The document is a final report submitted by Poh Weng Chuan for an assignment. It includes a table of contents that lists sections on project background, urban analysis of the site, design strategies and exploration, environmental and technology strategies, and compilation of final presentation boards. The urban analysis section provides details on the site location, surrounding morphology, land use, activity patterns, and a SWOT analysis. The design strategies section outlines the design concept of creating a social and cultural hub with public spaces, landscaping, and programming for food, entertainment, and work. Environmental strategies focus on passive design and orientation to reduce heat within spaces.

1. Assignment: Final Report
NAME: POH WENG
CHUAN
STUDENT ID : 0319951
TUTOR: Mr. Hazazi

2. 01 Project Background
1.1 Design Brief
1.2 Design Objectives & goals
1.3 Project Abstract
TABLE OF CONTENTS:
02 Urban Analysis:Jalan
Segget
2.1 Site Introduction
2.2 Morphology
2.3 Macro analysis
2.4 Micro analysis
2.5 SWOT analysis
03 Design strategies &
exploration
3.1 Design Concept Diagram
3.2 Design & Context Response
04 Environmental &
Technology strategies
4.1 Passive design Analysis
4.2 Passive Cooling System
4.3 Precedent study: Green Building
05 Compilation of final
presentation boards
5.1 Presentation boards

3. 01 Introduction to project
1.1 Design Brief
The aim of the project is to create a social cultural hub
center ( City Lobby) at Jalan Segget, Bandar Johor Bahru.
A place that represent a social gathering place. That can
re-engage local public and tourism with social, cultural
and recreational activities that can promote social and
economic exchange through human social interaction.
The project also able enable locals and tourism to stay,
connect and work, which allows the project to engage
with people so that they are more understanding and
appreciate the aspects of social cultural in Johor Bahru,
this could benefit the social cultural exchange and
economic beneficial to tourism of Singaporeans and Johor
Bahru.
1.2 Design Goals
To provide a green plaza that represent a social hub that enables people to be
socially engage inside of the public space. The design also, accommodate open
or unfolded spaces, which priority is give an representation of an public
engagement place. This are highly demanding due to the tropical weather and
sustainability purpose. The gain from this is to promote more for social cultural
exchange between local and tourism. This is a compliment to a more
sustainable urban quality,that is able to develop community base hub for the
demands and needs of people living in an urban lifestyle environment.
Design Objectives
To create a Social Hub Center that reflect the diverse lifestyle of human social
culture in johor bahru. The center represent a mix functional space that
reengage public and tourism with chances of social engagement such as
leisure, relax and work , which also a place for social cultural exchange.
1.3 Project Abstract
Designing for urban commercialize context, is to curb the
urban issue on social cultural aspects, due to the urban
lifestyle with ethnicity quality. The initiation of this is to
promote better social-cultural exchange and common
interest of the public. The resolved issues is to gain a
greater social context and gain better sustainable
environment.
Figure 0.1 showcase the social hub being
develop on the context site

4. 02 Urban Analysis:Jalan Segget
2.1 Site Introduction
The site is located at the commercial district, of Jalan Segget, Johor Bahru. It’s an island site with the 6m setback at all side with 8m front facing
Jalan Segget.The area is accessible to four main different roads such as Jalan Segget, Jalan Dhoby, Jalan Trus and Jalan Tan Hiok Nee.
Surrounding the site area, there are multiples of commercial shophouses, which are dedicated to different services such as food hub, bank
services, retail services and more.
There is a cultural heritage walk along the street of Jalan Tan Hiok Nee, which also accommodate with different typologies of shophouses and a
food district.Additionally, the site is also located not further away, from transportation hub such as JB sentral, which also located next to the
landmark, Johor Bahru City Square. The site is not further, away from Singapore as tourism are seen coming to Johor district.
Figure 0.2a location Plan(NTS) Figure 0.2b Key
Plan(NTS)
office building
Commercial
hub
Food Hub
Vacant
Tan Hiok Nee street
Segget street
Trus street
Dhoby street
Figure 0.2c View Vista

