SlideShare a Scribd company logo
1 of 34
 
better stronger faster through  crowdsourcing THE BIONIC JOURNALIST
today’s agenda: what is  crowdsourcing ? crowdsourcing  vs  collaboration how to  tips free online  tools q&a look  for this presentation at:  slideshare.com/wendynorris/newsfeed @wendynorris [email_address]
what is  crowdsourcing ? a method for harnessing  specific  information from a large,  diverse  group of people what it’s not tip line polling / surveys rumor mongering citizen journalism user generated content newsroom job killer
crowdsourcing  vs   collaboration reporter control community-assisted information-centric narrow focus equal partnership inter-newsroom production-centric broad focus Reputation boost: Both strategies enable you to  build deeper, stronger community relationships. there are also some key  differences
[object Object]
 
[object Object]
 
[object Object]
 
[object Object]
 
[object Object]
 
[object Object]
 
what  not  to  crowdsource potential criminal activity secret/sensitive documents targets private citizens use your best judgment fails to meet group size / diversity requirements polarizing topics highly niche subjects micro-target demographics
crowdsourcing  tips make it fun  frame project as larger public service  discrete, straightforward tasks set a reasonable time for task completion overlap tasks for fact checking give immediate feedback encourage retweets/shares/likes post-publication follow up
 
assembling a crack reporting unit through  collaboration THE A TEAM
[object Object]
 
[object Object]
 
[object Object]
 
[object Object]
 
[object Object]
 
[object Object],put expectations in writing form an editorial A-Team for oversight be prepared to pull the plug outline best / worst case scenario set terms for story marketing focus on public good not credit get creative on deadlines / workflows play to your strengths coordinate / share everything online build-in relationship time
[object Object],curation Storify Bundlr WebDoc multi-media CrowdMap Google  Maps Many Eyes Sound Cloud co-working Google  Docs Document Cloud DropBox Delicious  /  Diigo information-gathering Twitter Listorious Facebook Ushahidi Quora Blogs  and  RSS scraper   verifiers Swift   River PostRank
[object Object],wendy norris slideshare.com/wendynorris/newsfeed [email_address] 720-281-9378 @wendynorris

More Related Content

Similar to Crowdsourcing and collaboration for journalists

3340 Digital Story Telling October 7 2008
3340 Digital Story Telling October 7 20083340 Digital Story Telling October 7 2008
3340 Digital Story Telling October 7 2008Neil Foote
 
10 S E P T 09 3340 Digital Story Telling
10  S E P T 09   3340  Digital Story Telling10  S E P T 09   3340  Digital Story Telling
10 S E P T 09 3340 Digital Story TellingNeil Foote
 
3340 Digital Story Telling February 26 08
3340 Digital Story Telling February 26 083340 Digital Story Telling February 26 08
3340 Digital Story Telling February 26 08Neil Foote
 
Northern highlights 20140514 meyer
Northern highlights 20140514 meyerNorthern highlights 20140514 meyer
Northern highlights 20140514 meyerHans Hoornstra
 
Social Media in Research Dissemination
Social Media in Research DisseminationSocial Media in Research Dissemination
Social Media in Research DisseminationAerin Guy
 
Social Media101 For City Feb16 2010
Social Media101 For City Feb16 2010Social Media101 For City Feb16 2010
Social Media101 For City Feb16 2010Jas Darrah
 
e-Consultancy - Reputation Management
e-Consultancy - Reputation Managemente-Consultancy - Reputation Management
e-Consultancy - Reputation ManagementGed Carroll
 
070725 Online Pr
070725   Online Pr070725   Online Pr
070725 Online PrGed Carroll
 
070726 Online Pr
070726   Online Pr070726   Online Pr
070726 Online PrGed Carroll
 
Strategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStrategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStephen Nold
 
COI, Nick Jones
COI, Nick JonesCOI, Nick Jones
COI, Nick JonesPaul Edge
 
Inception-White-Paper
Inception-White-PaperInception-White-Paper
Inception-White-PaperChris Neil
 
Social Media for Local Government Canada
Social Media for Local Government   CanadaSocial Media for Local Government   Canada
Social Media for Local Government CanadaCentricity360
 
