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9 Ayesha Graves - Can you go viral on your intranet? - Intranet Now

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9 Ayesha Graves - Can you go viral on your intranet? - Intranet Now

  1. 1. Can you go viral on your intranet? Ayesha Graves Intranet manager, ‘myfsb’ @ayemorg
  2. 2. Key ingredients: 1. Content 2. Timing 3. Opportunity 4. Luck! ...sort of! Ayesha Graves - Intranet Manager, FSB @ayemorg
  3. 3. Meet Norris • Or #Norris • How it started • Forum – ‘my market’ • Fame! Ayesha Graves - Intranet Manager, FSB @ayemorg
  4. 4. Norris takes off • Wrote a blog – • Created a ‘treasure hunt’ for Norris - Ayesha Graves - Intranet Manager, FSB @ayemorg
  5. 5. Norris takes off • Used Norris to launch our Christmas activity... Ayesha Graves - Intranet Manager, FSB @ayemorg
  6. 6. Norris takes off • ...including an advent calendar • But it wasn’t all fun and games – rather a mixture of: – social – business / staff info – intranet info Ayesha Graves - Intranet Manager, FSB @ayemorg
  7. 7. Norris takes off Ayesha Graves - Intranet Manager, FSB @ayemorg Fab idea. Off to stalk #Norris now!! ...the advent calendar was extremely popular, with hundreds of hits in those 24 days before Christmas.
  8. 8. What was the impact? • Encouraged people to interact – safe topic • Helped to show different functions and areas • Helped people to engage with the new intranet... Ayesha Graves - Intranet Manager, FSB @ayemorg “If only Norris knew he is the star of myfsb”
  9. 9. What was the impact? ... and discover some of its key functions – Discussion forums – Document comments – Liking content – #tagging Ayesha Graves - Intranet Manager, FSB @ayemorg “...as a new member of staff, found advent calendar very helpful in familiarising myself with the intranet...”
  10. 10. What happened next? • Did Norris find a new home? – Yes • Does anyone use ‘mymarket’? – No • myfsb shown consistent growth since launch – from 75% to 95% today Ayesha Graves - Intranet Manager, FSB @ayeshagk

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