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Microsoft Lync Value Proposition

Engaging the Microsoft Channel – Making Lync Business Easier

Guy Koster, Director European Product Marketing & Management
Westcon Convergence Europe
Objective



To collaborate with Microsoft and their partner community in
order to derive maximum benefit from the Microsoft Lync
market opportunities by establishing effective & simplified
supply chain models and ‘trusted advisor’ relationships.
We will do this by leveraging Westcon’s ‘solutions-selling’
heritage, deep segment expertise and extensive roster of
complementary Lync UC ‘eco-system’ vendors to
accelerate time-to-money.




2
Who are Westcon?


Westcon Group is a value added distributor of
category-leading unified communications, infrastructure,
data center and security solutions with a global network
of specialty resellers.

Our teams create unique programs and provide exceptional
financial and technical support to accelerate the business
of our partners.




www.westcon.com
Our Company

•   Multi-national company, headquartered in Tarrytown, NY, USA
•   Approaching US$4 billion in revenues
•   Founded in 1985, we are in our 27th year of business
•   Present in 40 countries, across 6 continents
•   With over 60 offices, we ship to more than 170 countries
•   14 logistics/staging facilities
•   Backed by 2,300 associates
•   20,000+ transacting customers globally




4
Why Westcon & Microsoft Lync?

• Many Microsoft partners’ business models focus on
  selling consultancy and Pro Services
    • Many lack the skills necessary to sell real-time applications
• Lync is the first MS platform that depends on a
  number of third party elements for successful
  deployments
    • Current supply chains for Lync devices & appliances are
      disparate and fragmented
    • Partners struggle to put all the pieces together and make
      money

5
How Westcon will accelerate Lync
business
• Westcon will help channel partners bridge ‘the gap’
  between their current competencies, segment knowledge
  & supplier relationships
    • Leverage Westcon's 25+ year heritage of selling best-of-breed
      voice, UC, data networking and security solutions
• Make Lync business easier for integrators & customers
    • Leverage Westcon’s extensive Lync vendor eco-system
    • Simplify supply lines and act as a ‘one stop shop’ for product,
      marketing, training and support services
    • Create a unified and efficient supply chain for Lync eco-system
      devices and appliances
• Westcon as your UC ‘trusted advisor’
    • Global scale; European coverage; local relationships

6
Westcon Lync “Eco-system”




The BROADEST Lync Eco-
 System Portfolio available
       ANYWHERE
      in Distribution
Lync UC Partners
Lync 2010 Server Appliance
     Active Communications


Headsets                           Video Endpoints                       Session Border Controller
     Jabra                              Polycom                          & Multi-Service Gateways
     Plantronics                   Conferencing Endpoints                    Acme Packet

Audio Endpoints                                                              AudioCodes
                                        Polycom
                                                                             NET
     Polycom                       Survivable Branch
                                   Appliance                                 Sipera
     AudioCodes
                                        AudioCodes                       Security Appliances
                                        NET                                  Sipera
                                                                             Acme Packet
                                                                             NET
                                                                         Server Acceleration & Load
                                                                         Balancing
                                                                             Radware
Training                                                                     F5
     The SIP School – SIP Fundamentals training www.thesipschool.com
     Global Knowledge – Microsoft Lync Communications & Exchange Messaging

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Westcon Convergence Microsoft Lync Value Proposition

  • 1. Microsoft Lync Value Proposition Engaging the Microsoft Channel – Making Lync Business Easier Guy Koster, Director European Product Marketing & Management Westcon Convergence Europe
  • 2. Objective To collaborate with Microsoft and their partner community in order to derive maximum benefit from the Microsoft Lync market opportunities by establishing effective & simplified supply chain models and ‘trusted advisor’ relationships. We will do this by leveraging Westcon’s ‘solutions-selling’ heritage, deep segment expertise and extensive roster of complementary Lync UC ‘eco-system’ vendors to accelerate time-to-money. 2
  • 3. Who are Westcon? Westcon Group is a value added distributor of category-leading unified communications, infrastructure, data center and security solutions with a global network of specialty resellers. Our teams create unique programs and provide exceptional financial and technical support to accelerate the business of our partners. www.westcon.com
  • 4. Our Company • Multi-national company, headquartered in Tarrytown, NY, USA • Approaching US$4 billion in revenues • Founded in 1985, we are in our 27th year of business • Present in 40 countries, across 6 continents • With over 60 offices, we ship to more than 170 countries • 14 logistics/staging facilities • Backed by 2,300 associates • 20,000+ transacting customers globally 4
  • 5. Why Westcon & Microsoft Lync? • Many Microsoft partners’ business models focus on selling consultancy and Pro Services • Many lack the skills necessary to sell real-time applications • Lync is the first MS platform that depends on a number of third party elements for successful deployments • Current supply chains for Lync devices & appliances are disparate and fragmented • Partners struggle to put all the pieces together and make money 5
  • 6. How Westcon will accelerate Lync business • Westcon will help channel partners bridge ‘the gap’ between their current competencies, segment knowledge & supplier relationships • Leverage Westcon's 25+ year heritage of selling best-of-breed voice, UC, data networking and security solutions • Make Lync business easier for integrators & customers • Leverage Westcon’s extensive Lync vendor eco-system • Simplify supply lines and act as a ‘one stop shop’ for product, marketing, training and support services • Create a unified and efficient supply chain for Lync eco-system devices and appliances • Westcon as your UC ‘trusted advisor’ • Global scale; European coverage; local relationships 6
  • 7. Westcon Lync “Eco-system” The BROADEST Lync Eco- System Portfolio available ANYWHERE in Distribution
  • 8. Lync UC Partners Lync 2010 Server Appliance Active Communications Headsets Video Endpoints Session Border Controller Jabra Polycom & Multi-Service Gateways Plantronics Conferencing Endpoints Acme Packet Audio Endpoints AudioCodes Polycom NET Polycom Survivable Branch Appliance Sipera AudioCodes AudioCodes Security Appliances NET Sipera Acme Packet NET Server Acceleration & Load Balancing Radware Training F5 The SIP School – SIP Fundamentals training www.thesipschool.com Global Knowledge – Microsoft Lync Communications & Exchange Messaging