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How to build a WordPress (self-hosted) website: Free e-course

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Veröffentlicht am

Learn how to build your own self-hosted WordPress website with this free e-course!

You will receive guidance on:

Why WordPress?
What is WordPress and what are the differences between .com and .org?
How do I purchase a domain name?
How do I purchase hosting?
How do I install WordPress?

and much, much, much more! Here is a complete list of the tutorials included with this course:

Logging in, Exploring your Dashboard and Settings, Using the Admin Bar and Creating Users
Adding Pages and Posts for your Blog (and what is the difference between them?)
Installing a Theme and What is a Theme?
Formatting Content and Adding Links
Adding Menus
Adding a Plugin and What is a Plugin?
Backing up with BackupBuddy
Keeping your website updated
Make your site secure
Block spam and Manage Comments
Contact forms, stats and social sharing buttons
Make your site load fast with a caching plugin
Make your images web-friendly for your media library
Email Marketing with AWeber

Keep in mind you can unsubscribe any time. Sign up for the full e-course here:
http://www.catswebweave.com/free-2016-wordpress-self-hosted-e-course/

Veröffentlicht in: Kleinunternehmen & Unternehmertum

How to build a WordPress (self-hosted) website: Free e-course

  1. 1. Sierra College “Build a self-hosted Wordpress website with or without a blog” by Cat Scholz Level 1 © Copyright ~ Catherine Scholz ~ All Rights Reserved 1
  2. 2. Introductions: - Cat’s story - Your story 2 My free e-course will guide you through this class - sign up at CatsWebWeave.com
  3. 3. What is Wordpress (self-hosted?) Wordpress is free, open-source software that... was founded by Matt Mullenweg of Automattic, Inc. in 2003 is constantly evolving by an international community of PHP developers anyone can download it and install it on their own server or using a web hosting service (such as SiteGround) is highly customizable with plugins and themes must be kept up-to-date and be backed up regularly can be used for e-commerce, podcasting, can have user roles, can be used for embedding audio and video, can be used as a CMS (content management system) and can be used for blogging WordPress was used by more than 26.4% of the top 10 million websites as of April 2016. WordPress is the most popular blogging system in use on the Web, at more than 60 million websites. - Wikipedia3
  4. 4. Apparently, Mac is now supporting Windows. Wordpress is web-based.That means you can access your website from anywhere you have internet access from any device or operating system. 4
  5. 5. What is the difference between using Wordpress.com and Wordpress.org? Free Hosting - Limited Functionality Paid Hosting - Unlimited Functionality If you have a blog hosted on Wordpress.com, you will need to migrate your content outside of class time to the self-hosted version for the purposes of these classes. 5
  6. 6. With Wordpress (self-hosted) you can: draw visitors to your site with SEO techniques (use Yoast SEO plugin and learn from SEO experts) engage your customers with embedded videos and/or audio sell products and services with a shopping cart build your email list (offering an incentive is best) deliver content to your Facebook Page, Twitter, Google+ and LinkedIn profiles automatically when you publish a post and so much more (it’s constantly evolving after all)! 6
  7. 7. Create a Web Hosting account • Create your web hosting account at SiteGround.com. I use SiteGround because the hosting environment is Wordpress-supportive, my sites load super fast and the control panel is very easy-to-use. • Their Wordpress-knowledgable support team is available by email, phone or LiveChat (included with every account). • Open your account here: http://bit.ly/SGHostLink Complete list of Wordpress-friendly hosting companies 7
  8. 8. Which plan to get for 1 website? 8
  9. 9. Setup Hosting for your domain Login to your account at https://ua.siteground.com/login.htm Click on “My Accounts” Open your CPanel From here, if you need to, you can register a domain or a sub-domain If you need help, get on LiveChat with SiteGround Support or call them at 1.866.605.2484 9
  10. 10. Choose a domain name SEO=Search Engine Optimization - the process by which you make it easy for customers to find your website by searching online. Do keyword research to find the best keywords and keyword phrases to use in your domain name - use Google AdWords tool (free). For example, MassageforElders.com and SeniorBodyworkNevadaCity.com incorporate keywords people would search with. You could use your business name or your own name as your main domain and redirect your optimized keyword domain names to your main domain. Domain registrations cost about $10-$20/year. SiteGround is a domain name registrar AND a web hosting company. They do not charge extra for domain privacy like some companies do (Bluehost). 10
  11. 11. Register your Domain Name Use SiteGround’s cpanel to register your domain name/s SiteGround can tell you if your domain name is available. Remember you can call them at 1.866.605.2484 if you have questions. 11
  12. 12. Support If your domain has just been hosted, it may take some time for the domain name servers (DNS) to propagate across the internet (20 minutes to 2 days). If your domain has already been hosted for some time and if it takes more than 10 minutes for the install to complete or if there is a glitch in the install process, contact support through your cpanel, by phone at 1.866.605.2484 or through LiveChat. 12
  13. 13. Install Wordpress Login to https://ua.siteground.com/login.htm Make sure you have setup the hosting on your domain first Get on LiveChat and ask support to install Wordpress on your domain or call SiteGround at 1.866.605.2484 13
