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IT Infrastructure




Chapter 1
Typical Modern
        IT Infrastructure
Typical Modern IT Infrastructure


  The selection of the components required for the
setup infrastructure is based on the Need of the
business
 The typical business may have online Transaction
server or mail server
 Many times the selection of the infrastructure
components are based on Performance
 In the selection of the infrastructure components the
brand plays an important role
 The production and the corporate centers have
Connectivity
Components of IT Infrastructure


 The IT setup of any organization consists of
desktop computers and Server farms
The typical home network of any enterprise is
shown below
Large Manufacturing Corporate
         Case Study TVS Motors

  A comprehensive case study of the large
manufacturing corporate business and the
connectivity is discussed.
We have seen an overview of the components of the
infrastructure. In this we have seen that the
desktops/terminals are connected to server through
various topologies for accessing network resources
like files, databases and Internet services.
Large Manufacturing Corporate
          Case Study TVS Motors

 This case study was about the 2-wheeler
manufacturer, TVS motor company Ltd. unit. This
unit required a last mile solution to go live with it’s
my SAP R/3 ERP implementation at it’s primary
and secondary manufacturing units. We have also
had a look at the challenges faced in this project.
The need of the company was it wanted a dedicated
connection to rollout mySAP at its 2 manufacturing
units.
Large Manufacturing Corporate
          Case Study TVS Motors

  The solution was that the company chose a last
mile solution to connect its primary unit. We have
also looked at the rollout benefits in this case as the
latency is 25 milliseconds over the wireless link as
compared to 600 milliseconds for the VSAT link
that is used as a standby.
TVS Motors 450 dealers and 200 suppliers can
directly connect to its mySAP Server,The wireless
solution was reliable & provide 100% uptime
Large Manufacturing Corporate
     Case Study2 WEB and SMS-based
                    applications
Web and SMS are used for business. Companies use
the WAN which, is simple yet effective. In the case
of New Holland Tractors,the web-enabled
application enables CBU members to do forecast
and prepare plans on a monthly and annual basis.
They can also perform functions like enter
collections and orders data into the system, view the
outstanding details etc.
Large Manufacturing Corporate
     Case Study2 WEB and SMS-based
                   applications
The CBU application is protected with the help of
firewalls and user authentication. The SMS engine
is the backend infrastructure of the SMS system
includes an SMS engine. This is a Nokia modem
with a SIM card connected to an SMS server.
In the start the system was push based.
Pre-defined information was flashed to key
personnel nationwide. This included details about
the dealer outstanding etc.
Large Manufacturing Corporate
     Case Study2 WEB and SMS-based
                   applications
New Holland is planning to extend the scope of the
system. It is presently working on enabling booking
of orders through SMS.
 The web based solution for the New Holland
company is tightly integrated with the BAAN ERP
system.
 The New Holland Company spent Rs 6 Lakhs for
web-enabling itself.
 The web based application has resulted in huge
costs savings for the New Holland Company
Large Manufacturing Corporate
    Case Study2 WEB and SMS-based
                  applications
   The New Holland Company’s backend
infrastructure includes an SMS engine, which is a
Nokia modem.
   The system for the New Holland company
initially used the Push based information
   The New Holland Company’s push and pull
information occurs through an intermediate
database
   The SMS system has cut down a lot of
communication cost with even the net connectivity
coming down.
Large Manufacturing Corporate
    Case Study2 WEB and SMS-based
                  applications
Adequate security for SMS has been
provided.The business logic does not allow any
body to push or pull information unless SMS
server authenticates the user .
SMS has cut down a lot of communication
Investment in this technology is low & other
benefits are erroneous
New Holland is planning to extend the scope of
the system.It is presently working on enabling
booking of orders through SMS.
Large Manufacturing Corporate
        Case Study Bank of Baroda

Bank’s enabled Business Transformation
Roll out of Core Banking Solution(CBS)
The bank technology initiatives are clearly focus
on the customer.
•All the banks and the financial institutions in
India are in the process of web-enabling their
service in order to offer internet banking to their
customers.
Large Manufacturing Corporate
       Case Study Bank of Baroda

Towards on line banking
•This kind of an exercise has provided them with
some benefits –
• Greater reach to the customers
o Quicker time to market
o Ability to understand the customers needs.
o Ability to introduce new product
•Greater customer loyalty
•Customer are given access to various locations
Large Manufacturing Corporate
        Case Study Bank of Baroda

RBI Steps in
RBI has created a comprehensive document
which lays down number of security related
guidelines and strategies for banks to follow in
order to offer internet banking.
The guidelines broadly talk about the types of
risk associated with internet banking,the
technology and security standards,legal issues
involved,regulatory and supervisory concern
Any bank that follows internet banking has to
adhere to them as a legal necessity
Internet Banking


•Internet banking – some of the distinct features of
this document are –
• It removes the traditional barriers as it could reach
customers across different countries.
oIt has added a new dimension to different kinds of
risks traditionally associated with banking.
oIt provides a security of banking transactions.
oIt poses a strategic risk of loss of business to those
banks who do not respond to this new
technology,being the efficient and cost effective
 delivery
Security-The key concern
Authentication – the assurance of identity of the
person in a deal
Authorization – A party doing a transaction is
authorized to do so.
Privacy – The confidentiality of data and
information relating to any deal
Data Integrity – Assurance that the data and
information has not been altered.
Comprehensiveness and Indian bank


The RBI guidelines are very exhaustive& extremely
comprehensive .But are the Indian banks follow the
guidelines accordingly?
Experts at global E Secure limited ,a security
solution company say that none of Indian banks
which offer internet solutions have a IT security
policy as stipulated by the RBI.
While banks have been asked to file monthly
reports to show compliance to the guidelines ,most
of them sought time to satisfy the security policy
criteria
A Practical Approach


IDBI bank has successfully implemented a robust
Internet banking infrastructure for its customers
RBI guidelines are stringent ,but not vary difficult
To implement if one goes about in systematic
fashion The rule which stipulates that the bank must
have a client level certificate.,is somewhat difficult
and expensive to implement in a retail banking
scenario.
The guidelines also prescribes certain functions be
authorized at the board level.this provision has
potential to introduce delays in deployment.
IDBI Bank’s e-banking Infrastructure


•Some of the equipment used is –

o Hardware – Web servers, App. servers and
Database servers
o Software – System and application.
o Services – Application integration with core
banking, Scalability tests
o Security – Firewalls, Certification, Server level.
o Networking – Isolation from the main network.
Bs7799 Standard

