The document argues that B2B mobile usage has reached critical mass, with over half of senior executives using mobile as their primary communications tool. It notes that mobile search is the fastest growing category and at least 10% of searches are now on mobile. It states that B2B companies cannot be immune to this trend and that if they send email, then they have a mobile audience. It warns that competitors are starting to realize the importance of mobile and that poor mobile sites can directly translate to lost business opportunities.