Brand Battle: Forever 21 vs H&M
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Fast fashion retailers H&M and Forever 21 duke it out in the latest Brand Battle. Both of these brands had strong corporate presences on line, so who won the battle for local? Learn more in this infographic!
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Brand Battle: Forever 21 vs H&M
- 1. OVERALL SCORE CARD COMPETITORSCOMPETITORS LOCALSEOLOCALSEO LOCALADVERTISING ENGAGEMENTENGAGEMENT REVIEWS LOCAL DIGITAL MARKETINGLOCAL DIGITAL MARKETING A HEAD TO HEAD SHOWDOWN k.o. brand score DATAQUALITY REVIEWS 77 % 60 k.o. Brand BattleBattle Brand A HEAD TO HEAD SHOWDOWN in Forever 21 vs H&M SATISFACTION RATING 4-STAR AND ABOVE RATING ADDRESS PRECISION PHONE# PRECISION FOUND LOCATIONS DATAQUALITY brand score NAP ANALYSIS & LISTING PRESENCE ACROSS THE “BIG 6” ENGINES AND LOCAL DIRECTORIES KO 3 wrong number, bro bring it on % OVERALL SCORE CARD LOCALSEO 114 REVIEWS 90 95 ENGAGEMENT 108 113 DATAQUALITY 114 118 FIGHT FOR THE TOP USING KEYWORDS Clothing Store, Womens Clothing, Dresses 40% of Forever 21's locations showed up at position 1. NON-RANKING LOCATIONSSEARCH RANK Supermarket 1. 2. 3. 4. Discount Store 1. 2. 3. 4. Forever 21's locations ranked in the first position 27% more often than H&M’s locations. LOCALADVERTISING GENERATING BRAND AWARENESS AND DRIVING LOCAL CONVERSIONS H&M CLOTHING H&M DRESSES THIGH-HIGHBOOTS H&M KIDS H&M MATERNITY 2. 1. 3. 4. 4. 80% of Keywords rank IN POSITION 1-3 34% BUSINESS LOCATOR LOCAL PAGES STORE HOURS ADDRESS PHONE FLAVORS IN STORE Due to more claimed locations and the increase in address precision, H&M managed to have an overall stronger listings presence. 43% 71% 15% 10% 2% UNCLAIMED LOCATIONS LISTING STRENGTH COMPETITORS 90 93 LOCALADVERTISING 83 90 LOCAL AMPLIFICATION FANS 23,135,365 42,981,637 HIGHER ENGAGEMENT Likes, Shares, Comments, & Consumer Brand Hashtags SENTIMENT ANALYSIS KEYWORD ANALYSIS Forever 21 customers were most likely to experience: Both brands should incorporate local pages to help boost their page ranks on Google and Bing. KEY LOCATOR FACTORS KEY LOCAL PAGE FACTORS DOMINATEDDOMINATED Architecture & Usability NUMBER OF COMPETITORS: 4, including each other HAS HIGHER LOCAL OCCURANCES 3840% % Quality clothing! Helpful staff! Great selection! Helpful AN ANALYSIS OF CONSUMER ACTIONS AND INTERACTIONS %38 MISSING LOCATIONS @GoBrandify 91 % 84% Neither Forever 21 nor H&M has branded local pages. Price KO KO KO 599 winner H&M's locator has a map view as well as integrated directions on mobile providing an overall greater user experience. What is your Brand Score? Brandify's real-time algorithms continuously evaluate the online footprint of multi-location brands across the six pillars: Data Quality, Local SEO, Reviews, Engagement, Local Advertising, and Competitors. Improve organic search, business listings, competitiveness and social media engagement with Brandify. We evaluate over 250+ variables representing the following categories: Local SEO Competitors 1 2 3 Local Advertising Reviews Measuring your Brand’s Digital Footprint. En gagement Data Quality Brand Score DATA COLLECTED: AUGUST 2015 - OCTOBER 2015 Quality FOR THE KEYWORDS: Women's Clothing Top competition is each other, with Charlotte Russe, The Gap, Aeropostale 623 H&M MEN H AND M CLOTHING H&M SHOES BODY SUITS BIKER JEANS DIVIDED 714.660.4870 | hello@brandify.com | www.brandify.com 39% 70% 18% H&M HOME 114 Across the board we noticed that H&M had more social fans that were more engaged on its social channels. 44% THIGH-HIGHLACEUPBOOTS Charlotte Russe, H&M, Aeropostale The Gap, Forever 21, Zara