1.
CREATIVE STRATEGIES TO
SUCCEED IN CHALLENGING TIMES
Kevin Getch
Founder + Director of Digital Strategy

2.
SEO
Campaign of the Year

3.
I’m the Board Chair at the Greater
Vancouver Chamber of Commerce.

4.
In my spare time… I also serve on the
SEMpdx board, a nationally recognized non-profit focused
on supporting and educating the digital marketing community.

5.
What is the Number One
Determining Factor
of a Company’s Success
During ANY Challenge?

6.
The Mindset of the Company's Leadership
is the Number One Determining Factor
of Success or Failure!

7.
GET YOUR
MIND RIGHT!

8.
IN THE MIDDLE OF EVERY
DIFFICULTY LIES
OPPORTUNITY
- Albert Einstein

9.
1% Market Share
2% Market Share
(of a larger market)
2% Market Share
(of a smaller market)
1% Market Share
(of a smaller market)

10.
Anticipatory Retaliation

11.
@KevinGetch
A SIMPLE METHODOLOGY:
KNOW & LOVE YOUR CUSTOMER
ALIGN YOUR STRATEGY AROUND
YOUR CUSTOMER
CONTINUALLY MONITOR, MEASURE, &
ADJUST
Gain a deep understanding of their psychological needs, behaviors and journey

12.
“The aim of marketing is
to know and understand
the customer so well the
product or service fits
them and sells itself”
- Peter Drucker

13.
Human
Psychology
@KevinGetch

14.
@KevinGetch
Neocortex:
Rational or thinking brain
Limbic or Mammal Brain:
Emotional or feeling brain that is
responsible for learning, emotion,
emotional memory and
pain/pleasure response.
Reptilian Brain:
Instinctual brain responsible for heart
pumping, breathing (while sleeping)
and 4 F’s: Fight, Flight, Food, &
Fornication.

15.
@KevinGetch
Source:Gerald Zaltman Harvard Business School professor https://hbswk.hbs.edu/item/the-subconscious-mind-of-the-consumer-and-how-to-reach-it

16.
Human Psychological Needs
@KevinGetch

17.
@KevinGetch
WiFi
Certainty/Safety
Feel Important
Love & Connection
Variety
Progress
Impact
HumanPsychologicalNeeds
PAIN PLEASURE

18.
Super Secret Techniques
to Get in the
Mind & Heart
of Your Customer!

19.
1. (5-7 minutes)
1. (5-7 minutes)
The best marketers put
on the panty hose!

20.
PERSONA CUSTOMER
JOURNEY
&

21.
U
D
F
D
ecision Making
esires
ncertainties
ears

22.
Talk to Sales &
Customer Service

23.
Mine information,
keywords, topics &
opportunities with
CallRail Scribe &
Keyword Spotting
@KevinGetch

24.
@KevinGetch

25.
@KevinGetch

26.
@KevinGetch

27.
Yes, Blunt is GOOD!

28.
@KevinGetch

29.
“Now that you truly know your
customer. Stop trying to sell them your
product or service.
Instead, deliver the feelings, solutions,
stories and the better future that they
long for.”
- Me

30.
Unique Value Proposition
Webfor.com/uvp

31.
CUSTOMER
JOURNEY

32.
CUSTOMER JOURNEY
A visual representation of what a person is
feeling, thinking & doing as they interact
across multiple channels and move through
different stages of the customer experience.

33.
@KevinGetch

34.
@KevinGetch
UXPressia.com

35.
@KevinGetch

36.
Creating a comprehensive
customer centered strategy
integrated across channels, tactics
and teams can make your efforts
10x more effective.

37.
Your Customer is at the Center of
Your Marketing Strategy
Endorsers - (Media, Influencers,
Customers, Peers, Vendors, etc.)
Community

38.
Direct
SocialSearch
@KevinGetch

39.
S
You’ve been drinking… A LOT!
You have to go to the bathroom, but there’s a minute
left in the game and your team is about to score.
What do you do?
@KevinGetch

40.
Direct
SocialSearch
● Organic SEO
● Paid Ads
@KevinGetch
Cross Channel
● Website/App
● Content/Value
● UX/CRO
● Brand/Messaging
● PR/RM
● Measurement
● Email
● Text
● Chat Bots
● Push
● Organic Social
● Paid Ads

41.
● Organic SEO
● Paid Ads
@KevinGetch
Cross Channel
● Website/App
● Content/Value
● UX/CRO
● Brand/Messaging
● PR/RM
● Measurement
● Email
● Text
● Push
● Organic Social
● Paid Ads
Direct
SocialSearch

42.
Direct
Social
Search
@KevinGetch
● Organic SEO
● Paid Ads
Cross Channel
● Website/App
● Content/Value
● UX/CRO
● Brand/Messaging
● PR/RM
● Measurement
● Email
● Text
● Chat Bots
● Push
● Organic Social
● Paid Ads

43.
ADAPT YOUR
TACTICS &
STRATEGY!

44.
BRAND
CHAMPION

45.
ADAPT YOUR MESSAGING
& INCREASE COMMUNICATION
● Add COVID-19 announcement to your website
● Update your messaging in campaigns you’re running
● Reach out to ALL of your clients via email/phone
● Add MASSIVE value based on your customers needs

46.
Announcement

47.
ADD
MASSIVE VALUE!

48.
@KevinGetch

49.
@KevinGetch

50.
@KevinGetch

51.
GMB Listing

52.
PIVOT YOUR
PAID MEDIA CAMPAIGNS

53.
LOCAL SERVICE ADS
FOR HOME SERVICE COMPANIES

54.
DYNAMIC DIGITAL PROSPECTING
EXPAND YOUR AUDIENCE!!

55.
@KevinGetch

56.
@KevinGetch

57.
GET
CREATIVE!!!

58.
Nostalgia
Add some joy to people’s
lives!
Thanks Dan!

59.
Like offering free
chiropractic care
to healthcare
workers in ER &
Urgent Care
facilities!

60.
MEASURE,
MONITOR, &
ADJUST
@KevinGetch

61.
Measurement &
Attribution

62.
Our Story

63.
“What gets
measured gets
managed.”
- Peter Drucker

64.
Our Story

65.
● Free Brainstorm Session
The Catch
● I only have two openings a week at this time.
● Free books are while supplies last and
limited to one per organization.
My Offer to Help:
● Free Copy of My Book
● 3 Free Hours of Work
Webfor.com/3hours

66.
Q & A

67.
Thank you for your time!
@KevinGetch | kevin@webfor.com
Webfor.com
Presentation: Slideshare.net/webfor