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
 
Real-Time Collaborative Methodologies in Market Research
Real-Time Collaborative Methodologies in Market Research Real-Time Collaborative Methodologies in Market Research
Real-Time Collaborative Methodologies in Market Research Pulsar Platform
 
R Cs Social Media Presentation
R Cs Social Media PresentationR Cs Social Media Presentation
R Cs Social Media PresentationJulie Hawker
 
Presentation to Tower 09 event, May 2009
Presentation to Tower 09 event, May 2009Presentation to Tower 09 event, May 2009
Presentation to Tower 09 event, May 2009diusgovuk
 
DIY Social Media Management
DIY Social Media ManagementDIY Social Media Management
DIY Social Media ManagementAmy Sample Ward
 
Alternative Reporting Formats
Alternative Reporting FormatsAlternative Reporting Formats
Alternative Reporting FormatsAmanda Makulec
 

Similar to Crowdsourcing and collaboration for journalists (20)

3340 Digital Story Telling October 7 2008
3340 Digital Story Telling October 7 20083340 Digital Story Telling October 7 2008
3340 Digital Story Telling October 7 2008
 
10 S E P T 09 3340 Digital Story Telling
10  S E P T 09   3340  Digital Story Telling10  S E P T 09   3340  Digital Story Telling
10 S E P T 09 3340 Digital Story Telling
 
3340 Digital Story Telling February 26 08
3340 Digital Story Telling February 26 083340 Digital Story Telling February 26 08
3340 Digital Story Telling February 26 08
 
Northern highlights 20140514 meyer
Northern highlights 20140514 meyerNorthern highlights 20140514 meyer
Northern highlights 20140514 meyer
 
Social Media in Research Dissemination
Social Media in Research DisseminationSocial Media in Research Dissemination
Social Media in Research Dissemination
 
Social Media101 For City Feb16 2010
Social Media101 For City Feb16 2010Social Media101 For City Feb16 2010
Social Media101 For City Feb16 2010
 
e-Consultancy - Reputation Management
e-Consultancy - Reputation Managemente-Consultancy - Reputation Management
e-Consultancy - Reputation Management
 
070725 Online Pr
070725   Online Pr070725   Online Pr
070725 Online Pr
 
070726 Online Pr
070726   Online Pr070726   Online Pr
070726 Online Pr
 
Strategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStrategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and Loyalty
 
COI, Nick Jones
COI, Nick JonesCOI, Nick Jones
COI, Nick Jones
 
Inception-White-Paper
Inception-White-PaperInception-White-Paper
Inception-White-Paper
 
Social Media for Local Government Canada
Social Media for Local Government   CanadaSocial Media for Local Government   Canada
Social Media for Local Government Canada
 
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...
 
Real-Time Collaborative Methodologies in Market Research
Real-Time Collaborative Methodologies in Market Research Real-Time Collaborative Methodologies in Market Research
Real-Time Collaborative Methodologies in Market Research
 
R Cs Social Media Presentation
R Cs Social Media PresentationR Cs Social Media Presentation
R Cs Social Media Presentation
 
Presentation to Tower 09 event, May 2009
Presentation to Tower 09 event, May 2009Presentation to Tower 09 event, May 2009
Presentation to Tower 09 event, May 2009
 
DIY Social Media Management
DIY Social Media ManagementDIY Social Media Management
DIY Social Media Management
 
Social networking tools for libraries
Social networking tools for librariesSocial networking tools for libraries
Social networking tools for libraries
 
Alternative Reporting Formats
Alternative Reporting FormatsAlternative Reporting Formats
Alternative Reporting Formats
 

