Lisa Geason-Bauer, Evolution Marketing, presented information on her fleet experiences and barriers from implementing an EV into her fleet for Wisconsin Clean Cities EV Basics & Barriers webinar.

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2. About
EM
-­‐
We are an environmental communications and marketing firm that
offers marketing, public relations and creative design services to businesses,
organizations and gov’t units.
• Our clients are engaged in sustainability (local food, green technology,
energy conservation, etc) or they prefer to have all of their marketing materials
produced in a sustainable manner.
• Evolution Marketing is managed and operated in a sustainable manner,
meaning that over the last five years we have focused decision making around
a number of actions that have helped our business to be leaner and greener
•At Evolution Marketing we believe sustainability can only be accomplished by
taking a holistic systems wide approach to management of the business.
Since 2008 we have taken steps and completed initiatives within nine areas of
sustainability: water, waste, energy, climate change, supply chain,
governance, workforce, community and transportation.
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3. 217,686
Plug
in
Vehicles
sold
in
the
US
(from
Dec
2010
to
the
end
of
May
2014),
vehicle
count
based
on
EDTA
count
of
US
sales
of
211,097
plug
in
vehicles
(BEH,
PHEVs,
EREV’s)
Total
US
charging
staOons
=
8,
301
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4. 4

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6. *
Over
the
last
2
years
we
have
parOcipated
in
several
different
educaOonal
programs,
acOviOes
showcasing
our
vehicle
(everything
from
the
Oconomowoc
Chamber
of
Commerce
Harvest
Fest
to
the
2012
Odyssey
Event
above)
*
This
means
that
my
staff
needs
to
understand
how
the
car
works
and
be
able
to
communicate
abut
our
experiences
with
it
in
a
clear
and
concise
manner.
*This
also
means
that
we
have
had
to
deal
with
a
fair
number
of
folks
who
are
uneducated
about
EV’s,
carbon
foot
prints,
etc….
We
have
an
EV
binder
that
contains
informaOon
about
our
experiences
with
our
Leaf,
so
that
if
someone
wants
to
know
they
can
read
the
binder,
visit
the
links
etc….
*
Our
website
has
an
ongoing
case
study
about
our
experiences
related
to
this
vehicle,
we
recommend
that
before
you
purchase
any
vehicle
you
actually
do
an
analysis
of
how
you
currently
use
your
vehicle
and
how
you
plan
to
use
the
new
vehicle.
An
EV
is
not
for
everyone!!
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7. *If
I
had
a
quarter
for
every
Ome
someone
in
the
public
thought
that
we
worked
for
Nissan,
I
would
be
a
millionaire!!
*Since
EvoluOon
MarkeOng
is
an
environmental
markeOng
and
communicaOons
firm
who
works
with
lots
of
environmental
not
for
profits,
as
well
as
within
the
sustainable
business
world
we
are
asked
to
adend
many
events/fairs
&
conferences.
*When
the
public
learns
that
we
do
not
work
for
Nissan
the
quesOons
really
come
out
about
the
car.
The
picture
above
was
taken
in
Dec.
2012
at
the
WI
Sustainable
Business
Council
Annual
Conference
held
at
American
Family
in
Madison.
The
sign
in
the
window
of
the
vehicle
was
put
up
to
direct
the
employees
at
Corp.
HQ’s
to
the
EvoluOon
MarkeOng
booth
inside
if
they
had
quesOons
etc….
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8. *We
encourage
folks
to
think
about
how
they
drive.
What
does
your
carbon
foot
print
look
like
for
your
business?
Are
your
customers
concerned
about
your
businesses
or
organizaOons
CO2
foot
print?
Do
they
want
products
that
can
be
cerOfied
carbon
neutral?
Do
you
have
a
sales
team
that
is
driving
all
over
the
state
of
WI?
Or
are
your
deliveries
all
local?
What
type
of
vehicles
do
you
have
now?
What
are
you
paying
per
month?
Really
dig
into
how
your
business
manages
transportaOon
issues.
There
are
so
many
more
opOons
today,
more
so
then
probably
ever
before
due
to
technology.
We
also
encourage
business
folks
to
really
think
about
what
there
customers
are
demanding/expecOng
and
where
there
market
is
moving
in
the
future.
At
EvoluOon
MarkeOng
we
did
a
carbon
foot
print
analysis
back
in
2009/2010
to
see
where
carbon
was
an
issue.
You
are
not
going
to
know
unOl
you
start
track
your
energy
use
etc….we
figured
out
that
over
90%
of
the
carbon
in
our
system
was
from
the
vehicle(s)
that
we
used
to
drive
to
meet
clients.
So
invesOng
in
a
zero
emission
vehicle
made
sense
to
our
business.
Picture
above:
The
photo
above
was
taken
at
the
Waukesha
County
Green
Team
8

9. Over
the
last
2
years
we
have
given
many
rides
to
clients
and
their
staff
as
well
as
to
total
strangers
who
showed
up
at
an
event
and
wanted
to
learn
more
about
the
vehicle.
I
know
that
the
EvoluOon
MarkeOng
Leaf
has
inspired
at
least
3
people
to
purchase
Volts
and
1
business
owner
to
get
a
Ford
C-­‐Max
Energi
PHEV.
Mind
you
these
are
the
people
who
have
told
me
that!
9

10. •
Last
week
I
was
asked
to
adend
the
grand
opening
of
the
new
Outpost
Foods
store
in
Mequon
WI,
and
present
a
talk
on
EV
charging
staOons/EV’s
and
trends
in
consumer
behavior.
The
photo
above
is
a
picture
of
my
EV
next
to
the
new
Charge
Point
Charging
staOon.
Many
of
my
colleagues
within
the
sustainability
world
(i.e.
sustainability
managers,
directors
etc…)
are
receiving
feedback
from
their
customers
who
want
EV
charging
staOons.
Before
this
store
was
built
I
was
approached
by
the
Sustainability
Manager
at
Outpost
about
different
charging
opOons
for
there
store.
I
have
spoken
to
many
folks
in
the
green
building
world
as
well
as
the
construcOon
industry
that
have
customers
who
are
interested
in
learning
about
EV
charging
staOons
and
what
type
of
staOon
would
make
the
most
sense
for
them.
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