ISO17799 and BS7799 are security policies and
standards procedures. The standard was initially
known as a British standard called BS 7799,
developed by the British Standards Institution.
Later, it became the ISO IEC 17799 standard when
it was adopted by the ISO IEC technical committee
for international use.
Such a committee is called ISO IEC JTC 1 and is
currently responsible for all information regarding
technology standards, and the BS7799 refers
specifically to Information Security
Bs7799 Standard

Management Standard formally approved during the
year 2000. This standard defines a set of
recommended information security management
practices, although it is probably better to say the
standard is a set of recommendations, as the ISO
IEC recommends that you consider each suggestion
as you try to improve your information security
program, and not view each suggestion as an
inflexible obligation to follow
Bs7799 Standard

Depending on your information security needs you
may accept or not accept the BS7799 standards. So,
if a particular recommendation helps you to address
any important security matter then accept it,
otherwise, ignore it. ISO17799 and BS7799 include
an open approach to most of the common
information issues related to electronic files, data
files and software files, and paper documents.
Information related to hand written notes, printed
materials and photographs, recordings, video
recordings and audio recordings,
Bs7799 Standard

general communications including conversations,
telephone conversations, cell phone conversations
and face to face conversations, as well as messages
such as email messages, fax messages, instant
messages, video messages, physical messages,
among many other items are considered as
definition of the term "information".
Since the information has value and is therefore an
asset, it needs to be protected just like any other
corporate asset.
Bs7799 Standard

Information should be protected just as the
infrastructure that supports this information,
including all the networks, systems, and functions
that allow an organization to manage and control its
information assets. BS7799 explains what you can
do to protect your organization's information assets.
Today, organizations are faced with a wide range of
security threats, from equipment failure to
human errors, fraud, vandalism, theft, sabotage,
flood, fire, and even terrorism in many countries,
that is way the information needs to be protected.
Bs7799 Standard

BS7799 suggests focusing your attention on three
main points to guarantee your information security,
which are integrity, confidentiality and availability.
Integrity refers to the need to protect the
completeness and accuracy of the information as
well as the methods used to process it.
Confidentially refers to the assurance that the
information can only be accessed by the people who
have the authorization to do so. And availability
refers to the guarantee that those who have been
authorized to use the information have access to it
and all associated assets when needed.
Stock Exchange

Online exchange facilities faster transactions by
providing online trading portals and brokerage
houses ease & flexibility
Experienced stock traders and investors recognize
that trading stocks with momentum is among the
fastest & most effective ways to harvest BIG piles
of cash in the stock market.
Why? Because certain stocks with momentum bring
the possibility of gaining as much as 100% on the
same trading day. Some may only rise 20% on a few
minutes, which means that you could make a cool
$200 on a $1000 investment on the same day.
Stock Exchange

The problem is that if you don't know what stocks to
look for and how to approach them while limiting
your risk, you won't even get close to making some
profits.
You don't necessarily have to trade momentum hot
stocks all the time. But you can learn how to take
advantage of them when you encounter the best
opportunities while at the same time limiting your
risk.
Stock Exchange

Online exchanges facilitate faster transactions by
providing online trading portals and brokerage
houses ease and flexibility. Here's a look at the core
infrastructure of NSE, BSE, and some trading
portals. by Soutiman Das Gupta
As promised by technology visionaries and forecast
groups over the last decade, the Internet has indeed
opened up new avenues for conducting business.
Stock exchanges worldwide now conduct a bulk of
its business online through its brokers and partners,
a major shift from the traditional method.
Stock Exchange

Online exchanges facilitate faster transactions by
providing online trading portals and brokerage
houses ease and flexibility. Here's a look at the core
infrastructure of NSE, BSE, and some trading
portals. by Soutiman Das Gupta
As promised by technology visionaries and forecast
groups over the last decade, the Internet has indeed
opened up new avenues for conducting business.
Stock exchanges worldwide now conduct a bulk of
its business online through its brokers and partners,
a major shift from the traditional method.
Stock Exchange

In developed countries, almost all exchange
transactions are conducted online. The trend has
slowly picked up in India and two of the largest
exchanges, the National Stock Exchange (NSE) and
the Bombay Stock Exchange (BSE) have been
conducting online trade successfully for sometime
now.
Stock Exchange Why late?

Indian exchanges and brokering houses have been slow to
move their transactions online. This has been mainly due to
Government regulations. There was initial delay in laying
down specifications for creating Closed User Groups
(CUGs). The issue was resolved between the DoT and the
Finance Ministry around 1998 and soon trade portals like
ICICIDirect.com, motilaloswal.com, and smartjones.com
came into being.
Connectivity was perhaps the most important technological
factor. The cost of leased lines and VSAT links has been
traditionally very high and the reliability of the links has
been low.
Stock Exchange Why late?

It also took a long time to commission the links as one had to
make an application and wait for a few weeks for the link to
be up and running. Other issues like security, and backup and
recovery procedural costs were also deterrents.
Thankfully, along with the resolution of regulatory issues,
India no longer has any pressing connectivity and bandwidth
issues. With, the entry of private players into the broadband
scenario and the government opening up the telecom sector,
these issues are almost non-existent. Security solutions and
services available in the market have matured and it doesn't
cost a pretty packet anymore to put a simple backup solution
in place.
Indian Stock Exchange

•Bangalore Stock Exchange
•Bombay Stock Exchange
•Calcutta Stock Exchange
•Delhi Stock Exchange
•Madras Stock Exchange
•National Stock Exchange of India
Indian Stock Exchange

 India's oldest and first stock exchange:
Mumbai (Bombay) Stock Exchange.
Established in 1875. More than 6,000
stocks listed.
•Total number of stock exchanges in
India: 22
•They are in: Ahmedabad, Bangalore,
Calcutta, Chennai, Delhi etc.
•There is also a National Stock Exchange
(NSE) which is located in Mumbai.
Indian Stock Exchange

•There is also an Over The Counter
Exchange of India (OTCEI) which allows
listing of small and medium sized
companies.
•The regulatory agency which oversees
the functioning of stock markets is the
Securities and Exchange Board of India
(SEBI), which is also located in Bombay.
SEBI's website location is at
http://www.sebi.com but you need a
password to access it.
Indian Stock Exchange

The NSE and BSE are among the largest exchanges in the
country. They handle very large daily trading volumes,
support large amounts of data traffic, and have a very large
nationwide network.
The trading volume figures in both the exchanges are huge.
The average daily turnover in the capital markets segment at
NSE is around Rs 2300 crore and in the derivatives
segment, around Rs 1300 crore. The average daily traffic
volume is around one million trades per day in the capital
markets segment and around 50,000 trades per day in the
derivatives segment.
Indian Stock Exchange