Crowdsourcing and collaboration for journalists

  • 1.  
  • 2. better stronger faster through crowdsourcing THE BIONIC JOURNALIST
  • 3. today’s agenda: what is crowdsourcing ? crowdsourcing vs collaboration how to tips free online tools q&a look for this presentation at: slideshare.com/wendynorris/newsfeed @wendynorris [email_address]
  • 4. what is crowdsourcing ? a method for harnessing specific information from a large, diverse group of people what it’s not tip line polling / surveys rumor mongering citizen journalism user generated content newsroom job killer
  • 5. crowdsourcing vs collaboration reporter control community-assisted information-centric narrow focus equal partnership inter-newsroom production-centric broad focus Reputation boost: Both strategies enable you to build deeper, stronger community relationships. there are also some key differences
  • 6.
  • 7.  
  • 8.
  • 9.  
  • 10.
  • 11.  
  • 12.
  • 13.  
  • 14.
  • 15.  
  • 16.
  • 17.  
  • 18. what not to crowdsource potential criminal activity secret/sensitive documents targets private citizens use your best judgment fails to meet group size / diversity requirements polarizing topics highly niche subjects micro-target demographics
  • 19. crowdsourcing tips make it fun frame project as larger public service discrete, straightforward tasks set a reasonable time for task completion overlap tasks for fact checking give immediate feedback encourage retweets/shares/likes post-publication follow up
  • 20.  
  • 21. assembling a crack reporting unit through collaboration THE A TEAM
  • 22.
  • 23.  
  • 24.
  • 25.  
  • 26.
  • 27.  
  • 28.
  • 29.  
  • 30.
  • 31.  
  • 32.
  • 33.
  • 34.

Editor's Notes

  1. Key points: Better results with specific question than an open-ended one which results in too many responses. Research in collective intelligence demonstrates: Diverse groups of people are better than individuals at solving problems and filtering out inaccuracies.
  2. Community engagement binds these strategies but there are key differences. Crowdsourcing is collaborative but not every collaborative endeavor involves crowdsourcing. Let’s look at some case studies.
  3. Andy Carvin NPR’s social media strategist. Follow @acarvin Curating, verifying and reporting Arab Spring stories from Twitter using Storify. Asked followers to help confirm authenticity of alleged photo of Yemeni President Saleh. Crowd of photoshop experts and health care professionals concluded picture was fake. Also debunked A Gay Girl in Damascus.
  4. The New York Times, Washington Post and Mother Jones among several outlets posted trove of Sarah Palin’s emails. Asked readers to examine contents. Caution: This exercise runs counter to research on task specificity and crowd diversity (highly partisan).
  5. Amanda Michel asked ProPublica readers to call their congressional representatives about attending the Super Bowl either to fundraise or as guest of lobbyist. Fun project. Easy to do and easy to document.
  6. New program on Al Jazeera is using social media to integrate undercovered stories and signal trends into a live TV show. The discussion included the propriety of the Vancouver law enforcement crowdsourcing the identity of Stanley Cup rioters. http://stream.aljazeera.com/episode/6780
  7. Domestic terrorist network for anti-abortion story
  8. Created network of organizations linked to militant groups identified by law enforcement and national security experts as domestic terrorists.
  9. Spot.us
  10. Spot.us, Emphas.is and Kickstarter are among several crowdfunding sites to help support local journalism projects. Spot.us recently announced that it has attracted more than 10,000 contributors for stories pitched on its site.
  11. Size and diversity of group is critical to hear broader perspectives (obvious) and filter out inaccuracies (20+ years of research)
  12. Never underestimate the power of social proof in motivating people to help.
  13. After the 2007 assassination of Oakland reporter Chauncey Bailey, a coalition of nearly three-dozen Bay Area news outlets, freelancers, J-School students and local/national media organizations formed to continue his work and investigate his murder. The man who ordered the hit was convicted of Bailey’s murder on June 10, along with two associates. Also see: http://mije.org/chauncey-bailey-project-journalistic-collaboration
  14. http://www.cpt12.org/news/
  15. Community-based health and wellness information site managed by the Lawrence Journai-World. Content is largely user-generated by local health and wellness experts and very relevant to the local community. A sister site on sustainability issues launched last month.
  16. The Colorado Independent partnered with The Coloradoan and Pubelo Chieftain on a Open Meetings violation lawsuit against Colorado State University. By pooling our resources to coordinate a legal strategy, we were able to resolve the issue more effectively and cost efficiently.
  17. St Louis Beacon partnered with the Missouri History Museum on two year-long series: on race and another on class. The partnership resulted in museum exhibits, reporting, and public events designed to spark a much-needed dialogue.
  18. http://blogs.hbr.org/johnson/2011/06/collaboration-is-risky-now-get.html
  19. Thanks for this opportunity to share some inspiring projects with you? Let’s talk about some ideas you want to move forward.