1.
#5WH Social Media
Strategy (Simplified)
THE WHO, WHAT, WHEN, WHERE, WHY & HOW OF
DEVELOPING A SUCCESSFUL SOCIAL MEDIA STRATEGY
@KevinGetch

2.
Audience
Participation
Time

3.
Who
@KevinGetch
What
When
Where
Why
&
How
#5WH

4.
WHO?

5.
WHO
AM
I?

6.
WHO
IS MY
AUDIENCE?

7.
My
Peeps!

8.
Create an Ideal
Customer Profile

9.
http://www.claritas.com/MyBestSegments/Default.jsp

10.
WHAT?

11.
LISTEN!

12.
What are other
successful brands
doing?

13.
Social Crawlytics

14.
Set yourself apart as a thought
leader

15.
BLOG

16.
WHERE?

17.
83
Source: http://www.engauge.com/assets/pdf/Engauge-
Pinterest.pdf
%

18.
Welcome to Facebook
WTF

19.
1.23
billion

20.
Source: http://www.pewinternet.org/2013/02/14/the-demographics-of-social-media-users-2012/

21.
540
million

22.
271
million

23.
187
million

24.
Speechtivities.com
Case Study

25.
Speechtivities.com Case Study
Drove 1,718 new Page Likes at 0.12 cents per like and 1,867 total actions. Only spent $200.

26.
+563 Email Sign ups
Speechtivities.com Case Study
Drove 1,010 website visits at $0.30 cents per visit and 3,131 total clicks on the ad. Only spent $300.

27.
WHEN?

28.
WHEN?
How about when your audience is online?

29.
WHY?

30.
HOW?

31.
Tips for Getting
Started with
Social Media

32.
Don’t be an egghead!

33.
Protect Your
Brand

34.
Find Your
Niche!

35.
Social Media is
about People

36.
How to Earn
Trust, Likeability
& Audience

37.
”
“Social media is virtual
networking. Take the time to
build relationships just like you
would face to face.
~ Laura Cummins

38.
Read
this
Book

39.
Build
credibility
by doing
things
offline and
putting
them
online.

40.
Connect with People Offline &
Then Connect with them
Online… and Vice Versa.

41.
Build
credibility
by doing
things
offline and
putting
them
online.

42.
Social Media
isn’t just about
Social Media

43.
Optimize All
The Things!
Facebook page and
Houzz profile ranking
on 1st page nationwide

44.
TOOLS

45.
Rapportive

46.
Rafflecopter

47.
Canva.com

48.
Find the cross
section of
followers

49.
smo.knowem.com

50.
http://goo.gl/dAfLjy

51.
Who
@KevinGetch
What
When
Where
Why
&
How
#5WH

52.
It’s Inevitable
That on your path to
success you’re going to...

53.
You gotta get
right back up
and keep
dancing...

54.
Don’t be afraid to be
different.
Make mistakes.
Stand Out.
You gotta be
unstoppable

55.
Kevin Getch
Founder & Director of Digital Strategy
@KevinGetch

56.
QUESTIONS?