There are around 13,000 registered users in both
segments and an average of around 9500 users are
logged in at a time.
At BSE the average daily turnover in 2001-2002
(April-March) was Rs 1244.10 crore and the
number of average daily trades was Rs 5.17 Lakh.
Network Design


Needless to say, any online exchange needs to be
always-on, secure, redundant, and have adequate
backup and recovery processes. G.M Shenoy, VP,
NSE-IT, talks about the design philosophy of his
online exchange. "The basic design objective was
to provide fair, equal, and transparent access across
all our nationwide locations. An important aspect
was to provide connectivity to our trading members
as soon as possible."
Network Design


"The telecom sector is fairly liberal today. Back in
1993, the technology was maturing and was costly.
Leased lines cost almost ten times as much as it
does today. Satellite technology was a boon since it
allowed quicker deployment than leased lines. NSE
now has the country's largest VSAT network with
over 3000 VSATs and expects to grow to more
than 4000 VSATs soon."
Network Elements

A look at the massive trading volumes and traffic bulk is
enough proof of the critical nature of systems. It makes one
shudder to think of the expected losses in case of a ten
minute downtime when daily trade crosses Rs 3000 crore.
Network elements like storage, security, backup and
recovery processes, availability, and the different
applications must be carefully planned and commissioned.
Then one has to follow stringent RBI regulations to store at
least 7 years of transactional and financial data.
Storage For such high amounts of critical data it's natural to
deploy network-based storage like NAS or SAN. NSE is
implementing a SAN as it feels that its data volumes have
grown 'phenomenally'.
Network Elements

Security This should be a vital and integral part of
the design architecture. The hardware and software
elements should be built around a layered security
architecture. And it should be held in place with a
well-documented security policy.
All applications have been built with a conscious
approach towards security. The security policies are
tightly integrated and regularly scrutinized to leave
no room for compromise. All the applications and
OSs are hardened periodically for safety."
Network Elements

Backup and recovery
This has emerged as one of the vital aspects of
business continuity. When online exchanges were
designed a few years ago, perhaps a lot of emphasis
was not placed on this aspect, as it is today.
However it's not difficult to add business continuity
processes to an existing network.
As a backup to our VSAT network, a terrestrial-
based trading network was deployed in the middle
of 2000. We have more than 850 leased lines
connecting our nationwide locations.
Network Elements

We are the only stock exchange in the country to
have a fully-redundant business continuity site in
Chennai."
Availability Ideally online exchanges should have
'five-nines' availability. Exchanges usually prefer to
host its infrastructure in-house and not use the
services of an external data center.
NSE claims to achieve uptime greater than 99.9%.
"This is mostly due to internally formulated
procedures and continuous review of SLAs with
hardware vendors,"
Network Elements

Applications
It's difficult to deploy out-of-the-box applications at
exchanges as each has a unique architecture based
on factors like operations flow, trading volumes,
number of members, number of users, and number
of locations. The applications like trading, clearing,
risk-management, surveillance, index computation,
listing, membership, and accounts may be
developed in-house or by external software
developers.
Network Elements

The 'big two' architectures
NSE and BSE, the 'big two' exchanges believe in
updating and upgrading its technology systems to
keep delivering according to commitments and
promises made to its members, partners, and
customers.
NSE architecture - NEAT
NSE has deployed NIBIS (NSE's Internet Based
Information System) for real-time dissemination of
trading information over the Internet and NEAT a
client-server-based application to help its
operations.
Network Elements

NEAT stores all trading information in an in-
memory database at the server end to achieve
minimum response time and maximum system
availability for users. The trading server software
runs on a fault-tolerant STRATUS mainframe and
the client software runs on Windows PCs.
The telecommunications network uses the X.25
protocol and is the backbone of the automated
trading system. Each trading member trades on the
NSE with other members through a PC located in
the trading member's office.
Network Elements

The trading members on the Wholesale Debt
Market segment are linked to the central computer
at the NSE through dedicated 64 Kbps leased lines
and VSAT terminals. These leased lines are
multiplexed using dedicated 2 MB optical-fiber
links. The WDM participants connect to the trading
system through dial-up links.
The exchange uses RISC-based Unix servers from
Digital and HP for back office processing.
Applications like Oracle 7 and SQL/Oracle Forms
4.5 front ends are used for the exchange functions.
BSE Architecture - BOLT


BSE has deployed an On Line Trading system (BOLT) on
March 14, 1995. It works on a Tandem S74016 platform
running on 16 CPUs. The Tandem Himalaya S74016
machines act as the backend to more than 8000 Trader
Workstations networked on Ethernet, VSAT and Managed
Leased Data Network (MLDN). The systems claim to handle
up to two million trades a day.
BOLT has a two-tier architecture. The trader workstations
are connected directly to the backend server which acts as a
communication server and a Central Trading Engine (CTE).
Other services like information dissemination, index
computation, and position monitoring are also provided by
the system.
BSE Architecture - BOLT


A transaction monitoring facility in the Tandem architecture
helps keep data integrity through non-stop SQL.
With the help of MTNL, BSE has setup a MLDN Network
comprising 300 2 Mbps lines and 1500 64 Kbps lines which
connect all regional stock exchanges and offices in Mumbai.
Access to market related information through the trader
workstations is essential for the market participants to act on
real-time basis and take instantaneous decisions. BOLT has
been interfaced with various information vendors like
Bloomberg, Bridge, and Reuters. Market information is fed
to news agencies in real time. The exchange plans to enhance
the capabilities further to have an integrated two-way
information flow.
Online Trading Portals



Online trading is the investment activity that takes
place over the Internet without the physical
inclusion of the broker. An end user (investor) has to
register with an online trading portal like
ICICdirect.com, motilaloswal.com, smartjones.com,
and sharekhan.com. The investor thus gets into an
agreement with the firm to trade in different
securities according to the terms and conditions
listed down on the agreement.
Online Trading Portals



Since the servers of the online trading portal are
connected all the time to the stock exchanges and
designated banks, order processing is done in real
time. Investors can also get updates on the trading
and check the status of their orders either through e-
mail or through the interface.
Portal design
Harish Malhotra, Chief Technology Officer, Motilal
Oswal Securities Limited, says "the portal should be
simple to navigate, full of useful and relevant
information which is available with the lowest
number of clicks, and should be personalized."
Online Trading Portals



