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Using Social Networks<br />September 17, 2009<br />Leverage Your Networking & Drive Your Business!<br />

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Special thanks to Judy Chapman and Jack Killion<br />

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Contributors<br />Slide 18: Courtesy of Rich Maggiani, Solari Communications http://twitter.com/richmaggiani<br />Slide 32: Best Online Marketing Resources compiled by Aaron Kahlow aaron@onlinemarketingconnect.com<br />Slide 33: Tracking Tools compiled by Ben Barren www.benbarren.com<br />Slide 34: Courtesy Augie Ray, The Customer Collective http://twitter.com/augieray<br />Slide 41: Courtesy ShaniPeled, Direct Message Lab<br />

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Agenda<br />Understand RELEVANCY of discussion<br />Create your social media PLAN<br />START today<br />TOOLS you can use<br />Assess RISKS<br />LEARN more<br />Find ME online<br />

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Relevancy<br />Social media provides tools that allow for social networking.<br />Just as sales and marketing converge in business, so too they converge online.<br />Social networking initiatives must combine aspects of both sales and marketing:<br />Like, trust, use<br />Pricing, product, promotion, place<br />

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Be Significant<br />With each new media channel, marketers have emerged to engage target markets<br />Social media has opened that opportunity to entrepreneurs at a low cost of entry<br />As with any sales initiative, you must: <br />Be a knowledge center<br />Ask for the business<br />Offer assistance where appropriate<br />

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Is it really word-of-mouth if you have to pay for it?<br />

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Channels Are Evolving<br />Blogs<br />Microblogs<br />Podcasts<br />Wikis<br />Social Networks<br />Professional Networks<br />Videocasts<br />Newswires<br />

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What Metrics Matter<br />Virality 35%<br />Sentiment 32%<br />Financials 20%<br />Volume 11%<br />Other 2%<br />

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Interactive will reach nearly $55 Billion by 2014, and represent 21% of marketing spend.<br />

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One in two businesses will make use of enterprise 2.0 software in 2009<br />

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Facebook Demographics<br />There are more females (55.7%) than males (42.2%)<br />The fastest growing demographic is 35-54 age<br />276.4% growth rate over the past 6 months<br />55+ at 194.3% growth rate<br />25-34 year population is doubling every 6 months<br />(source: Istrategy Labs 2009 Facebook Demographics and Statistics Report)<br />

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About the data: The above analysis is based on BIGresearch&apos;s Simultaneous Media Usage Survey (SIMM 14-June &apos;09) of over 22,000 consumers. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents.<br />

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2%<br />3.9%<br />5%<br />4.1%<br />3.5%<br />About the data: The above analysis is based on BIGresearch&apos;s Simultaneous Media Usage Survey (SIMM 14-June &apos;09) of over 22,000 consumers. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents.<br />

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The MarketingProfs poll data includes responses from 338 participants. The poll was promoted during a two-week period in June 2009 through various channels, including Twitter, blogs, and email newsletters targeting marketing professionals.<br />

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Coordinate Your Plans<br />Marketing Plan<br />Event Plan<br />PR Plan<br />Social Networking Plan<br />

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Social Networking Plan<br /><ul><li>Outline objectives for your networking initiatives that match your business needs.

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Profile your target audience and determine where they are currently engaging in social media/networking

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Set a timeline that pairs investment to positive benefits.

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Define your “networking style” and make certain that it is a natural fit for your ‘in person’ networking

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Outline topics that will draw interest from your target audience.

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Build awareness of your posts as well as establish your authority and thought-leadership.

