Presentazione Wildix Convention 2015

1. Wildix
Convention 2015
Welcome
#wildixconvetion2015

2. Wildix Convention 2015
Stefano Osler
CEO Wildix
2014 Results

3. Wildix Italy 2014
+ 26 %
14 New
Partners

4. Wildix France 2014
+ 250 %
44 New
Partners

5. Wildix Germany 2014
13 New
Partners

6. Wildix 2014 Performance
2013 2014
France3%
Italy97%
+38%
France14 %
Italy85 %
Germany1 %

7. Brand awareness

8. Tradeshows

9. Wildix
2011 2012 2013 2014 2015
+26 %
+28 %
+38 %
? %

10. Italy's economy is in recession
2014
Italian economy stagnates
At best it can be stable
2015

11. Italian economy stagnates
Less customers
More Competition
MARKET

12. Main Problems
Low Conversion Rate from Offers to Orders
Expensive Lead Scouting
Slow Market

13. Italian Market - Offers
waiting…
waiting…
waiting… waiting…
waiting…
waiting…
waiting…

14. We have a problem
2009 - 2014
Innovation

15. We have a problem
2015
It’s time to change…
again

16. Target problems
Long
Sales Cycle
Not enough
Leads
for Wildix

17. Not enough leads
94 contacts
39 contacts 48 contacts 31 contacts
2011
2014
102 contacts
€ 6.800
Costs 2014
€ 9.200
Costs 2014
€ 7.500
Costs 2014
€ 10.200
Costs 2014
21 contacts
Lead
cost
2011
Lead
cost
2011
€ 66 € 98
€ 174 € 191 € 142 € 486
TOTAL
196
139
€ 82
€ 242

18. The Solution
Not enough
Leads
Lead Generation
on
Local Markets

19. Leads Generation Solutions
Leads
Prospect
Customer
VisitorsLead
Generation

20. Long Sales Cycle

21. The solution
Long
Sales Cycle
Permission
Marketing

22. Permission Marketing
CUSTOMERSSTRANGERS FRIENDS
Seth Godin

23. Interruption Marketing
Telemarketing
Direct Mail
E-mail Spam
TV - Radio
Advertisement
Print
Advertising
The average consumer is said to come
into contact with 1 million advertisements
per year – which is nearly 3000 per day.

24. How was your first date?
Permission Marketing
Seth Godin

25. Permission levels
05
04
03
02
01 Intravenous Permission
Points Permission
Personal Relationship
Brand Trust
Situational Permission

26. Interruption vs Permission
Interruption Marketing Permission Marketing
• Cost Efficient
• High Conversion Rate
• Establish Long-Term Relationships
• Maintains Marketing Reputation
• One shot
• Extremely competitive
• Expensive

27. Permission Marketing - Crisco
1911
84.17 billion US$ of revenue
121,000 Employees

28. First contact
Deal
18 Months
Long
Sales Cycle
Nurturing
Nurturing
Follow-up
nurturing
Interests
Proposal
Upselling

29. Permission Marketing
35
23
15
15

30. Permission Marketing

31. Permission Marketing

32. Infusionsoft
Small Business Sales
and Marketing Software

33. Lead
3000
Sales Letters
Success Story Germany
150
contacts
Sale
2 months
nurturing
STARTER KITS
11

34. 2015 Trade Marketing Project
2015
Trade Marketing project
for Wildix Ecosystem

35. 2015 Trade Marketing Project
How can we keep in contact until they are ready to buy?
If they don’t buy immediately?
Where are ready-to-buy customers?

