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What Makes You
                         SPECIAL?
                          Personal Branding Strategies
                              for Career Success




                                    William Chin
                                   Director, Staffing
                                     Qualcomm
                          1
© Ronen - Fotolia.com
2
@NY Post




3
BUT
    Are you a
     brand?

4
The World Has Changed




Source: The Wall Street Journal
                                  5
job security       big salary
                   increases
  sponsored
  training
                   promotions

  Those Days Are Gone
               6
outsourced                                early retirement

                                               downsizing
                                right-sizing                       replaced
                                The New Reality
                                                                   by someone younger



                                                     lay-off
                                                                  separation
                                                                   package




© Michael Brown - Fotolia.com

                                                 7
YOU H    A     V      E


• Valuable skills
• Indispensable experience
• Something to contribute
• Make a difference
8
Personal and Career




                         Brand Killers
                                    9
© ctacik - Fotolia.com
Error #1


     Too Busy


10
Error #2


      Not in my
job description


 11
Error #3

Complacency



            12
Invest &
       Innovate
    In
YO U R S E L F


  13
Redefining
  Work


14
Redefining
 Career


            15
Make Every Task an



                                    Opportunity

*Based on Tom Peters, The Brand You 50    16
Make Every Assignment a


          Project



*Based on Tom Peters, The Brand You 50   17
© Ariwasabi - Fotolia.com




                                          Make it


                                              “Wow!”
                                              even the crappiest job
                                              no one wants to do




*Based on Tom Peters, The Brand You 50   18
Your Brand is Starting to




            GROW
   Projects - Skills - 19
                       Attitude - Results
Your Resume

      © picsfive - Fotolia.com




     20
Job Search is
                                   Over
                                    (as we know it)




@Zone Creative -iStockphoto   21
Online Profile
 •Not just an online resume
 •Project Accomplishments
 •Professional References




@Zone Creative -iStockphoto   22
Influence




23
Influential




               24
© Marina Zlochin - Fotolia.com
25
Work
                                   Topics
 Blog
Topics
                                       Seminar
         © M.Gove - Fotolia.com
                                        Topics
                                  26
Not just about
             Getting your next job


                If you are hiring:

           People are researching you

               Evaluate if they
             want to work for you

      27
Does Your Personal Brand
        SHOUT?




           28
A RECAP

1
      Job Market / Employment Shift




2
       You Own Your Own Career




3
             Invest in Yourself




4
    Social Media to Amplify Your Assets

                29
Additional Resources




         30
Connecting with me

          http://www.asiahrblog.com
    http://www.slideshare.net/williamchin
    http://www.linkedin.com/in/williamchin
     https://twitter.com/#!/@williamchin
                  Presented at
2nd Annual HR Senate 2012, Kuala Lumpur, Malaysia

  Information contained within is the opinion31 the author and not that of my employer.
                                              of

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Personal Branding Strategies for Career Success

  • 1. What Makes You SPECIAL? Personal Branding Strategies for Career Success William Chin Director, Staffing Qualcomm 1 © Ronen - Fotolia.com
  • 2. 2
  • 4. BUT Are you a brand? 4
  • 5. The World Has Changed Source: The Wall Street Journal 5
  • 6. job security big salary increases sponsored training promotions Those Days Are Gone 6
  • 7. outsourced early retirement downsizing right-sizing replaced The New Reality by someone younger lay-off separation package © Michael Brown - Fotolia.com 7
  • 8. YOU H A V E • Valuable skills • Indispensable experience • Something to contribute • Make a difference 8
  • 9. Personal and Career Brand Killers 9 © ctacik - Fotolia.com
  • 10. Error #1 Too Busy 10
  • 11. Error #2 Not in my job description 11
  • 13. Invest & Innovate In YO U R S E L F 13
  • 16. Make Every Task an Opportunity *Based on Tom Peters, The Brand You 50 16
  • 17. Make Every Assignment a Project *Based on Tom Peters, The Brand You 50 17
  • 18. © Ariwasabi - Fotolia.com Make it “Wow!” even the crappiest job no one wants to do *Based on Tom Peters, The Brand You 50 18
  • 19. Your Brand is Starting to GROW Projects - Skills - 19 Attitude - Results
  • 20. Your Resume © picsfive - Fotolia.com 20
  • 21. Job Search is Over (as we know it) @Zone Creative -iStockphoto 21
  • 22. Online Profile •Not just an online resume •Project Accomplishments •Professional References @Zone Creative -iStockphoto 22
  • 24. Influential 24 © Marina Zlochin - Fotolia.com
  • 25. 25
  • 26. Work Topics Blog Topics Seminar © M.Gove - Fotolia.com Topics 26
  • 27. Not just about Getting your next job If you are hiring: People are researching you Evaluate if they want to work for you 27
  • 28. Does Your Personal Brand SHOUT? 28
  • 29. A RECAP 1 Job Market / Employment Shift 2 You Own Your Own Career 3 Invest in Yourself 4 Social Media to Amplify Your Assets 29
  • 31. Connecting with me http://www.asiahrblog.com http://www.slideshare.net/williamchin http://www.linkedin.com/in/williamchin https://twitter.com/#!/@williamchin Presented at 2nd Annual HR Senate 2012, Kuala Lumpur, Malaysia Information contained within is the opinion31 the author and not that of my employer. of