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Track metrics that measure your ROI and define your success (initially and as you hone your social channels).</li></li></ul><li>5C’s of Social Media<br />Conversation<br />Contribution<br />Collaboration<br />Connection<br />Community<br />

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Start Today<br />Create a free email account, or use your corporate email if you are seriously representing your company<br />Register and log in to sites to try them<br />Content lasts a very long time on the Web!<br />Create your personal and corporate pages; link them together<br />Submit your pages to Google, Yahoo, Bing<br />

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LinkedIn<br />Members w/ income between $200K - $350K were 7x’s more likely to have +150 LinkedIn connections than those who made less.<br />LinkedIn users earning $104K make up about 28% of network <br />30% of networkers who make an average of $93K and often identify themselves as consultants. <br />16% have sole purchasing responsibility for their departments.<br />Anderson Analytics Survey, September 2008<br />

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Maximize<br />Profile<br />Groups<br />Recommendations<br /> Leverage <br />Tools & Features<br />Questions & Answers : Earning Expertise<br />Service Provider<br />Research & Prospecting<br />Home Page Management<br />References<br />Job Search<br />

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Your Profile<br /><ul><li>Headline: Differentiate yourself in 6 words or less!

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Industry: Use LinkedIn menu to ensure proper SEO.

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Add photograph. Help people remember you.

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Answer the question, “What are you looking for?”

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Add all of your websites & blogs

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Change public profile address.</li></li></ul><li>

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Tools You Can Use<br />New resources emerge online every day<br />You have to dedicate monthly or quarterly review of online tools<br />You have to adjust your plan to accommodate integration of these tools and the time necessary to use them<br />Either learn and grow, or become obsolete<br />

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Tools You Can Use<br />FlickrDiggYouTubeFriendFeedTechnoratiIcerocketGoogle Blog SearchTwitterFacebook<br />MySpaceDel.icio.usStumbleUpon<br />LinkedInRSS - your site issues the feed, the user reads through an aggregatorBloggerSecondLifeWordPressPitchEngineWikipediaTypePadDiigoGabcast<br />Vimeo<br />

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Tools You Can Use<br />MarketingSherpa.com<br />MarketingProfs.com<br />eMarketing.com<br />Shop.org<br />Allfacebook.com<br />Insidefacebook.com<br />Mashable.com<br />Mediapost.com<br />Adotas.com<br />

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Tools You Can Use<br />http://www.radian6.com/cms/home<br />http://scoutlabs.com/<br />http://www.postrank.com/<br />http://www.filtrbox.com/<br />http://www.visibletechnologies.com/<br />http://en-us.nielsen.com/tab/product_families/nielsen_buzzmetrics<br />http://www.networkedinsights.com/<br />http://www.buzzstream.com/<br />http://www.viralheat.com/<br />http://www.vml.com/seer/<br />http://www.synthesio.com/corporate/gb_index.php<br />http://www.prnewswire.com/mnr/prnewswire/38671/<br />http://www.techrigy.com/sm2_factsheet.php<br />http://www.infegy.com/<br />http://www.biz360.com/<br />http://www.trackur.com/<br />http://www.trendrr.com/home<br />http://www.backtype.com/alerts<br />http://socialmention.com/<br />http://us.linkfluence.net/blog/<br />http://www.converseon.com/conversation-mining.html<br />http://www.buzznumbers.com.au/public/Home.aspx<br />http://www.sentimentmetrics.com/<br />http://steprep.myfrontsteps.com/<br />http://www.mediamiser.com/news/releases/20090604_twitter.html<br />

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Tools You Can Use<br />Trendtistic<br />Twitter Analyzer<br />Twitter Grader<br />Twitterholic<br />Tweeps.info<br />TweetPsych<br />TweetStats<br />TweetFeel<br />Twendz<br />Monitter<br />TweetGrid<br />Twazzup<br />Twistori<br />DoesFollow<br />FriendorFollow.com<br />BackTweets<br />PollDaddy<br />Vizu<br />

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Assess Risks<br />Risks to brand<br />Risks to corporate security<br />Risks to professional regard<br />Risks to personal privacy<br />Risks to family and friends<br />

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Learn More<br />

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Find Me Online<br />You have to give to receive<br />You have to be open to criticism<br />You have to be yourself<br />You have to give credit where credit is due<br />You have to communicate with frequency<br />

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Wendy FlanaganCo-PresidentMurray908-362-8174 x111wflanagan@murraymedia.comhttp://www.linkedin.com/in/wendyflanaganmurrayhttp://www.facebook.com/wendy.flanaganhttp://twitter.com/wendyflanagan<br />