However a very important aspect is that the systems
should be able to interface directly with that of the
online exchanges without incompatibility issues.
ICICIdirect.com uses 128-bit encryption enabled
Secure Socket Layer (SSL) to ensure that the
information transmitted across the Internet is safe
and cannot be accessed by a third party.
Users are usually given options to link their bank
accounts, Demat accounts, and brokerage accounts
into a single interface. There is also a single window
for all exchanges and a single screen for the
complete order routing mechanism.
Online Trading Portals



The hardware used comprises Web and application
servers, switches, routers, firewalls and security
devices, and specialized appliances.
Motilaloswal.com uses Compaq servers for
applications and database, Cisco routers, and
Checkpoint firewalls. The systems have been
customized by its in-house team. The trading
applications are outsourced. "We also have offline
storage which is backed up periodically at separate
locations," says Harish.
Online Trading Portals



Portal success
The success of a trade portal will definitely depend
on its bouquet of services for an end-user. Most
portals charge a small registration fee and brokerage
based on various conditions. However it's important
for the organization to keep focused on customer-
centric services and delivery models to actually
enjoy the most attention.
Contact Centers Building a Call
                             Center (Case Study)
   National Stock Exchange System Architecture                                           Insat3b

     MLDN Modem
                           MTNL
                                   NSE NET
                                                                                              VSAT
 Trader Workstation


                                                              VSAT Network
                                 Router                                      Trader Workstation
Disaster back up                                               NMS
                                                                                   Internet
                                   X.25 Network
                   Help Desk

                                                                                 Firewall

                                                                                            LAN


Data center operator   Clearing system            Trading System   Surveillance System
Building a call center
          (Case study)

Manjushree Infotech wanted to enter the IT Enabled Services
space and decided to set up a call center in Kolkata. Although
inexperienced in the call center business, the company
decided upon the appropriate technology and solution
platform after evaluation. by Soutiman Das Gupta
Manjushree Infotech decided to enter the IT Enabled Services
(ITES) space because it felt that this area had a lot of business
potential. It received a mandate from the Health Management
Organization (HMO) in USA to support its call center in
Tampa, Florida. And in order to support the operations of this
facility, Manjushree Infotech decided to set up a call center in
Kolkata with the required infrastructure.
Building a call center
         (Case study)

THE SOLUTION PLAN
The plan was to build a small setup comprising 25
seats which could scale up when business picked up
and new clients were acquired. The company had to
keep a number of aspects in mind in order to plan the
setup.
"We had to look for a technology platform and a call
center solution that would be quick to deploy
keeping in mind our customer's need, address our
expansion plans, and support a future need for
convergence," said Sam Swaminathan, CEO,
Building a call center
         (Case study)

The solution had to be scalable enough to support the
company's expansion plans. It had to be built on an
integrated single infrastructure in order to exploit the
convergence in data, voice, and video. It was
compulsory for the WAN to have QoS features since
voice would be the primary medium of
communication. And the solution had to support
multimedia applications and use the benefits of
convergence to deliver multiple modes of interaction
with customers
Building a call center
         (Case study)

It was also important to build the converged, multi-
service infrastructure based on IP. The availability of
a wide variety of applications on IP for voice, data
and video were highlighted as key drivers for the
adoption of technology. And this infrastructure had
to interoperate seamlessly with legacy PBX, based
on TDM voice in the US.
"Since we had no prior experience with call centers
and there were various solutions available in the
market to address our needs, we decided to adopt an
extensive evaluation process.
Building a call center
          (Case study)

All vendors presented their suggested technology direction
for voice and video to our decision-makers and teams of
technical consultants belonging to our customer in the US,"
said Amit Choudhury, Principal Consultant, Manjushree
Infotech.
The company conducted discussions with various vendors
like Lucent, Nortel, and Cisco for architectural designs and
directions for the call center technology.
"We chose Cisco because it had the requisite experience and
expertise in setting up call centers. Cisco also promised to
stay focused on customer satisfaction and offered an end-to-
end solution," said Swaminathan.
Building a call center
          (Case study)

IMPLEMENTATION
The implementation process began with the setup of a WAN,
which connected Kolkata to the Tampa Florida-based call
center. A 512K leased line link was set up via satellite. The
link connected to the LAN at the Manjushree call center in
Kolkata. This allowed the call center agents to communicate
with HMO's US customers.
The company deployed Cisco's IP Voice Gateway and LAN
gear, like the Cisco 3600 series routers and the Cisco 4000
series switch. The IP Voice Gateway was linked with the
legacy PBX in the US and supported TDM voice call
termination in the US. It also allowed the conversion of calls
to IP for transporting to India.
Building a call center
         (Case study)

The company then deployed Cisco IPCC (IP Contact
Center) and Cisco IP Telephony solutions at the call
center LAN at Kolkata.
Cisco's IPCC & IP Telephony solution comprised:
•Cisco Intelligent Contact Management (ICM)
•Cisco IP IVR (Interactive Voice Response)
•Cisco Computer Telephony Integration (CTI)
Desktop
•Cisco Collaboration Server
•Cisco Call Manager
•Cisco IP Phones
Building a call center
          (Case study)

There were a few delivery issues with the equipment which
were solved quickly. The Call Manager software needed to be
tuned a bit and router software versions had to be upgraded",
said Choudhury.
The functions
The solutions helped to combine software Automated Call
Distribution (ACD) functionality with IP telephony in a
unified environment. The call center can also extend its
current infrastructure to connect other geographically distant
contact centers it may open in future.
Building a call center
          (Case study)

The ICM software provides ACD functionality including
monitoring and control of agent state, routing and queuing of
contacts, CTI capabilities, real-time data for agents and
supervisors, and historical reporting. The IVR unit performs
self-service functions and call treatment messages to queued
callers.
The CTI Desktop delivers a set of customer-specific
information collected from the Internet, carrier networks,
IVRs, databases, and other applications to the desktop of the
call center agents. The agent can view the data and get pop-up
screens which provide more information.
Building a call center
          (Case study)

The Cisco Collaboration Server provides customers multiple
communication choices like e-mail and Web-based chat. And
the Cisco Call Manager software provides traditional PBX
telephony features and functions like basic call processing,
signaling, and connection services to a packet telephony
device like an IP phone.
A VoIP gateway was deployed at the Tampa Florida call
center.
FRUITS OF LABOR
The call center began operations on January 04, 2000 and
now handles around 1,600 incoming calls a day. Each call
consumes around 11.2 Kbps bandwidth.
Building a call center
          (Case study)

