Webloyalty Travel & Leisure 2013 Report: Methodology

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This presentation goes into the methodology behind Webloyalty's primary research into travel and leisure habits 2013. You can find the full research here: www.webloyalty.co.uk/research

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Webloyalty Travel & Leisure 2013 Report: Methodology

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Understanding the motivations of consumers, in an increasingly complex shopping landscape, is providing a never-ending challenge for brands. Webloyalty has commissioned this 5Ps of Shopper Motivations Report to investigate current motivations and drivers at both a local and global level. We partnered with Oxford Brookes University, interviewing over 5000 consumers living in Brazil, Denmark, Finland, France, Germany, Italy, Netherlands, Spain, Sweden, Turkey, UK and US, to understand shopping habits and the motivations behind these. Our research identifies five key categories of Shopper Motivation: Price Motivated Shoppers Practicality Motivated Shoppers Peer Motivated Shoppers Perk Motivated Shoppers Personalisation Motivated Shoppers

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Webloyalty's primary research into travel and leisure habits reveals the behaviour of consumers when researching and booking holidays. Webloyalty commissioned Conlumino to carry out the research, and the findings include an overview of how consumers are feeling towards saving money and going abroad or staying at home for their holidays. This research can also be found on the Webloyalty website: www.webloyalty.co.uk/research Webloyalty regularly shares insight and research from the retail sector on the following channels: www.twitter.com/webloyaltyuk www.pinterest.com/webloyalty www.webloyaltyuk.com www.webloyalty.co.uk

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