1.
A Little
About Me

2.
I’m the Founder + Director of Digital
Strategy at Webfor

3.
SEO
Campaign of the Year

4.
I’m the Board Chair at the Greater
Vancouver Chamber of Commerce.

5.
Lemonade Day
Teaching our local youth leadership, financial literacy,
entrepreneurship and positive life skills.

6.
I serve on the SEMpdx board
a nationally recognized non-profit focused on supporting and educating
the digital marketing community.

7.
CURRENT STATE OF
MARKETING

8.
FRAGMENTATION
@KevinGetch

9.
CHALLENGES
@KevinGetch

10.
NEW TECH
@KevinGetch

11.
CONSUMER
@KevinGetch

12.
@KevinGetch

13.
THE FUTURE OF
MARKETING
@KevinGetch

14.
Anticipatory Retaliation

15.
M
O
B
I
L
E
AIPC WEB
@KevinGetch

16.
@KevinGetch

17.
@KevinGetch

18.
@KevinGetch

19.
@KevinGetch

20.
@KevinGetch

21.
@KevinGetch

22.
LAW OF
ACCELERATING
RETURNS
@KevinGetch

23.
@KevinGetch

24.
@KevinGetch

25.
@KevinGetch
P(3)
PERSONALIZED
PREDICTIVE
PROACTIVE

26.
“The goal of all of these companies is to
become the best personal assistant you’ve
ever had and in large part to provide
personalized information and ads proactively
before a user even makes a request. This
represents a fundamental shift in the way we
think about mobile marketing.”
@KevinGetch

27.
@KevinGetch

28.
@KevinGetch

29.
@KevinGetch

30.
@KevinGetch

31.
Conversational Search

32.
Conversational Search

33.
@KevinGetch
ASSISTANCE

34.
@KevinGetch
PROACTIVE ASSISTANCE
IS THE HOLY GRAIL

35.
BUILDING A STRATEGIC
FOUNDATION
@KevinGetch

36.
A comprehensive customer
centric strategy integrated
across channels, tactics and
teams can make your efforts
10x more effective.

37.
● Understand your customers
● Understand their customer journey
● Develop your brand to connect with them
● Deliver massive value
● Channel mix (Right message, right place, right time)
● Measure meaningful metrics
● Listen, learn, & adjust
7 Keys to Future Proofing

38.
SUPER SECRET TECHNIQUES
FOR GETTING INTO THE MIND
OF YOUR CUSTOMER
@KevinGetch

39.
PERSONA CUSTOMER
JOURNEY
&

40.
U
D
F
D
ecision Making
esires
ncertainties
ears

41.
Talk to Sales &
Customer Service

42.
Mine information,
keywords, topics &
opportunities with
CallRail Scribe &
Keyword Spotting
@KevinGetch

43.
@KevinGetch

44.
@KevinGetch

45.
@KevinGetch
http://bit.ly/1RlOGtD

46.
@KevinGetch

47.
@KevinGetch

48.
@KevinGetch

49.
Yes, Blunt is GOOD!

50.
@KevinGetch

51.
Webfor.com/resources

52.
CUSTOMER
JOURNEY

53.
CUSTOMER JOURNEY
A visual representation of what a person is
feeling, thinking & doing as they interact
across multiple channels and move through
different stages of the customer experience.

54.
Excitement, Fear,
Anxiety, Hope,
Confident, Unsure
Wants, Desires,
Goals, Analysis,
Expectations,
Questions
Actions,
Experience,
Platform,
Channel, Device
feeling
thinking doing
@KevinGetch

55.
@KevinGetch

56.
@KevinGetch

57.
@KevinGetch

58.
@KevinGetch

59.
@KevinGetch

60.
@KevinGetch
UXPressia.com

61.
DEVELOP YOUR
IDENTITY, BRAND, &
MESSAGING
@KevinGetch

62.
Unique Value Proposition
Webfor.com/uvp

63.
INTEGRATING CHANNELS
TACTICS & KEYWORDS
@KevinGetch

64.
Your Customer is at the Center of
Your Marketing Strategy
Endorsers - (Media, Influencers,
Customers, Peers, Vendors, etc.)
Community

65.
Direct
SocialSearch
@KevinGetch

66.
S
You’ve been drinking… A LOT!
You have to go to the bathroom, but there’s a minute
left in the game and your team is about to score.
What do you do?
@KevinGetch

67.
Direct
SocialSearch
● Organic SEO
● Paid Ads
@KevinGetch
Cross Channel
● Website/App
● Content/Value
● UX/CRO
● Brand
● PR/RM
● Measurement
● Email
● Text
● Chat Bots
● Push
● Organic Social
● Paid Ads

68.
● Organic SEO
● Paid Ads
@KevinGetch
Cross Channel
● Website/App
● Content/Value
● UX/CRO
● Brand
● PR/RM
● Measurement
● Email
● Text
● Push
● Organic Social
● Paid Ads
Direct
SocialSearch

69.
Direct
Social
Search
@KevinGetch
● Organic SEO
● Paid Ads
Cross Channel
● Website/App
● Content/Value
● UX/CRO
● Brand
● PR/RM
● Measurement
● Email
● Text
● Chat Bots
● Push
● Organic Social
● Paid Ads

70.
DELIVER MASSIVE
VALUE
@KevinGetch

71.
@KevinGetch

72.
@KevinGetch

73.
@KevinGetch

74.
@KevinGetch

75.
MEASURE
MEANINGFUL
METRICS
@KevinGetch

76.
Measurement &
Attribution

77.
Our Story

78.
Our Story

79.
LISTEN,
LEARN,
ADJUST
@KevinGetch

80.
Our Story

81.
Our Story

82.
Our Story

83.
Our Story

84.
questions?
@KevinGetch

85.
Thank you for your time!
@KevinGetch | kevin@webfor.com
Webfor.com