The company is able to integrate PSTN and Web-based
communication channels through Web collaboration and e-
mail response management capabilities. Since the solution is
on IP, the architecture is open, and able to support
interoperability with other vendor devices and applications.
The solution also provides multiple reporting capabilities with
various views of resource utilization. It enables the company
to track expenses and agent productivity and provides
dynamic reporting to end-customers.
IN FUTURE
The company plans to increase the number of seats to 100 and
perhaps more when new customers are acquired. It also plans
to upgrade its WAN link to 2 Mbps.
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IT Infrastructure

  • 1. IT Infrastructure Chapter 1 Typical Modern IT Infrastructure
  • 2. Typical Modern IT Infrastructure The selection of the components required for the setup infrastructure is based on the Need of the business The typical business may have online Transaction server or mail server Many times the selection of the infrastructure components are based on Performance In the selection of the infrastructure components the brand plays an important role The production and the corporate centers have Connectivity
  • 3. Components of IT Infrastructure The IT setup of any organization consists of desktop computers and Server farms The typical home network of any enterprise is shown below
  • 4. Large Manufacturing Corporate Case Study TVS Motors A comprehensive case study of the large manufacturing corporate business and the connectivity is discussed. We have seen an overview of the components of the infrastructure. In this we have seen that the desktops/terminals are connected to server through various topologies for accessing network resources like files, databases and Internet services.
  • 5. Large Manufacturing Corporate Case Study TVS Motors This case study was about the 2-wheeler manufacturer, TVS motor company Ltd. unit. This unit required a last mile solution to go live with it’s my SAP R/3 ERP implementation at it’s primary and secondary manufacturing units. We have also had a look at the challenges faced in this project. The need of the company was it wanted a dedicated connection to rollout mySAP at its 2 manufacturing units.
  • 6. Large Manufacturing Corporate Case Study TVS Motors The solution was that the company chose a last mile solution to connect its primary unit. We have also looked at the rollout benefits in this case as the latency is 25 milliseconds over the wireless link as compared to 600 milliseconds for the VSAT link that is used as a standby. TVS Motors 450 dealers and 200 suppliers can directly connect to its mySAP Server,The wireless solution was reliable & provide 100% uptime
  • 7. Large Manufacturing Corporate Case Study2 WEB and SMS-based applications Web and SMS are used for business. Companies use the WAN which, is simple yet effective. In the case of New Holland Tractors,the web-enabled application enables CBU members to do forecast and prepare plans on a monthly and annual basis. They can also perform functions like enter collections and orders data into the system, view the outstanding details etc.
  • 8. Large Manufacturing Corporate Case Study2 WEB and SMS-based applications The CBU application is protected with the help of firewalls and user authentication. The SMS engine is the backend infrastructure of the SMS system includes an SMS engine. This is a Nokia modem with a SIM card connected to an SMS server. In the start the system was push based. Pre-defined information was flashed to key personnel nationwide. This included details about the dealer outstanding etc.
  • 9. Large Manufacturing Corporate Case Study2 WEB and SMS-based applications New Holland is planning to extend the scope of the system. It is presently working on enabling booking of orders through SMS. The web based solution for the New Holland company is tightly integrated with the BAAN ERP system. The New Holland Company spent Rs 6 Lakhs for web-enabling itself. The web based application has resulted in huge costs savings for the New Holland Company
  • 10. Large Manufacturing Corporate Case Study2 WEB and SMS-based applications The New Holland Company’s backend infrastructure includes an SMS engine, which is a Nokia modem. The system for the New Holland company initially used the Push based information The New Holland Company’s push and pull information occurs through an intermediate database The SMS system has cut down a lot of communication cost with even the net connectivity coming down.
  • 11. Large Manufacturing Corporate Case Study2 WEB and SMS-based applications Adequate security for SMS has been provided.The business logic does not allow any body to push or pull information unless SMS server authenticates the user . SMS has cut down a lot of communication Investment in this technology is low & other benefits are erroneous New Holland is planning to extend the scope of the system.It is presently working on enabling booking of orders through SMS.
  • 12. Large Manufacturing Corporate Case Study Bank of Baroda Bank’s enabled Business Transformation Roll out of Core Banking Solution(CBS) The bank technology initiatives are clearly focus on the customer. •All the banks and the financial institutions in India are in the process of web-enabling their service in order to offer internet banking to their customers.
  • 13. Large Manufacturing Corporate Case Study Bank of Baroda Towards on line banking •This kind of an exercise has provided them with some benefits – • Greater reach to the customers o Quicker time to market o Ability to understand the customers needs. o Ability to introduce new product •Greater customer loyalty •Customer are given access to various locations
  • 14. Large Manufacturing Corporate Case Study Bank of Baroda RBI Steps in RBI has created a comprehensive document which lays down number of security related guidelines and strategies for banks to follow in order to offer internet banking. The guidelines broadly talk about the types of risk associated with internet banking,the technology and security standards,legal issues involved,regulatory and supervisory concern Any bank that follows internet banking has to adhere to them as a legal necessity
  • 15. Internet Banking •Internet banking – some of the distinct features of this document are – • It removes the traditional barriers as it could reach customers across different countries. oIt has added a new dimension to different kinds of risks traditionally associated with banking. oIt provides a security of banking transactions. oIt poses a strategic risk of loss of business to those banks who do not respond to this new technology,being the efficient and cost effective delivery
  • 16. Security-The key concern Authentication – the assurance of identity of the person in a deal Authorization – A party doing a transaction is authorized to do so. Privacy – The confidentiality of data and information relating to any deal Data Integrity – Assurance that the data and information has not been altered.
  • 17. Comprehensiveness and Indian bank The RBI guidelines are very exhaustive& extremely comprehensive .But are the Indian banks follow the guidelines accordingly? Experts at global E Secure limited ,a security solution company say that none of Indian banks which offer internet solutions have a IT security policy as stipulated by the RBI. While banks have been asked to file monthly reports to show compliance to the guidelines ,most of them sought time to satisfy the security policy criteria
  • 18. A Practical Approach IDBI bank has successfully implemented a robust Internet banking infrastructure for its customers RBI guidelines are stringent ,but not vary difficult To implement if one goes about in systematic fashion The rule which stipulates that the bank must have a client level certificate.,is somewhat difficult and expensive to implement in a retail banking scenario. The guidelines also prescribes certain functions be authorized at the board level.this provision has potential to introduce delays in deployment.