5. 2.2 Morphology
1850s-1900s
● Originally a fishing village known as Tanjung Puteri, the town was renamed to Iskandar Puteri in 1858 and then Johor Bahru by Sultan
Abu Bakar in 1866. The town was declared as the capital of Johor. In 1879, the Segget Market opened at Sungai Segget island, which is
where the current site sits upon.
● Construction of Timber Johor Railway from JB- Gunung Pulai. The first road is built from JB- Gunung Pulai and JIn Trus- Jin Tebrau - Sg
Pandan. 1877-Construction of Keretapi Kayu Johor is Stopped due to termite problem and change to a road.
1900s-1920s
● Johor causeway construction began (train). 1919-1924, road. Designed by Wilson and Mitchell from Britain. Construct by Topham &
Railton from London.
● Major roads was built such as Jalan Tan Hiok Nee, Jalan Dhoby, Jalan Duke, Jalan Bukit Timbalan, Jalan Ungku Puan, Jalan Segget and
Jalan Wong Ah Fook.
1920s-1940s
● The town underwent major development during the 1920s with the Johor Causeway having its upgrading works done to accommodate
both rail and road.The Indian communities built their residence alongside a Hindu and Sikh temple along Jalan Trus and the Sultan
Ibrahim Building began construction in 1938.
1940s-1980s
● The town grew with development of governing buildings and educational institutions for the people. The Segget Market moved its site
to Jalan Wong Ah Fook in 1962.
● After the formation of the Federation of Malaysia in 1963,Johor Bahru continued as the state capital and more development was carried
out, with the town's expansion and the construction of more new townships and industrial estates.
1980s-2000s
● A central business district was developed in the centre of the city from the mid-1990s in the area around Wong Ah Fook Street. Since
the 2000s, Johor Bahru had developed into a metropolitan with the third largest population in Malaysia.

6. 2.3 Macro Analysis
Macro Land Use
FINANCE
COMMERCIAL
INSTITUTION
EDUCATIONAL
RELIGIOUS
GOVERNMENT
VACANT
OFFICE
PUBLIC SERVICE
● The site is placed around the commercial
hub area and the site area is mostly consists
of food hub and commercial. Locals and
tourists are often seen during daytime for
activities such as eateries, leisure and
shopping. This are all optional activities and
are only seen during day.
● During the night time stalls and vendor are
place around the site area. The Bazaar Karat
is occupied several street area such as Jalan
Segget, Jalan Dhoby and Jalan Tan Hiok
Nee.
● The typology of the building are mostly
shophouses as it’s mainly dedicated for
commercial businesses. The shophouses
running along jalan Trus are mix type style
shophouses.
● Human density are highly seen concentrated
around the commercial area.
Commercial for food hub area
Religious building
Bank services area

7. 1
2
3
4
5
6
7
2.3 Macro Analysis
Nodes & Human Density
From the site analysis within the 200m radius, nodes and human density changes throughout the day and night.
During morning and afternoon, human density is seen throughout several area, such as Hindu temple at Jln Ungku
Puan, shophouses at Jln Trus, Tan Hiok Nee, Kota Galleria and Jln Meldrum. On the other hands. During night time
the nodes and human density tends to concentrated at a certain district or street. On the Right diagram(figure 2.3a)
showcase excessive amount of human activities are accumulate at the Bazaar Karat district.
Hindu Temple
Jln Tan Hiok Nee
Jln Meldrum
Bazar Karat(night)Figure 2.3a Nodes & Human density(Day) Figure 2.3b Nodes & Human density(Night)

8. 2.4 Micro Analysis
Micro urban Analysis
From the micro urban context study, the site area surrounded by commercial shophouses, most of them are restaurants, cafe and convenience
store, services hub such as banks and services shops are seen few blocks only. The site area is cover with pavement and five foot walkway. The
site area are highly permeable as every junction corners can be seen. Most of the commercial blocks are cluster around the site area, while lack
of greenery or public realm are seen around the site .
Commercial
hub
Food Hub
Vacant
Figure 2.4a Site Location
Disconnectivity
Due to the illegal parking on
the pedestrians walkway Jln
tan Hiok Nee, pedestrians
becomes disengage using it
while they walk on the side of
the road instead.
Lack of public Realm
Most of the shaded place with
greenery consist no sitting
area or a common area where
people create social activities
Lack of Social Gathering place
Within the context area, there is no
specific landmark or a destination
for people to gather or a meeting
place.
Diverse Lifestyle
Diverse of human lifestyle
activities seen throughout the
day and night time.
Disadvantages
Advantages

