William Johnson's social media ad campaign

31. Johnson Marketing Solution’s Campaign
Goals Presentation
For my campaign Content 4
week editorial calendar I chose
to post on Twitter between 2 - 4
times a day. I chose to do this
because I wanted to keep the
brand visible in front of our
target audience. I also wanted
to be sure that JSM connected
with the audience a peak twitter
hours. During the mid week I
chose not to tweet as much
picking up the pace again at the
end of the week. I also tapered
off a little going into the next
month. This would be subject to
change though based upon my
audiences reception.

32. Johnson Marketing Solution’s Campaign
Goals Presentation
I also chose to post to Facebook
between 1 - 2 times a day for
most of this 4week period.
Facebook is the largest social
platform available and it has
massive potential. Again this
strategy would be subject to
change based upon the target
audiences response to ad
postings.

33. Johnson Marketing Solution’s Campaign
Goals Presentation
Another social media platform that I chose
to advertise on for this 4 week editorial
calendar is LinkedIn. I chose to post to
Linkedin once a week between the hours
of 9 A.M. and 11:31 A.M. I wanted to
target those who were not just industry
leaders but, owners of their communities.
Once a week should be sufficient to
accomplish this. I would continue the
conversation on these platforms to
encourage engagement.

34. Johnson Marketing Solution’s Campaign
Goals Presentation
My goal is to track each ad and
to measure the engagement at
the end of every week. This will
show me which ads are most
effective and which ads are not.
The schedule will also tell me
when my audience is most
responsive to my ad postings.

35. Johnson Marketing Solution’s Campaign
Goals Presentation
Twitter Ad
One of my content pieces for
my Twitter campaign reads “ If
you build it, they will come!” I
wanted to create a curiosity
within my audience. Most
people believe that all they
need is some type of website. I
wanted to show my audience
that a website is more that just
something quickly put together
without any thought. This is
the reason for the construction
worker with the laptop.

36. Johnson Marketing Solution’s Campaign
Goals Presentation
In this second Twitter advertisement
I wanted to associate the new year
of 2020 with vision. I believe that
this would resonate with my target
audience and give them something
to consider about their business
and the direction that it may be
heading in. I wanted them to
understand that JMS could help
them with this.
Twitter Ad

37. Johnson Marketing Solution’s Campaign
Goals Presentation
Facebook Ad
The next ad that I created for my content
marketing campaign is for Facebook. In
this ad I wanted the target audience to
understand how listening to their
customer’s needs will help them to remain
loyal. I wanted to give a bit more
information in these Facebook ads
because of the larger variety of individuals
that we will have to communicate to. I
also wanted to illustrate what social
listening would look like. I am hoping that
through this advertisement the audience
will understand that this is one of many
techniques that JMS uses. This is what
the brand represents.

38. Johnson Marketing Solution’s Campaign
Goals Presentation
Facebook Ad
In this second Facebook ad I wanted
the target audience to understand how JMS
can help them to convert more clients by
showing them what they are doing wrong.
This is the reason for the question “Why
aren’t your visitors converting?” This is also
the reason for the look of surprise on the
young mans face as he stares at his laptop.
This is another way for JMS to show their
target audience who they are and what
benefits that we can offer.

39. Johnson Marketing Solution’s Campaign
Goals Presentation
LinkedIn
The third social media platform that
I will be creating ads for will be LinkedIn.
I chose LinkedIn because I believe it is a
Community of well known business
leaders and owners. By building
partnerships here, I may be able to use
their influence on other platforms as well.
I wanted to take a more analytical
approach with these ads. The audience
on this platform will be well informed
about their industry and business so I will
have to approach them with credible
facts, graphs, and research.

40. Johnson Marketing Solution’s Campaign
Goals Presentation
LinkedIn Ads
In this LinkedIn ad I wanted the
audience to understand how JMS
looks at and tracks KPI’s in order
to measure performance. This
will be very important to this
online community because it
shows that JMS knows what it
takes in order to get results for
their business.

41. Johnson Marketing Solution’s Campaign
Goals Presentation
Twitter- The amplification strategy that I will be
using for Twitter is to first connect with authority
figures in my industry. This will be individuals with
large followings and are considered experts in the
field. I will then examine the relationship between
the influencer and his followers. This would be
closely examining the type of content that they
have published and what has their audience
engaged. The next step would be to create a
partnership to the influencer. I would seek to find
out what their biggest need was and what they
would like to accomplish. I would create a mutual
agreement and try to fulfill their needs based on
the conversation. In return I would ask for them to
promote my brand by showing them that my brand
aligns with their values and goals. We will build a
collaboration of content which would be a blend of
the influencers message while incorporating my
own brand and services. The type of content
would consist of memes, humor, and questions. I
would also make proper use of hashtags.
Twitter Amplification