  • 19. IDBI Bank’s e-banking Infrastructure •Some of the equipment used is – o Hardware – Web servers, App. servers and Database servers o Software – System and application. o Services – Application integration with core banking, Scalability tests o Security – Firewalls, Certification, Server level. o Networking – Isolation from the main network.
  • 20. Bs7799 Standard ISO17799 and BS7799 are security policies and standards procedures. The standard was initially known as a British standard called BS 7799, developed by the British Standards Institution. Later, it became the ISO IEC 17799 standard when it was adopted by the ISO IEC technical committee for international use. Such a committee is called ISO IEC JTC 1 and is currently responsible for all information regarding technology standards, and the BS7799 refers specifically to Information Security
  • 21. Bs7799 Standard Management Standard formally approved during the year 2000. This standard defines a set of recommended information security management practices, although it is probably better to say the standard is a set of recommendations, as the ISO IEC recommends that you consider each suggestion as you try to improve your information security program, and not view each suggestion as an inflexible obligation to follow
  • 22. Bs7799 Standard Depending on your information security needs you may accept or not accept the BS7799 standards. So, if a particular recommendation helps you to address any important security matter then accept it, otherwise, ignore it. ISO17799 and BS7799 include an open approach to most of the common information issues related to electronic files, data files and software files, and paper documents. Information related to hand written notes, printed materials and photographs, recordings, video recordings and audio recordings,
  • 23. Bs7799 Standard general communications including conversations, telephone conversations, cell phone conversations and face to face conversations, as well as messages such as email messages, fax messages, instant messages, video messages, physical messages, among many other items are considered as definition of the term "information". Since the information has value and is therefore an asset, it needs to be protected just like any other corporate asset.
  • 24. Bs7799 Standard Information should be protected just as the infrastructure that supports this information, including all the networks, systems, and functions that allow an organization to manage and control its information assets. BS7799 explains what you can do to protect your organization's information assets. Today, organizations are faced with a wide range of security threats, from equipment failure to human errors, fraud, vandalism, theft, sabotage, flood, fire, and even terrorism in many countries, that is way the information needs to be protected.
  • 25. Bs7799 Standard BS7799 suggests focusing your attention on three main points to guarantee your information security, which are integrity, confidentiality and availability. Integrity refers to the need to protect the completeness and accuracy of the information as well as the methods used to process it. Confidentially refers to the assurance that the information can only be accessed by the people who have the authorization to do so. And availability refers to the guarantee that those who have been authorized to use the information have access to it and all associated assets when needed.
  • 26. Stock Exchange Online exchange facilities faster transactions by providing online trading portals and brokerage houses ease & flexibility Experienced stock traders and investors recognize that trading stocks with momentum is among the fastest & most effective ways to harvest BIG piles of cash in the stock market. Why? Because certain stocks with momentum bring the possibility of gaining as much as 100% on the same trading day. Some may only rise 20% on a few minutes, which means that you could make a cool $200 on a $1000 investment on the same day.
  • 27. Stock Exchange The problem is that if you don't know what stocks to look for and how to approach them while limiting your risk, you won't even get close to making some profits. You don't necessarily have to trade momentum hot stocks all the time. But you can learn how to take advantage of them when you encounter the best opportunities while at the same time limiting your risk.
  • 28. Stock Exchange Online exchanges facilitate faster transactions by providing online trading portals and brokerage houses ease and flexibility. Here's a look at the core infrastructure of NSE, BSE, and some trading portals. by Soutiman Das Gupta As promised by technology visionaries and forecast groups over the last decade, the Internet has indeed opened up new avenues for conducting business. Stock exchanges worldwide now conduct a bulk of its business online through its brokers and partners, a major shift from the traditional method.
  • 29. Stock Exchange Online exchanges facilitate faster transactions by providing online trading portals and brokerage houses ease and flexibility. Here's a look at the core infrastructure of NSE, BSE, and some trading portals. by Soutiman Das Gupta As promised by technology visionaries and forecast groups over the last decade, the Internet has indeed opened up new avenues for conducting business. Stock exchanges worldwide now conduct a bulk of its business online through its brokers and partners, a major shift from the traditional method.
  • 30. Stock Exchange In developed countries, almost all exchange transactions are conducted online. The trend has slowly picked up in India and two of the largest exchanges, the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) have been conducting online trade successfully for sometime now.
  • 31. Stock Exchange Why late? Indian exchanges and brokering houses have been slow to move their transactions online. This has been mainly due to Government regulations. There was initial delay in laying down specifications for creating Closed User Groups (CUGs). The issue was resolved between the DoT and the Finance Ministry around 1998 and soon trade portals like ICICIDirect.com, motilaloswal.com, and smartjones.com came into being. Connectivity was perhaps the most important technological factor. The cost of leased lines and VSAT links has been traditionally very high and the reliability of the links has been low.
  • 32. Stock Exchange Why late? It also took a long time to commission the links as one had to make an application and wait for a few weeks for the link to be up and running. Other issues like security, and backup and recovery procedural costs were also deterrents. Thankfully, along with the resolution of regulatory issues, India no longer has any pressing connectivity and bandwidth issues. With, the entry of private players into the broadband scenario and the government opening up the telecom sector, these issues are almost non-existent. Security solutions and services available in the market have matured and it doesn't cost a pretty packet anymore to put a simple backup solution in place.
  • 33. Indian Stock Exchange •Bangalore Stock Exchange •Bombay Stock Exchange •Calcutta Stock Exchange •Delhi Stock Exchange •Madras Stock Exchange •National Stock Exchange of India
  • 34. Indian Stock Exchange India's oldest and first stock exchange: Mumbai (Bombay) Stock Exchange. Established in 1875. More than 6,000 stocks listed. •Total number of stock exchanges in India: 22 •They are in: Ahmedabad, Bangalore, Calcutta, Chennai, Delhi etc. •There is also a National Stock Exchange (NSE) which is located in Mumbai.
  • 35. Indian Stock Exchange •There is also an Over The Counter Exchange of India (OTCEI) which allows listing of small and medium sized companies. •The regulatory agency which oversees the functioning of stock markets is the Securities and Exchange Board of India (SEBI), which is also located in Bombay. SEBI's website location is at http://www.sebi.com but you need a password to access it.