  14. 14. Install Wordpress Within 10 minutes of installing Wordpress, check your email for the notification from the SiteGround Installer Robot and click on the install link in the email that looks like this: 14
  15. 15. Finish WP Setup Click the link in the email from SiteGround and enter the information requested (choose a language) Do not use “admin” as the username for security reasons - choose a username that is distinct from your name. Use a strong password (StrongPasswordGenerator.com) and save it somewhere on your computer You may choose to hide your site from search engines (you can change this setting after launch in Settings--> Reading) Click “Install Wordpress” and welcome to your Dashboard! 15
  16. 16. Please Login to your dashboard Wordpress login URL: YourDomain.com/wp-admin16
  17. 17. Core Settings Go to the left-hand sidebar and find Settings - these are the most important: General: Sitename, Tagline, Timezone, etc. Reading: Hide from Search Engines (or show) Discussion: Comments Settings - - read through these and set them as you wish. The most important one to check is "comments must be manually approved." You don't want just anyone posting a comment on your blog, right? Permalinks: use the post name setting for “pretty permalinks” to take advantage of the inherent SEO advantage with having words (keywords) in your URL’s instead of the default setting, which is to have numbers. Watch video tutorial here: https://www.catswebweave.com/video-tutorial- exploring-settings/ 17
  18. 18. Change the Site Tagline Because you don’t want Google to think yours is “just another WordPress site...” — this tagline will show up in your site’s search results. If your business already has a tagline or special catchphrase, put it here. If you don’t have a tagline, just leave it blank. Whatever you do, don’t leave it “as is.” 18
  19. 19. Your User Profile Go to the left-hand sidebar and find Users--->Your Profile Choose how your name will display on the site and which email address to be used for site notifications. For security reasons, make sure your username is different from the name that is publicly displayed on your site. Update your password if needed (make sure it is strong). Change your color scheme if desired. 19
  20. 20. Delete Default Content Your default WordPress installation comes preloaded with default content like a “Hello world!” blog post and a sample page. You’ll want to delete the default comment that comes with your WordPress installation. Remember to replace it with your own awesome content! 20
  21. 21. Create your first pages Go to Pages--> Add New in the left-side menu bar or from the top admin bar (+New--> Page) Publish a page called “Home” and if you want a blog, a page called “Blog” Do not place content on the Blog Page.You will set this page as the page for your posts to show on in the Readings Settings. See my tutorial on the difference between posts and pages: https:// www.catswebweave.com/video-tutorial-adding-pages/ 21
  22. 22. Add a Blog Simply create a new post (+New Post), give it a title, some content, a category and a featured image (optimized for web, under 100KB) then go to your Blog page to see it. Blog posts will be listed with the most recent post at the top of the Blog page. Depending on your theme, the blog page will display the full post or an excerpt with a “read more” button. The featured image may also be displayed. 22
  23. 23. Installing a Theme • Wordpress comes with a default theme - if you add a different theme later, keep it in case you need to revert to the default theme to troubleshoot a theme issue. • Activate the default theme and customize the header, colors, etc. by going to Appearance:-->Customize. Click the save button to activate your changes. • There are many themes to choose from - premium themes come with developer support and are more solid and reliable in general. I use iThemes Builder and cover this in Level 2. 23
  24. 24. Customize the Theme Go to Appearance--->Customize to customize the theme. Here you can set the Site Title & Tagline, Colors, Header Image, Background Image, Widgets for the sidebar and Static Front Page. For more in-depth customization, you would need to add some custom css styles in a child theme stylesheet. 24
  25. 25. Parent-Child Theme Structure A word about Parent-Child Theme Structure: •It is best practice to create a "child theme" so if/when your parent theme gets updated, you don't lose your changes. •Many premium themes come with a child theme structure already in place (such as iThemes Builder). •If you do not have a child theme, you may need to make one. Follow these directions: https://codex.wordpress.org/ Child_Themes 25
  26. 26. Formatting Content If you are familiar with Microsoft Word, you will find it easy to format your content using the built-in Wordpress visual editor. Watch this free video tutorial on how to format your content: https://www.catswebweave.com/formatting-content/ 26
  27. 27. Menus Go to Appearance--->Menus to create a custom navigation menu. You will need to tell your theme to use this menu if you want it to display. You can use Menus to add your Blog page and Blog categories to your navigation. Watch this video tutorial: https://www.catswebweave.com/video- tutorial-adding-navigation-menu/ 27
  28. 28. Appearance-->Menus 28
  29. 29. Appearance-->Menus 29
  30. 30. Adding Plugins To add a plugin (make sure it is compatible with your version of Wordpress (you can find this in your dashboard under “At a Glance”), is rated well, is reported “working” and has an active support forum) Go to Plugins-->Add New Type the name of the plugin you want into the search field or upload a .zip file from your computer Click “Details” to read the plugin details Click “Install Now” then activate the plugin It’s always a good idea to backup before you add a plugin you are not familiar with. Plugins can break sites. It’s rare, but it can happen. video tutorial here: https://www.catswebweave.com/video-tutorial-adding-plugin/ 30
