way into the world of LinkedIn. We should be about an
hour into this and should have about a half an hour more to
go. If you would like we can take a five minute break. The
remainder of the class we will go over LinkedIn for job
search. How to incorporate your page into your resume.
Some of the advantages of LinkedIn Premium. How to add
files to your profile.

27. Starting your network
Type the names
of friends and
colleagues into
the search bar
and click connect
on any people on
your list.
Exercise:
Each of you search for
Bill Richards and send
an invitation to connect

28. Starting your network
If you open the
contacts under
the “My
Network” you
will see this
screen. You can
sort your
contacts by
company,
location, or by
name.

29. Job Search
A click on the Jobs tab brings you here

30. Job Search
Typing in the job you are looking for and the area then clicking find jobs pulls up the
type of jobs you are seeking
Creating a Job Alert
will notify you when
jobs meeting your
requirements comes
available

31. Job Search
You can apply for jobs from the LinkedIn website. Some will take you to the companies
website

32. Job Search
You can apply for jobs from the LinkedIn website. Some you can apply for directly
from LinkedIn
This is why it is
important to keep
up a good
LinkedIn profile

33. Adding a file to your profile
To add a file to your profile go to the edit profile menu
Adding a file can
enhance your
profile by showing
a more detailed
sample of your
work. Remember
the soup can

34. Adding a file to your profile
You can at any individual section add documents, photos, links, videos or Power Point
presentations.
Exercise:
I am going to provide you
with the slide deck for this
class on a memory stick. I
want you to load this under
the summary section of
your profile as a
presentation.

35. Incorporating your public profile in
your resume
Click on the
gear

36. Incorporating your public profile in
your resume
The end of the
URL can be
edited to what
you want.
Exercise:
Change your Public Profile
URL. Open a document. Cut
and past the URL into the
document.

37. Writing a recommendation
Go to the contacts
and chose a person in
your list

38. Writing a recommendation
On the contact page scroll down to
recommendations. Choose and draft a
recommendation.
http://www.wikihow.com/Write-a-LinkedIn-
Recommendation

39. Free account vs Premium
Free
• Building a network of connections with no limits
on size or numbers
• Reconnecting with any member of the LinkedIn
network, provided that he knows you and agrees
to connect to you
• Creating a professional and detailed LinkedIn
profile
• Giving and receiving an unlimited number of
recommendations
• Joining or creating up to 50 different LinkedIn
Groups
• Requesting up to five introductions at one time
(after someone accepts an introduction, you can
request a new introduction in its place)
• Performing an unlimited number of searches for
LinkedIn members in your extended network
Premium
Everything in the free account and:
• Sending a message to anyone in the LinkedIn
community — regardless of whether she is in
your extended network — through an InMail
messaging service
• Sending more introductions than the basic
account allows
• Viewing more LinkedIn profile information of
people not in your LinkedIn network when you
conduct advanced searches
• Seeing more LinkedIn network profile
information when you conduct advanced searches
• Seeing exactly who has viewed your profile and
how they arrived at your profile
• Performing a reference check on someone
• Obtaining membership in the OpenLink
program, which gives you unlimited OpenLink
messages
• Information as to where your qualifications stand
against other candidates in job search

40. Conclusion
LinkedIn is a powerful tool for networking professionally
and for presenting yourself in the professional world, but
remember it is only as good as you are willing make it.
Open discussion/ Questions