A few attempts at helping a mass brand get some class :-)

1. AN
PRESENTATION
http://www.andthen.co.in/
Friday 4 July 2014

2. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Golden Arcs
Branding and packaging design strategy presentation
Friday 4 July 2014

3. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
OBJECTIVE
Re-brand GOLDEN ARCS, to establish it as a premium
snack option. Introduce a wholesome, exotic, affordable
snacking experience to Indian masses.
Friday 4 July 2014

4. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
REASON TO BELIEVE
> BAKED TO GOLDEN PERFECTION
> FILLED WITH REAL FRUITS AND CHOCOLATE
> HYGIENIC - UNTOUCHED BY HUMAN HANDS
Friday 4 July 2014

5. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
BRAND ATTRIBUTES
EXOTIC
ASPIRATIONAL
WHOLESOME
GUILT-FREE
HYGIENIC
Friday 4 July 2014

6. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONCEPT - A2
CELEBRATION IN EVERY BITE
Friday 4 July 2014

7. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

8. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

9. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

10. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

11. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONCEPT - A1
CELEBRATION IN EVERY BITE
Friday 4 July 2014

12. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

13. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

14. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

15. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

16. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONCEPT - B1
GOODNESS INSIDE
Friday 4 July 2014

17. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

18. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

19. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

20. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

21. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONCEPT - B2
GOODNESS INSIDE
Friday 4 July 2014

22. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

23. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

24. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

25. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

26. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONCEPT - C
FILLED WITH GOODNESS
Friday 4 July 2014

27. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

28. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

29. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

30. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

31. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
RECAP
Friday 4 July 2014

32. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014

33. ©All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014