  • 36. Indian Stock Exchange The NSE and BSE are among the largest exchanges in the country. They handle very large daily trading volumes, support large amounts of data traffic, and have a very large nationwide network. The trading volume figures in both the exchanges are huge. The average daily turnover in the capital markets segment at NSE is around Rs 2300 crore and in the derivatives segment, around Rs 1300 crore. The average daily traffic volume is around one million trades per day in the capital markets segment and around 50,000 trades per day in the derivatives segment.
  • 37. Indian Stock Exchange There are around 13,000 registered users in both segments and an average of around 9500 users are logged in at a time. At BSE the average daily turnover in 2001-2002 (April-March) was Rs 1244.10 crore and the number of average daily trades was Rs 5.17 Lakh.
  • 38. Network Design Needless to say, any online exchange needs to be always-on, secure, redundant, and have adequate backup and recovery processes. G.M Shenoy, VP, NSE-IT, talks about the design philosophy of his online exchange. "The basic design objective was to provide fair, equal, and transparent access across all our nationwide locations. An important aspect was to provide connectivity to our trading members as soon as possible."
  • 39. Network Design "The telecom sector is fairly liberal today. Back in 1993, the technology was maturing and was costly. Leased lines cost almost ten times as much as it does today. Satellite technology was a boon since it allowed quicker deployment than leased lines. NSE now has the country's largest VSAT network with over 3000 VSATs and expects to grow to more than 4000 VSATs soon."
  • 40. Network Elements A look at the massive trading volumes and traffic bulk is enough proof of the critical nature of systems. It makes one shudder to think of the expected losses in case of a ten minute downtime when daily trade crosses Rs 3000 crore. Network elements like storage, security, backup and recovery processes, availability, and the different applications must be carefully planned and commissioned. Then one has to follow stringent RBI regulations to store at least 7 years of transactional and financial data. Storage For such high amounts of critical data it's natural to deploy network-based storage like NAS or SAN. NSE is implementing a SAN as it feels that its data volumes have grown 'phenomenally'.
  • 41. Network Elements Security This should be a vital and integral part of the design architecture. The hardware and software elements should be built around a layered security architecture. And it should be held in place with a well-documented security policy. All applications have been built with a conscious approach towards security. The security policies are tightly integrated and regularly scrutinized to leave no room for compromise. All the applications and OSs are hardened periodically for safety."
  • 42. Network Elements Backup and recovery This has emerged as one of the vital aspects of business continuity. When online exchanges were designed a few years ago, perhaps a lot of emphasis was not placed on this aspect, as it is today. However it's not difficult to add business continuity processes to an existing network. As a backup to our VSAT network, a terrestrial- based trading network was deployed in the middle of 2000. We have more than 850 leased lines connecting our nationwide locations.
  • 43. Network Elements We are the only stock exchange in the country to have a fully-redundant business continuity site in Chennai." Availability Ideally online exchanges should have 'five-nines' availability. Exchanges usually prefer to host its infrastructure in-house and not use the services of an external data center. NSE claims to achieve uptime greater than 99.9%. "This is mostly due to internally formulated procedures and continuous review of SLAs with hardware vendors,"
  • 44. Network Elements Applications It's difficult to deploy out-of-the-box applications at exchanges as each has a unique architecture based on factors like operations flow, trading volumes, number of members, number of users, and number of locations. The applications like trading, clearing, risk-management, surveillance, index computation, listing, membership, and accounts may be developed in-house or by external software developers.
  • 45. Network Elements The 'big two' architectures NSE and BSE, the 'big two' exchanges believe in updating and upgrading its technology systems to keep delivering according to commitments and promises made to its members, partners, and customers. NSE architecture - NEAT NSE has deployed NIBIS (NSE's Internet Based Information System) for real-time dissemination of trading information over the Internet and NEAT a client-server-based application to help its operations.
  • 46. Network Elements NEAT stores all trading information in an in- memory database at the server end to achieve minimum response time and maximum system availability for users. The trading server software runs on a fault-tolerant STRATUS mainframe and the client software runs on Windows PCs. The telecommunications network uses the X.25 protocol and is the backbone of the automated trading system. Each trading member trades on the NSE with other members through a PC located in the trading member's office.
  • 47. Network Elements The trading members on the Wholesale Debt Market segment are linked to the central computer at the NSE through dedicated 64 Kbps leased lines and VSAT terminals. These leased lines are multiplexed using dedicated 2 MB optical-fiber links. The WDM participants connect to the trading system through dial-up links. The exchange uses RISC-based Unix servers from Digital and HP for back office processing. Applications like Oracle 7 and SQL/Oracle Forms 4.5 front ends are used for the exchange functions.
  • 48. BSE Architecture - BOLT BSE has deployed an On Line Trading system (BOLT) on March 14, 1995. It works on a Tandem S74016 platform running on 16 CPUs. The Tandem Himalaya S74016 machines act as the backend to more than 8000 Trader Workstations networked on Ethernet, VSAT and Managed Leased Data Network (MLDN). The systems claim to handle up to two million trades a day. BOLT has a two-tier architecture. The trader workstations are connected directly to the backend server which acts as a communication server and a Central Trading Engine (CTE). Other services like information dissemination, index computation, and position monitoring are also provided by the system.
  • 49. BSE Architecture - BOLT A transaction monitoring facility in the Tandem architecture helps keep data integrity through non-stop SQL. With the help of MTNL, BSE has setup a MLDN Network comprising 300 2 Mbps lines and 1500 64 Kbps lines which connect all regional stock exchanges and offices in Mumbai. Access to market related information through the trader workstations is essential for the market participants to act on real-time basis and take instantaneous decisions. BOLT has been interfaced with various information vendors like Bloomberg, Bridge, and Reuters. Market information is fed to news agencies in real time. The exchange plans to enhance the capabilities further to have an integrated two-way information flow.
  • 50. Online Trading Portals Online trading is the investment activity that takes place over the Internet without the physical inclusion of the broker. An end user (investor) has to register with an online trading portal like ICICdirect.com, motilaloswal.com, smartjones.com, and sharekhan.com. The investor thus gets into an agreement with the firm to trade in different securities according to the terms and conditions listed down on the agreement.
  • 51. Online Trading Portals Since the servers of the online trading portal are connected all the time to the stock exchanges and designated banks, order processing is done in real time. Investors can also get updates on the trading and check the status of their orders either through e- mail or through the interface. Portal design Harish Malhotra, Chief Technology Officer, Motilal Oswal Securities Limited, says "the portal should be simple to navigate, full of useful and relevant information which is available with the lowest number of clicks, and should be personalized."
