A pro-bono conceptual pitch done as an individual consultant, on turn-key basis. Since, I have the technology needed to manage video calls and the experience seemed best communicated via large video interactions, which bridge space and time.

1.
Jee bhar ke jiyo

2. An
Experiential
Marketing presentation,
to humanise
4G technology

3. What
is 4G?

4. The 1 time
internet’s true
power will be
unleashed...
st

5. Jio is 10x faster
than 3G!

6. Will just
showing
work...
image courtesy - google

7. image courtesy - google
X

8. image courtesy - google
Will just
telling
work...

9. image courtesy - google
X

10. Let’s
understand
our mavens...

11. How
doing/
making
evolved

12. image courtesy google
DO NOW!
SHARE
NOW!
LIVE NOW!

13. The
Experiential
Marketing
Strategy

14. DO EVERYTHING
WITH EVERYONE,
EVERYWHERE
RIGHT NOW!
JEE BHAR KE JIYO!
WITH Jio 4G!

15. Reason
to
believe...

16. 4G enables
time & space
convergence

17. Proposed
Activation
Strategy

18. Create
POWERFUL,
MEMORABLE,
SHARABLE
experiences

19. Bring the
4g life out of
the phone

20. Bring
cultures
closer

22. Proposed
Campaign

23. The concept
> Create a futuristic Jio experience center to capture audience
IMAGINATION!
> Show live video interaction from 10 global cities to show POWER of 4G

24. The experience
> Chosen few interact live via crew in the global destination
> 4G wifi zone in and around for sampling of 4G speeds on any phone
> 4G brand ambassadors will educate and inform audiences

25. > Global cities will be pre-selected based on current ISD traffic and
> A visitor in Ahmedabad/ Mumbai etc. can play games or share a coffee &
conversation with family/ friends/ strangers in Amsterdam/ London/ New
York etc.
> A visitor can request for a live feed from the Empire State Building or a
video tour of their favourite cafe in Paris or maybe even go see the
Gugenheim
How it works

26. Play
games
across the globe

27. > Live chat with celebrities from sports, music, hollywood/ bollywood
> Live streaming from the red carpet premier of a movie (Oscars)
> A staged marriage proposal via 4G (PR worthy)
> Interactive games for young and old to play via the screens, across
borders
> Each interaction can be documented and become a video for seeding into digital social media
Few activities

28. Proposed
Activation
Plan

29. Activation options
The 4G
speed dome
The 4G
movement

30. Awareness > Engagement > Involvement > Sharing >
Entry point Around screen Inside zone Content
Awareness campaigns across
media and PR bring curious
visitors to experience center
Promoters request
visitors to switch on
wifi, and sample 4G
speeds
Click photos/ videos
and share via wifi.
Chosen visitors
interact LIVE
Generate an ‘I was
here’#geotagged
video of participant,
and share with
SMM team.eg. Download a HD movie, or
2GB of music free
User flow

31. Cities covered per zone
ZONE STATES
CITIES
(Tier-I)
CITIES (Tier-II)
South
Andhra Pradesh Hyderabad Vijayawada, Warangal, Vishapatnam, Guntur
Karnataka Bengaluru Belgaum, Hubli-Dhanbad, Mangalore, Mysore
Kerala Kozhikode, Kochi, Thiruvanathpuram
Tamil Nadu Chennai Salem, Tiruppur, Coimbatore, Tiruchirappalli, Madurai
East
Assam Guwahati
Bihar Patna
Jharkhand Jamshedpur, Dhanbad, Ranchi
Orissa Cuttack, Bhubaneswar
West Bengal Kolkata Asansol
North
Delhi Delhi
Punjab Amritsar, Jalandhar, Ludhina
Haryana Faridabad
Jammu and
Kashmir
Srinagar, Jammu
Uttar Pradesh Moradabad, Meerut, Ghaziabad, Aligarh, Agra, Bareilly, Lucknow, Kanpur, Allahabad, Gorakhpur, Varanasi
Uttarakhand Dehradun
West
Gujarat Ahmedabad, Rajkot, Jamnagar, Vadodara, Surat
Madhya Pradesh Gwalior, Indore, Bhopal, Jabalpur
Maharashtra Mumbai Amravati, Nagpur, Aurangabad, Nashik, Bhiwandi, Pune, Solapur, Kolhapur
Rajasthan Bikaner, Jaipur, Jodhpur, Kota

32. Activation
Option 1 The 4G
speed dome

33. Impressions
The 4G
speed dome
Metro city
15 days @ 20,000 impressions
per day

34. Cost
per
impression
Metro cities
Rs. 234

35. The 4G
movement
Activation
Option 2

36. Impressions
Metro city
15 days @ 20,000
impressions per day
Tier 1 city
5 days @ 5,000
impressions per day
The 4G
movement

37. Cost
per
impression
Metro city
Rs. 67
Tier 1 city
Rs. 269

38.
Jee bhar ke jiyo