9. ● During day time, most of the people are
seen carrying out leisure activities and
social activities or working.
● During night time, most of the
shophouses are close and street vendors
and stalls are beginning to open for
businesses
Street Activities
Jalan Trus Grocery shops,
Pawnshops,
Goldsmiths,
Restaurants
Jalan Ungku Puan Grocery shops,
Indian Prayer Items
Jalan Dhoby Grocery shops
Jalan Segget Grocery shops,
Banking, Offices
Jalan Tan Hiok Nee Grocery shops,
Offices, Restaurants
Jalan Ibrahim Grocery shops
Street Activities
Jalan Tan Hiok Nee Selling Clothing,
Street Food, Toys
Jalan Segget Selling Clothing,
Toys, Electronics
Jalan Ungku Puan Selling Hindu Prayer
Items, Flower
Garlands
Figure 2.4a Day time
Figure 2.4b Night
time Figure 2.4c Day time activities
Figure 2.4b Night time activities
2.4 Micro Analysis
Urban Activities
From the site analysis within the 200m radius, the activities that carry-out by the locals or tourism are seen in two different time, which both
day and night time show a different types of activities happening at different district. During the daytime, activities are much relax, people are
having social activities while eating and doing leisures. While, on the night time, activities are much more intense, where streets are pack with
stalls and vendors, people are crowded on the streets.

10. STRENGTH
● The old town center has clear evidence if its
multicultural communities both in mixture of the
commercial businesses as well as in the proximity of the
buildings of major world religions
● The strong presence and direction through IRDA
WEAKNESS
● The built heritage is poorly managed and not exploited
to enhance the social, cultural and economic aspects of
the people in the area
● The storyline of the heritage is not documented well
● The local population are not aware of the history of
Johor Bahru
● Region has several authorities so potential for
discrepancy in assessment and implementation
OPPORTUNITIES
● Heritage site could be better interpreted through design and
marketing of theme heritage trails of attraction tourists.
● Strong link between people living and working in Johor
Bahru and Singapore with Johor Bahru being able to provide
opportunities to complement singapore
THREATS
● New building in large scale development zone may create a
new identity of the region
2.5 Micro Analysis
SWOT Analysis

11. 03 Design Strategies & Explorations
3.1 Design Concept Diagram
Social Engagement place
the Open Plaza ground floor act as an
invitation place for human to spark
social activities. while, ground
landscape blending in interior act as a
guidance or pathway into plaza.
Seamless Landscape Feature
additional greenery feature creates a
landscaping pathway and shading
purposes that blending onto the ground
level as well as other floors to create
whole some landscape building.
Public Pathway
A landscaping pavement create
around the island site that gives the
pedestrians to have a proper
walkway while many cars have
been illegally park on the area.
Open- air Entertainment
Space
Entertainment space objective is to
provide people enjoyment and
relaxation while promoting traditional
cultural film that signify Johor Bahru.
Office Studio
due to many high-end building in Johor
Bahru ,workspace is hardly establish in this
commercial area, thus this office studio
allow people to create a workspace and
worker able to balance work & leisure.
Food Hub
Food Hub is part of the design programme
that is well establish with the social
engagement activities. the space is
particularly located at ground floor.

12. 03 Design Strategies & Explorations
3.2 Design & Context Response
Internal setback &
Boundary
The site consists of a
build-up area of 2400M2
,
which the building can be
occupied and it’s a site
island. Basement and
foundation are set with the
boundary line.
Public walkway &
accessibility
On the ground floor of the massing,
after establishing setback and
boundary. public walkway and
accessibility to the site is created.
Landscaping walkway is layed
around the site area and make sure
permeability is achieved on every
junction of the site.
Sunken Plaza
The landscape from exterior
blending into the interior of
the building creating a
sunken landscaping, which
represent a public realm
where people can come in
and relax, enjoy and doing
leisure activities.
Subtraction
The shape of the first floor
is subtracted out from the
ground floor but in a
“U”shape while the ground
floor able to receive more
sunlight.