  • 52. Online Trading Portals However a very important aspect is that the systems should be able to interface directly with that of the online exchanges without incompatibility issues. ICICIdirect.com uses 128-bit encryption enabled Secure Socket Layer (SSL) to ensure that the information transmitted across the Internet is safe and cannot be accessed by a third party. Users are usually given options to link their bank accounts, Demat accounts, and brokerage accounts into a single interface. There is also a single window for all exchanges and a single screen for the complete order routing mechanism.
  • 53. Online Trading Portals The hardware used comprises Web and application servers, switches, routers, firewalls and security devices, and specialized appliances. Motilaloswal.com uses Compaq servers for applications and database, Cisco routers, and Checkpoint firewalls. The systems have been customized by its in-house team. The trading applications are outsourced. "We also have offline storage which is backed up periodically at separate locations," says Harish.
  • 54. Online Trading Portals Portal success The success of a trade portal will definitely depend on its bouquet of services for an end-user. Most portals charge a small registration fee and brokerage based on various conditions. However it's important for the organization to keep focused on customer- centric services and delivery models to actually enjoy the most attention.
  • 55. Contact Centers Building a Call Center (Case Study) National Stock Exchange System Architecture Insat3b MLDN Modem MTNL NSE NET VSAT Trader Workstation VSAT Network Router Trader Workstation Disaster back up NMS Internet X.25 Network Help Desk Firewall LAN Data center operator Clearing system Trading System Surveillance System
  • 56. Building a call center (Case study) Manjushree Infotech wanted to enter the IT Enabled Services space and decided to set up a call center in Kolkata. Although inexperienced in the call center business, the company decided upon the appropriate technology and solution platform after evaluation. by Soutiman Das Gupta Manjushree Infotech decided to enter the IT Enabled Services (ITES) space because it felt that this area had a lot of business potential. It received a mandate from the Health Management Organization (HMO) in USA to support its call center in Tampa, Florida. And in order to support the operations of this facility, Manjushree Infotech decided to set up a call center in Kolkata with the required infrastructure.
  • 57. Building a call center (Case study) THE SOLUTION PLAN The plan was to build a small setup comprising 25 seats which could scale up when business picked up and new clients were acquired. The company had to keep a number of aspects in mind in order to plan the setup. "We had to look for a technology platform and a call center solution that would be quick to deploy keeping in mind our customer's need, address our expansion plans, and support a future need for convergence," said Sam Swaminathan, CEO,
  • 58. Building a call center (Case study) The solution had to be scalable enough to support the company's expansion plans. It had to be built on an integrated single infrastructure in order to exploit the convergence in data, voice, and video. It was compulsory for the WAN to have QoS features since voice would be the primary medium of communication. And the solution had to support multimedia applications and use the benefits of convergence to deliver multiple modes of interaction with customers
  • 59. Building a call center (Case study) It was also important to build the converged, multi- service infrastructure based on IP. The availability of a wide variety of applications on IP for voice, data and video were highlighted as key drivers for the adoption of technology. And this infrastructure had to interoperate seamlessly with legacy PBX, based on TDM voice in the US. "Since we had no prior experience with call centers and there were various solutions available in the market to address our needs, we decided to adopt an extensive evaluation process.
  • 60. Building a call center (Case study) All vendors presented their suggested technology direction for voice and video to our decision-makers and teams of technical consultants belonging to our customer in the US," said Amit Choudhury, Principal Consultant, Manjushree Infotech. The company conducted discussions with various vendors like Lucent, Nortel, and Cisco for architectural designs and directions for the call center technology. "We chose Cisco because it had the requisite experience and expertise in setting up call centers. Cisco also promised to stay focused on customer satisfaction and offered an end-to- end solution," said Swaminathan.
  • 61. Building a call center (Case study) IMPLEMENTATION The implementation process began with the setup of a WAN, which connected Kolkata to the Tampa Florida-based call center. A 512K leased line link was set up via satellite. The link connected to the LAN at the Manjushree call center in Kolkata. This allowed the call center agents to communicate with HMO's US customers. The company deployed Cisco's IP Voice Gateway and LAN gear, like the Cisco 3600 series routers and the Cisco 4000 series switch. The IP Voice Gateway was linked with the legacy PBX in the US and supported TDM voice call termination in the US. It also allowed the conversion of calls to IP for transporting to India.
  • 62. Building a call center (Case study) The company then deployed Cisco IPCC (IP Contact Center) and Cisco IP Telephony solutions at the call center LAN at Kolkata. Cisco's IPCC & IP Telephony solution comprised: •Cisco Intelligent Contact Management (ICM) •Cisco IP IVR (Interactive Voice Response) •Cisco Computer Telephony Integration (CTI) Desktop •Cisco Collaboration Server •Cisco Call Manager •Cisco IP Phones
  • 63. Building a call center (Case study) There were a few delivery issues with the equipment which were solved quickly. The Call Manager software needed to be tuned a bit and router software versions had to be upgraded", said Choudhury. The functions The solutions helped to combine software Automated Call Distribution (ACD) functionality with IP telephony in a unified environment. The call center can also extend its current infrastructure to connect other geographically distant contact centers it may open in future.
  • 64. Building a call center (Case study) The ICM software provides ACD functionality including monitoring and control of agent state, routing and queuing of contacts, CTI capabilities, real-time data for agents and supervisors, and historical reporting. The IVR unit performs self-service functions and call treatment messages to queued callers. The CTI Desktop delivers a set of customer-specific information collected from the Internet, carrier networks, IVRs, databases, and other applications to the desktop of the call center agents. The agent can view the data and get pop-up screens which provide more information.
  • 65. Building a call center (Case study) The Cisco Collaboration Server provides customers multiple communication choices like e-mail and Web-based chat. And the Cisco Call Manager software provides traditional PBX telephony features and functions like basic call processing, signaling, and connection services to a packet telephony device like an IP phone. A VoIP gateway was deployed at the Tampa Florida call center. FRUITS OF LABOR The call center began operations on January 04, 2000 and now handles around 1,600 incoming calls a day. Each call consumes around 11.2 Kbps bandwidth.
  • 66. Building a call center (Case study) The company is able to integrate PSTN and Web-based communication channels through Web collaboration and e- mail response management capabilities. Since the solution is on IP, the architecture is open, and able to support interoperability with other vendor devices and applications. The solution also provides multiple reporting capabilities with various views of resource utilization. It enables the company to track expenses and agent productivity and provides dynamic reporting to end-customers. IN FUTURE The company plans to increase the number of seats to 100 and perhaps more when new customers are acquired. It also plans to upgrade its WAN link to 2 Mbps.
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