Part 1 | User Centric Customer Experience: What is a User Centric Customer Experience? What is possible to implement today in order to offer our customers a real User Centric Customer Experience? What are the data requirements of this experience? How does a company implement it? Are there structural requirements for the different departments of a company in order to reach a real User Centric Customer Experience? This part of the seminar deals with one of the biggest opportunities and challenges for companies nowadays. Detailed methodologies and models for implementation potentials in order to become user centric and competitive for tomorrow will be discussed.
Part 2 | Revolutionize your KPIs: Without profit-orientated KPIs, digital data often stays ineffective. A main requirement for companies keen to remain competitive in the digital world is a distinct definition of the key success factors for their digital business. Are the main analytic metrics in your company page impressions, visits, visitors and bounce rates? Or something that sounds better but often is as useless: ‘dedication’? Customer loyalty? Range? Something else? Do you have the feeling your data should have an added value? In this part of the seminar you have the opportunity to discuss a detailed methodology of the elaboration of relevant key figures for your company and additionally talk about how Analytics can be best used in order to increase the success of your company.