  31. 31. Backing Up There are 2 parts to fully backing up your Wordpress site: backup your database (the brains) backup your files (the body - this is where your themes, plugins and media library live) 31
  32. 32. Backup Buddy Backup Buddy will make backing up a breeze! It allows you to create an automatic backup schedule that sends backups to a secure, remote destination daily, weekly or monthly. And it can help you restore your site if it gets hacked. You can also use BackupBuddy to move your site from one server to another - highly recommended! use this link: Buy BackupBuddy ($80 for 2 sites) 32
  33. 33. Make a Backup Schedule Once you have obtained BackupBuddy, watch this tutorial and video for excellent step-by-step instructions on using BackupBuddy to make a regular backup schedule that sends backups to a secure, remote destination: https://ithemes.com/2012/08/17/ the-first-4-critical-steps-after-installing-backupbuddy/ 33
  34. 34. Updates You will receive a notification when something needs to be updated in the Dashboard: Notifications area Always backup before updating the core WP software - can’t hurt to backup before updating a theme or plugin as well 34
  35. 35. Updates Plugin updates: Make sure the plugin has 100% compatibility (according to its author) with your version of Wordpress 35
  36. 36. Updates Keep your current theme and/or the most recent default Wordpress theme updated to keep your site running as efficiently as possible and to reduce security risks. 36
  37. 37. Core Update Core update: Backup first and store backup securely then Go to Updates in your dashboard and choose “Update Now” 37
  38. 38. Security... Use a secure password and store it securely: http://www.google.com/? q=password+generator or http://strongpasswordgenerator.com Keep your core Wordpress software up-to-date (always backup first!) to keep your site secure and functioning well Use the free iThemes Security plugin - it has built-in tools to help you secure your site Keep all of your themes and plugins updated to reduce vulnerability to hacking Delete unnecessary themes and plugins (so you don’t have to update them) Use Sucuri for automatic scanning and cleanup if you get hacked - for a free malware scan, go to sitecheck.sucuri.net. 38
  39. 39. Here are some cool things iThemes Security can do to secure your WordPress site: Automatically locks out bad users after too many failed login attempts Provides protection from Brute Force Attacks Renames the default ‘Admin’ user account if needed Enforces strong passwords for all accounts Monitors files for unauthorized changes and much, much more 39
  40. 40. Block Spam... Activate Akismet - your spam blocker Get an API key from Wordpress.com - it’s free for personal use Disable comments on pages and enable them on posts (your blog) - it is not typical to enable comments on pages but they are enabled by default when you create a new page. 40
  41. 41. Jetpack Go to Plugins--> Add New in the left-side menu bar Install Jetpack 41
  42. 42. Jetpack Go to Jetpack--> Settings in the left-side menu bar Deactivate features you will not be using (i.e., Subscriptions if you are using AWeber or MailChimp) Keep these features activated: Contact Form, Enhanced Distribution, Publicize, Sharing, Stats, Photon) 42
  43. 43. Sharing Buttons Go to Settings-->Sharing Scroll down to Sharing Buttons Drag and drop the buttons you want to use at the bottoms of pages and/or posts Adjust other settings as appropriate 43
  44. 44. Contact Form Modify your contact form as you see fit. You can add, edit or delete fields Go to email notifications to change the email address that will receive a notification (by default the notification is sent to the author of the contact page) Insert your form into your page 44
  45. 45. Stats Go to Jetpack-->Site Stats Click the link to Configure You can show your stats in your admin dashboard 45
  46. 46. Sync your feed with Facebook (profile and/or page), Twitter, LinkedIn, Google+ etc. using Jetpack Publicize: http://jetpack.me/support/social/. Syncing your Blog with Social Media 46
  47. 47. Blog Sync Go to Tools-->Sharing Connect to your social media accounts Use your Facebook Page (not your personal profile) as a best practice New posts will now be publicized when published Change settings within the Publish area in the upper right hand corner of post editor 47
  48. 48. Caching Use SuperCache for a basic website with a blog (usually best to wait until after you launch) Use W3 Total Cache if you plan on using a Content Delivery Network (CDN) such as Amazon Cloudfront and/or if you have a really large site with lots of rich images and lots of custom stylesheets 48
  49. 49. Web Images By default, most hosts give Wordpress users a file size limit for uploads to the media library.This limit can be raised at the server level. Contact your host if you need help with this. Make sure you size your photographs and/or images down before you upload them to save load time for visitors. 100KB is a good limit for file size. DPI should be 300. Photoshop Elements or Preview (for Mac) are great for this. Follow the guidance in this post: https://www.catswebweave.com/ video-tutorial-web-friendly-images-wordpress-media-library/ 49
  50. 50. Widgets A widget is very simply, a small amount of code.With WordPress, you can place a widget, or a bit of code, into any “widgetized” area on your website. In most cases, this would be a sidebar. The core WordPress software gives you a set of widgets and plugins can give you more widgets as well. Here is a video tutorial that shows you how to use widgets: https://www.catswebweave.com/video-tutorial-widgets/ 50
  51. 51. Thank you! I hope you enjoyed this course! For your Wordpress success, -Cat Please provide feedback to the instructor. 51

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