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FACEBOOK FOR YOUR BUSINESS WESTPHAL’S GROUP
Agenda Introductions Why a FaceBook Business Page? Create business FaceBook Page Lets tour your new page Editing your page Daily Interaction / Engaging Promoting – time permitting Enhancing FaceBook – Apps – time permitting Q & A
Introductions
So What is Social Media?
Why a Business Page? Multiple admin’s Analytics Publically available Fan email updates Custom html (FBML) Create ads Host contests
Let’s Create Your Page!
Take a tour!
Your new FaceBook Business Page Editing your page
Your new FaceBook Business Page Daily Interaction
Sharing your page Signature of your email Link on your website On your business card Mention FB in your mainstream advertising Post in newsletters
Build Your Wall Encourage people to “Like” your page Post meaningful content, often Monitor and comment on your wall
Use of Multimedia Videos or Photos Success stories How products are made Tutorials of products/services Introduce members of team Encourage public interaction/sharing photos Be personable! Will it blend? Campaign Video
Your new FaceBook Business Page Promoting
[object Object]
Suggest to friends
Share content
@link the pagePromoting your page w/o ads
Extending  Your FaceBook Business Page Facebook Apps

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Lunch N' Learn Facebook for your small business

Editor's Notes

  1. FaceBook for BeginnersWhy FaceBook business page?Multiple adminsAnalyticsPublically availableCustom html (FBML)Fan email updatesCreate adsHost contestsThe difference between personal FB pages, Groups and Fan pages Login to personal pageCreate a FB FAN pageLocal business, company or product?Start with a blank canvasAdd your logoFaceBook Page TourStatus areaToolboxEdit pageInsightsSuggestWallInsightsAnalytic toolsDetailsTrackingSettingsWhich pages are visableEditing pageBasic infoMarketing – tell the worldAdd people top admin pageAppsMobile settingsSetting up alias aka fan page nameNeed 25 fans to get custom nameSending updates to fans – emails blastDaily interactionStatus updatesUpload photosUpload a videoShare a linkYou MUST engageBuild a wallEncourage people to “Like” your pagePost regular, useful contentMonitor and comment on your wallUse PhotosTeach customer how to use your productShow them how it’s madeTell a happy customer storiesPost employees selling your productBe personableUse videoMake your FB site dynamic and come to lifeGive a tip of the week or day on how to use the productShow your produce tor service in actionCustomer testimonialsGive a tour of your store or office Promoting your page w/o adsLike the pageSuggest to friendsShare content@link the pageAdding appsBrings it all togetherTwitter app http://www.facebook.com/add.php?api_key=6f77619e603ca9b71b45f5cd105be888&pagesAdd Video’sYoutube app http://www.facebook.com/apps/application.php?id=6916954478RSS app http://www.facebook.com/apps/application.php?id=23798139265