1. Social Psychology
Name: Lee Kai Yung (0318314)
Chong Yu Xuan (0317950)
Yong Sing Yew (0318766)
Kong Zhen Chong (0319528)
Welson Lum Wei Jiunn (0319514)
Course Code:PSY30203
Title: Assignment 3: Final Project and Group Presentation
2. Lee Kai Yung(0318314),ChongYuXuan (0317950), YongSingYew(0318766), KongZhenChong(0319528), WelsonLum (0319514).
Course code: PSY30203
Psychology
In this assignment, we need to design a built environment that reflect social psychology
concept, we decided to create a restaurant based on romantic concept, with the name of
“Elcannip”. We had decided to use the highest floor of Sunway’s Pinnacle as the location for
our Romantic Restaurant. The design objective is to provide a romantic theme for couples
especially during the Valentine’s Day. The design concept for “Elcannip” is classy romantic.
The materials used to build the “Elcannip” are glass, steel and marble. Glass are used to build
the 4 sloping sides of the pyramid. Inside “Elcannip”, there are a stage at the centre of the
restaurant for musical band to play music. The dining tables are located beside the glasses wall
so there can enjoy the night views. There is also a bar where drinks are serve. Greenery is
placed in the restaurant to make it more refreshing and eye pleasing. The kitchen of “Elcannip”
is located in the floor below the restaurant. There is a lift at the corner which is the only way
for customers to reach the restaurant.
Our restaurant located on the top of the Sunway Pinnacle, the location of the restaurant
helps to improve self-presentation. This is because the location and environment of the
restaurant seem exclusive and classy which is easier to get favourable impression between the
couple. The restaurant is structured like a pyramid and the walls are all made out of glass. This
enable customer dining in our restaurant to stargaze and enjoy the night city view .This can
increase the romantic feeling and enhance interpersonal relationship between the couples or
spouses.
The psychology concept that is applied to the restaurant’s interior design is messages
that does not appear to change attitudes. For the interior colour design, we use a theme colour
of brown and dark cherry red for the interior. Dark and warm colour tend to come forward,
3. Lee Kai Yung(0318314),ChongYuXuan (0317950), YongSingYew(0318766), KongZhenChong(0319528), WelsonLum (0319514).
Course code: PSY30203
making a large space not only feel smaller, but more personal and intimate, making people feel
closer to each other that are suitable for couple. The restaurant uses rectangle shape table.
Rectangle are stable, they are familiar and trusted shape and suggest honestly, which is very
important in a relationship. Rectangle, they suggest conformity, peacefulness, solidity, security,
and equality. The chairs are made of cushion and it is red in colour. Red colour represent love,
romance, comfort, and warmth.
Other than that, the psychological concept magical thinking is also applied in the
building. The restaurant is located at the highest point in city, the customers can feel like they
are dining in the sky. Also during rainy days, raindrops is visible through the transparent glass
roof .Creating the feeling under the rain , this enhances the romantic setting of the restaurant,
as being under the rain is referred as being romantic.
Lastly, the building also increase the phenomena of stereotyping .The physical
appearance of the restaurant look exclusive and high class, so the people that dine at the
restaurant will be stereotyped as being rich. Also the worker who work there will be stereotyped
as high level chef and servant.
