Conversations With Financial Directors about measuring Online Marketing

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Presentation provides an overview of best practices in the measurement of Online Marketing through the use of 1) simple metrics, 2) measuring POI, 3) single tracking and 4) attribution of revenue.

Business

Conversations with Financial Directors ..about the measurement and accountability of Digital Marketing.

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[object Object],[object Object],[object Object],[object Object],Listening to our clients The challenge for Digital Marketing investments

Defining what is important. Questions that need answering

Measuring Return. Move on from ROI. Thinking POI.

Tracking multiple channels. Single tracking; single customer view

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Attribution of revenue. Give credit where credit is due

Exposure to Conversion Different contact points prior to purchase

Listen to social media. It is more than branding. It is sentiment.

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