36. Wildix Convention 2015
Technical Point
Dimitri Osler
CTO

37. Convention Malta 2014
WSXTPOE
WMS 3.60
WMS 3.60 W-AIR 70 VIDEOCONFERENCE

38. NEW WP SERIES

39. Improved Audio Quality
New Design
New CPU
New User Experience
Glass-Like Display

40. History Sync
Phonebook
Name on Display
Presence

41. Presence Name on Display
Available
DND
Away

42. User Login / Auto Configuration
Wildix PBX
Internet
user: 106
pass: ***
pbx: acme
Welcome E-mail
Domain
Number
Password

43. History Sync

44. WP480

45. Compact Format
Bigger Display
8 Lines / BLF Keys
Increased Usability
132x64
240x160

46. WP490

47. W-AIR SERIES

49. W-AIR 75
W-AIR 70 Belt Clip Vibration Module
+ +

50. W-AIR 150

51. Hardware
IP-65 Compliant
Abrasion (70 RCA cycles)
Drop Test (2 meters)
100.000 Key Press

52. Security
SOS Button
Pull Cord
Still Position
Running
Man Down
No Additional Software
SMS

53. Multi Usage

54. Office

56. IP-65 Certified
Vibra-call
Man Down Feature
Bluetooth
W-AIR 150
Belt Clip

57. Gigaset C600
Gigaset
N510
Spectralink
400
Telephones 1 6 12
Calls 2 4 6
XML Phonebook no Ext. Server Ext. Server
Presence no no no
Intercom no no no
G.729 yes yes License!
Man Down no no Ext. Server

58. W-AIR BASE Small Business

60. W-AIR Base Small Business
Single Cell
8 Phones
Max 4 Calls
Max 3 Repeaters

61. Intercom
Presence
Remote Phonebooks
AutoCodec - g729
User Login
Man Down
W-AIR Base Small Business

62. W24FXS

63. 1 x RJ21 Connector
24 Port Status Leds
Metal Case
24 x RJ11 Ports
W24FXS

64. WILDIX UC GATEWAYS

65. Faster and Bigger Memory
Front Power Led
Faster Boot and Disk Access
Energy Saving 23 %
Front Disk Led
New WGW Hardware
Front Power Button
2 GB RAM
DDR 3
Atom D2550
SSD Drive

66. WMS 3.80

67. WMS 3.80
Outlook 365 Integration
Interface Restyling
WMS 3.80
IBM TAM Tivoli Access Manager Support
New Hardware Support
Wildix Continuity
More than 200s Improvements and Fixes

68. Wildix Call Continuity
Incoming Call
on WP480
call
Call Switch Key Call Switch Key
Call Switch
on CTI Mobile
call
Call Switch
on W-AIR
call

69. TAPI Driver and Outlook
CTIconnect PRO
for single Line Usage
Increased
Usability
Easy Call
Generation Contact
POP-UP
History event
in Outlook

70. Cloud?
“The practice of using a network of remote servers hosted on the Internet to store,
manage, and process data, rather than a local server or a personal computer.”
CEBP
BYOD
On Demand
Global Reachability

71. Is This Cloud Telephony?
Back to the 80s !

72. Disadvantages of these solutions?
• no local survivability
• no mobile apps
• no local lines (GSM / BRI)
• no multi operator
• no flexibility
• no stable fax support
• no call features
Unified Communications?
Infrastracture Reliability?

73. Wildix presents

74. Wildix Cloud PBX
All
Features
Available
Security
Stability
Simplicity
Flexibility

75. Wildix made sure you have the best Cloud service,
even in the most remote place on Earth
175 peering points

76. WMS Network and Wildix Cloud
Wildix PBX
Master
Wildix PBX
Slave

77. WMP Cloud Integration
CREATE PBX

78. Advanced Phone

79. Conference Phone

80. Which future?
optional bluetooth?
optional wifi?
no function keys?
slow?
big?
result:
worse than phones
worse than tablets / PCs

81. WP600A

82. Dial pad
Function Keys
Multi position Stand
Usability

83. 7” Display
800 x 480 pixel
Video
800x480
480x272
Touch Screen

84. PoE, WAN Port
LAN Port
WIFI 802.11b/g/n
Connectivity
USB 2.0

85. HD Handset
HD Speaker
iPhone Headset
Audio
Bluetooth
Answer / Hang Up
NO EHS

86. Phonebooks
Presence
16 / 120 BLF
Door Phone Video
3rd Party Apps
Software

88. WP600A

89. New WP Series 2015
WP480 WP490 WP600A