42. Johnson Marketing Solution’s Campaign
Goals Presentation
Facebook – The Facebook amplification
strategy that I would use will be to first find my
target audience and the audiences’ influencers.
Facebook is one of the largest sources of
referral traffic so I would certainly want to find
out where these online communities reside. I
will go through conversations of the community
and search the type of content that interest
them. Once I determine this, I would look for
things that the community and I have in
common. I would then contact the influencer
and show them that I understand the needs
and offer some solutions. I would discuss
content pieces and community groups. I would
also engage in some of the conversations. I
would let them know of my intent to build a
partnership. I would also share my own
interest and touch on mutual points of interest.
I would then share content that met the
community’s criteria. Humor seems to work
well on Facebook, so I would focus on meshing
my brand message with the communities as
well as, creating some laughs. My goal is for
this content to go viral. By receiving influencer
endorsements, I will gain the trust of the
community. I would also create short viral
videos and creative memes. I can cut through
the clutter by my partnership with the
influencer.
Facebook Amplification

43. Johnson Marketing Solution’s Campaign
Goals Presentation
Facebook – The Facebook amplification
strategy that I would use will be to first find
my target audience and the audiences’
influencers. Facebook is one of the largest
sources of referral traffic so I would
certainly want to find out where these
online communities reside. I will go
through conversations of the community
and search the type of content that interest
them. Once I determine this, I would look
for things that the community and I have in
common. I would then contact the
influencer and show them that I
understand the needs and offer some
solutions. I would discuss content pieces
and community groups. I would also
engage in some of the conversations. I
would let them know of my intent to build a
partnership. I would also share my own
interest and touch on mutual points of
interest. I would then share content that
met the community’s criteria. Humor
seems to work well on Facebook, so I
would focus on meshing my brand
message with the communities as well as,
creating some laughs. My goal is for this
content to go viral. By receiving influencer
endorsements, I will gain the trust of the
community. I would also create short viral
videos and creative memes. I can cut
through the clutter by my partnership with
the influencer.
Facebook Amplification

44. Johnson Marketing Solution’s Campaign
Goals Presentation
LinkedIn- My amplification strategy for LinkedIn
will be to connect with industry leaders through
conversations on topics they find important.
LinkedIn has a professional feel so, I would be
sure to keep my presentation formal. I believe that
by connecting with professional business experts
and owners, I also will gain credibility among
LinkedIn’s digital marketing community. I will also
be sure to study each of LinkedIn’s influencer
profiles. This way I will be sure that we are in
alignment on key topics. With LinkedIn audience I
will have to reference research articles and
credible resources that are based on facts and
statistics, This is because marketing business
owners involved in the online community will be
much more aware of the marketing industry and
how it works. My content will consist of
infographics, charts, graphs, and metrics. I may
possibly add a few case studies as well.
LinkedIn Amplification

45. Johnson Marketing Solution’s Campaign
Goals Presentation
Budget Ad Copy for Facebook
In this ad that was created for
Facebook I had a 4 - week budget
Of $100.00. The ad speaks to how
other marketing services would only
offer mediocrity and how JMS
strives for excellence in the services
that they offer their clients. The call
to action has two parts. It ask the
client not to use an average
marketing company and it also ask
them to allow JMS to take their
business to the next level.

46. Johnson Marketing Solution’s Campaign
Goals Presentation
Audience Reach Size
Using $100.00 budget for the
month, my audience reach over 4
weeks should be over 200 Million.
That is a very large audience for
the budget. This number will drop
the more targeted your ad becomes.

47. Johnson Marketing Solution’s Campaign
Goals Presentation
Budget Ad Copy for Twitter
In this ad for Twitter I also spent
$100 for the 4 week period. The ad
is short and direct as most Twitter
post should be. It asked the
question “Ready to take the guess
work out of your marketing
efforts?” The look of the young
man’s face and question marks
exemplifies the clients confusion. I
used multiple calls to action like
Are you ready, visit, and we can
help. I also, used a hashtag to
create more engagement

48. Johnson Marketing Solution’s Campaign
Goals Presentation
THANK YOU FOR
WATCHING

49. Johnson Marketing Solution’s Campaign
Goals Presentation
1.adobe stock photos. (n.d.). Discover royalty-free stock photos, pictures and
images. Retrieved January 26, 2020, from https://stock.adobe.com/photos
2.Amplification bots used to raise the popularity and legitimacy of Twitter posts.
(2018, December 11). Retrieved January 26, 2020, from https://betanews.com/
2018/12/11/twitter-amplification-bots/
3.Generating B2B Leads on LinkedIn: Amplify Blog. (2019, April 15). Retrieved
January 26, 2020, from https://www.aimg.com/blog/generating-b2b-leads-
linkedin/
4.PXhere.com. (n.d.). Facebook Amplification. Retrieved January 26, 2020, from
https://pxhere.com/en/photo/1446951
5.Unsplash. (n.d.). Beautiful Free Images & Pictures. Retrieved January 26, 2020,
from https://unsplash.com/
References