I love new york history - Glaser's first idea was to use the simple slogan "I love New York" (I like New York) in two lines, with an elegant typeface to attract attention. But after thinking a whole day, scored on a sheet "I Love New York" and realized that only the capital needed to get the message.

2. I Love New York:
The origin of the
logo
In the decade of the 70
New York City was
plunged into one of its
greatest fiscal crises. The
growing crime without
any control and large
businesses began their
march looking for new
locations. The whole
atmosphere was hurting
the image of New York
and tourism was
suffering accordingly.

3. Therefore, in 1977, the
Commerce
Department New York
State agency hired Wells
Rich Greene to develop a
marketing campaign for
the state of New York.
William S. Doyle, the
head of the
department, Milton
Glaser also hired to work
as a designer in the
campaign of Wells Rich
Greene.

4. This campaign aimed to
search for people to see
New York as something
more than a big city with all
the problems this entails,
being a place to enjoy and
in which to live. Thus, the
campaign sought tourist
was directed both to
recover tourism as he was
missing all the inhabitants
of the State of New York.

6. Glaser's first
idea was to
use the simple
slogan "I love
New York" (I
like New York)
in two
lines, with an
elegant
typeface to
attract
attention. But
after thinking
a whole
day, scored on
a sheet "I Love
New York" and
realized that
only the
capital needed
to get the
message.

7. Inspired by the
slogan "Virginia is
for Lovers"
campaign of 1969
the state of
Virginia, Glaser
created a logo
consisting of the
letter I followed
the red heart
symbol. Below
stood the letters N
and Y written in
the patriotic
American
Typewriter
font, resulting in
the logo we all
know.

8. Originally, the
campaign was
designed so that
only lasted a couple
of months, but its
success has made it
endure over the
years as a mark of
identity of the city of
New York. His white
T-shirts with the
logo printed are still
today one of the
memories of New
York best sellers