13. Sky Garden &
Workspace
On the last floor, the sky
garden is contrast opposite
the work space, which
represent a private space.
people on the sky garden
able to overlook the
shophouses while at the
same time private space
user can occupied the sky
garden.
Orientation View
All public spaces that are
open-air are facing towards
Jalan Trus, which has a
higher human density,
during day and night. The
open spaces gives a sense
of invitation towards the
public as well as public have
a much permeable view
towards the space.
Clear Programme Identity
With much of exposure of structure
and open spaces on each floors, public
users are able to identify the
programme due to the visual
permeability as they journey along the
each floors.
Skyline Height
The design of the building
height is carefully responding
with the surrounding buildings
height as it’s is not over built
with more than 3 stories.

14. 04 Environmental & Technology Strategy
4.1 Passive design Analysis
Passive strategies are incorporated in order reduce or counter the heat from within the interior building. These will include passive cooling
systems and orientation of the building or spaces. Passive devices are installed at certain spaces in order to give comfort to human when their
carrying out different activities. On the shading analysis diagram, human activities that carry out in major spaces such as working spaces and
open-air cinema are facing west, thus on the morning the west side doesn’t received sun glare as compared to eastern.
Sun Path Diagram`
Orientation: 10:am
Orientation: 12:pm
Orientation: 3:pm
Morning 10:am Food
Court
During morning there is no
sunlight projected towards the
louver on the food court as
well as the interior is totally
shaded.
afternoon 12:pm Food
Court
During the afternoon period, the
facade and the interior of the
food court does not received
any sunlight projection
afternoon 3pm Food
Court
During the afternoon 3pm, as
the sun moving towards the
west altitude, the food court
begins to received high amount
sun glare but the louver shaded
off portion of the sun glare.

15. Morning 10:am Work
studio
During morning the interior of
the office receive less sun
glare as the front facade block
partial of the sun light, while
the back space is totally
shaded.
Afternoon 12:pm
Work studio
During the afternoon as the
sun reaches the peak altitude
as the sun glare is
concentrated on the top of the
roof , the interior space is
totally shaded.
Afternoon 03:pm
Work studio
During the afternoon period,
the sun glare is block
partially by the overhang
roof, while the rear facade
only received bit of sun glare.
Evening 5:pm Work
studio
During the evening period,
where the sun falls on the
west altitude the interior
workspace receives most
sunlight as it project on the
rear facade while it also
block more than half of it.
On the cross section of the building, the diagram shows the wind flowing through the open
spaces the heat from within the spaces is bring outwards together with the cold wind. This
system brings in fresh air and cooling sensation to the internal spaces as well as bring cooling
comfort to human bodies.
Figure 4.2a cross ventilation diagram
The ventilation blocks system brings the
natural air from the exterior to interior as
form of natural cooling air system. These
enable natural air cooling from interior
spaces without using mechanical ventilation.
Figure 4.2b ventilation block system
4.2 Passive Cooling System

16. 4.3 Precedent study: Green Building
Due to to lack of vegetation around the surrounding of the context area. The design of the building is incorporated with landscape greenery as
well as vegetation. This enable the building to function more sustainable as the green vegetation such as trees or plants help to block natural
sun light or bring shading to internal spaces.
Figure 4.3a showcase section &
Render spaces of the precedent
study
Precedent study: Oasis terrace:
singapore
The green space from my design is
inspired and adopted from the oasis
terrace green installation. The research of
the green building allow myself to
understand what are the use of the green
on tropical climate country like singapore.
Figure 4.3b showcase section
&
Perspective view
Precedent study: kampung
Admiralty
Precedent study taken from Kampung
Admiralty is the greenery for shading
purpose. The trees from the building
block the sunlight coming from one
direction.
Precedent study to design
building
Figure 4.3c showcase the installation
greenery for shading purposes
From the precedent study, my design is
incorporated with green landscape with trees for
shading on the ground floor level and plants for
shading on the working spaces.

17. 05 Compilation of final presentation boards
5.1 Presentation boards