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Living Styles Monitor
2016
Interior design and decoration
stays an important factor in
2016
Attach great
importance to the
design and
decoration of
their house.
76% 68%
Have recently, or
will soon change
or renew the
design of one of
their rooms
Prefered main interior styles
20%
21%
32%
38%
60%
Classic
Eclectic
Rural
Contemporary modern
Contemporary classic
Top 5 most popular interior substyles
LONG ISLAND
WARM & COSY
DUTCH CHIC
DECO STYLE
SOBER RURAL
Eclecticism is on the rise
64% say they like more
than 3 substyles
Growing amount of different
home&deco magazines being
bought
0
1
2
3
4
5
6
2012 2016
Belgium
The Netherlands
Interested in the full story?
Annelies Vancoillie
+32 15 67 85 67
annelies.vancoillie@sanoma.com
Philippe Coppens
+32 15 67 85 01
philippe.coppens@sanoma.com

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Living Styles Monitor 2016

  • 2. Interior design and decoration stays an important factor in 2016
  • 3. Attach great importance to the design and decoration of their house. 76% 68% Have recently, or will soon change or renew the design of one of their rooms
  • 4. Prefered main interior styles 20% 21% 32% 38% 60% Classic Eclectic Rural Contemporary modern Contemporary classic
  • 5. Top 5 most popular interior substyles LONG ISLAND WARM & COSY DUTCH CHIC DECO STYLE SOBER RURAL
  • 6. Eclecticism is on the rise 64% say they like more than 3 substyles Growing amount of different home&deco magazines being bought 0 1 2 3 4 5 6 2012 2016 Belgium The Netherlands
  • 7. Interested in the full story? Annelies Vancoillie +32 15 67 85 67 annelies.vancoillie@sanoma.com Philippe Coppens +32 15 67 85 01 philippe.coppens@sanoma.com