1. Web Design Techniques Based On How Visitors Behave On The
Internet
Groceries aren't designed in random. If you care to read about the scientific, psychological details of
how groceries are designed in such a way as to encourage consumers to spend more, you'll realize
that a lot of things in the modern world aren't as random as they seem to be. Everything is made out
for a reason. Even websites.
Thing is website visitors exhibit a lot of similar behaviors and professional web designers use that to
their advantage when designing a website. Here are some tips:
1. Exhibit credibility and quality
Content is king.
As a web designer, you can't stress that enough. Fact is visitors are more than willing to compromise
with multiple adverts and banners and sub-standard web design if the content on the website is
exactly what they're looking for. You can have an average-looking website with great content or a
professional-looking website with useless content, who'd get more traffic? The first one without a
doubt.
2. Everyone is a speed reader on the internet
It's amazing how speed readers can burn through a book at a fraction of the time it takes for the
normal person to read the same book halfway.
But on the internet, everyone is a speed reader.
In fact website visitors don't read at all. They scan. So make sure you format your sentences in a way
that anchors and fixed points guide them into scanning the rest of the page where they might stumble
on the content they're looking for.
3. The internet is a place for instant gratification
The consensus is that internet users don't like to wait. They don't like waiting for the page to load, or
to wait to find the content they're looking for. If they look at your website for more than 10 seconds
without finding a reason to stay, they'll leave. Period.
Take this lesson to heart as a web designer. Make navigation as easy as pie and the content easy to
scan for information. If you can do this, you'll get better traffic and longer viewing hours on your
website.
4. Visitors like to be in control
People like to be in control when they are on the internet. They want to be in control of their web
browser. This is why it is a general consensus why pop ups and adverts are annoying, and not being
able to click "Back" to go back a page leaves a bad taste in the mouth.
So as a rule, never open a new page in a new window unless it is an external link that directs the
visitor to another website.
Follow these tips and you'll be enjoying the benefits of a successful website in no time.
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