1. WHITNEY ROMITO-MASON
Olmsted Falls, Ohio 440.623.3226 wromito3@gmail.com
PROFILE
Uncover clients’ needs, present actionable marketing solutions, and generate unprecedented campaign ROI
Achieve #1-ranked revenue results through unmatched relationships, referrals, and repeat business
Deliver exceptional service to B2B clients, resulting in quota attainment and triple-digit growth
AREAS OF EXPERTISE
Customer Service Excellence
Sales Cycle & Pipeline Management
Community & Target Market Outreach
New Business Development
Account Management & Growth
Multimillion-Dollar Territory Sales
Solution Design & Deployment
Content Management & Messaging
Print & Digital Campaign Development
EXPERIENCE
Bernie Moreno Companies, North Olmsted , Ohio
Business Manager, present
While working as the Business Manager, I maintain the profitability of the department while controlling expenses and maintaining
customer satisfaction. I utilize my strong communication skills in order to work with customers, employees and finance and
insurance vendors. Scoring exceptionally high marks on all testing in Florida with JM&A to keep abreast of the federal, state, and
local regulations that affect our operations, I ensure that the dealership is thriving at the highest level of profitability and ethical
standards. I also work closely with my sales team of 11, coaching them on how to be successful and meet all their sales objectives.
 Offering vehicle financing and insurance to customers and providing them with a thorough explanation of aftermarket
products and extended warranties and a complete explanation of manufacturer and dealership service procedures and
policies.
 Maintaining good working relationships with all lenders to secure competitive interest rates and financing programs.
 Processing financing and leasing deals accurately and securing approval through financial sources to secure approval and
through the proper federal, state and corporate channels.
 Understanding and complying with federal, state and local regulations that affect the new and used-vehicle and finance
departments.
 Training and providing the sales team with information on finance and lease programs and the benefits of the dealership’s
financing and extended service programs.
Northeast Ohio Media Group / The Plain Dealer, Cleveland, Ohio
Account Executive, Digital Marketing Specialist, 1993-2016
Earned rapid promotions throughout inside and outside sales roles, moving into one of the most prestigious territories in the area
and generating 4 to-5 times the digital and print revenue of any other account executive. Identify, pursue, and secure new accounts,
cultivating the relationships key to ensuring repeat and referral business. Serve as the ‘go-to’ resource for clients seeking targeted
marketing campaigns leveraging digital tools such as search engine marketing (SEM), search engine optimization (SEO), and social
media optimization (SMO). Partner with graphics and content specialists to design campaigns, branding, visuals, and messaging.
 Catapulted digital territory revenue 10-fold—taking sales from $4K to $50K+ per month—through strengths in analyzing
clients’ needs and deploying an optimal mix of digital advertising, content management, and marketing campaigns.
 Closed FY 2014 as the sole account executive to meet targeted revenue goals, generating 114.80% of quota—comprised of
103.33% of total net revenue and 132.02% of digital net revenue goals—producing $2.46M+ in annual sales.
 Designed comprehensive, cost-effective, and high-ROI marketing solutions for B2B accounts, working with retail customers
at a local, regional, and national level to connect them with their target audiences and maximize marketing spends.
 Designated as an industry subject matter expert (SME) and was solicited to speak during national conferences, delivering
information on best practices in automotive sales and marketing to audiences seeking to expand digital footprints.
 Leveraged internal and external connections to secure the marketing assets critical to account and client success, thinking
beyond traditional offerings to ensure clients are provided with the print, digital, and broadcast solutions to generate results.

2.  Won The Plain Dealer Outstanding Performer Award each of the 8 years it was awarded. Received commendations—
following sales call observations—for being seen by clients as a “trusted advisor and not just another salesperson.”
Foundational experience as a legal assistant with Realty One Corporate Relocation (1992-1993).
ADDITIONAL EXPERIENCE
Taxi Talent Management, Cleveland, Ohio
Actor / Model, 2011-present
Engaged in the film arena through a role as an extra in a major motion picture, and built connections resulting in a constant stream
of opportunities for film, television, web series, commercials, live performances, voiceover, and industrial videos.
 Refined communication, presentation, and public speaking skills through acting projects—translating into valuable assets
for professional career as an account executive—engaging in 25+ projects from The Avengers to a Nike commercial.
EDUCATION
Kent State University | Bachelor of Arts, English, Creative Writing Minor
Cleveland State University | Graduate Coursework in English