Videos are an effective marketing tool, with 44% of customers agreeing they are more likely to purchase a product after viewing a related video. The document discusses why businesses should use video marketing and provides tips on creating video content, including choosing objectives, types of videos, duration, and whether to outsource production or do it yourself. It also covers analytics, context, costs of video production, and how much businesses should expect to pay to create professional marketing videos.

1. Websites Internet Marketing Videos

2. Presentation: Video for Business

3. Video for Business
Why video
Analytics
Context
Objective
Video Types
Duration
Do it yourself or outsourcing
How much to pay

4. About WebVideos

5. Assumption! you are persuaded by video
44% customers ‘strongly/somewhat agree’ that they purchasing more products after
viewing a related video
Invodo and eTailing Group Survey 2013
When it comes to sharing content on social media, videos are likely to be shared by
47% of respondents
according to Survey Toaster
Video on the web is a hot topic worldwide and UK online video viewing growing at
more than 40% per year report
econsultancy 2013
video appears in 70% of the top 100 search listings
KISSmetrics
Video for Business

6. Analytics
ANALYTICS
Overview
Views Reports
• Views
• Demographics
• Playback Locations
• Traffic Sources
• Audience Retention
Engagement Reports
• Subscribers
• Like and Dislikes
• Favourites
• Comments
• Sharing
• Annotations (Beta)
Everything that has a digital pulse can
be measured
Get serious about understanding your
Analytics – it can tell you lots.

7. Context – Video Lifestyle Model
Acknowledgement Who you are, what you have to
offer, not selling, information
Engagement
Shows the face of your business,
What you know, where you can
help – More specific
Conversion
Prompting an action: an email
contact provided, a request for
contact, free samples, buying
Post Sales
Building Loyalty – from online
help to hints & tips

8. What are you trying to achieve?
Acknowledgement
Engagement
Conversion
Post Sales
Who you are, what you have to
offer, not selling, information
Shows the face of your business,
What you know, where you can
help – More specific
Prompting an action: an email
contact provided, a request for
contact, free samples, buying
Building Loyalty – from online
help to hints & tips

9. Acknowledgement Who you are, what you have to
offer, not selling, information
Engagement
Shows the face of your business,
What you know, where you can
help – More specific
Conversion
Prompting an action: an email
contact provided, a request for
contact, free samples, buying
Post Sales
Building Loyalty – from online
help to hints & tips
What are you trying to achieve?
To position your brand, to build
awareness about what you do
To entertain
To educate a market
To demonstrates a new product or service
to generate a lead
Make a sale
answer common problems

10. Acknowledgement Who you are, what you have to
offer, not selling, information
Engagement
Shows the face of your business,
What you know, where you can
help – More specific
Conversion
Prompting an action: an email
contact provided, a request for
contact, free samples, buying
Post Sales
Building Loyalty – from online
help to hints & tips
Types of video
Animated / cartoon
whiteboard
illustration
timelapse
Talking heads
interview
presentation
montage
On-location – an event
Behind the scenes / documentary
Case study

11. Acknowledgement Who you are, what you have to
offer, not selling, information
Engagement
Shows the face of your business,
What you know, where you can
help – More specific
Conversion
Prompting an action: an email
contact provided, a request for
contact, free samples, buying
Post Sales
Building Loyalty – from online
help to hints & tips
The details…
Subtitles
Background music
voiceover
presenter
Interactive technology

12. Duration
Content is King – if it’s good enough people will watch
Realistically
10 seconds to grab attention – 20% of viewers will click
away within 10 secs
33% have gone by 30 secs
45% by 1 minute
60% by 2 minutes
These numbers remain the same no matter
how long the video is.

13. Do your research and
work out your brief
It will help you, it will help
your video partner
Do it yourself or outsourcing
Number 1 recommendation

14. Do it yourself
Script & Storyboard
Voiceover/presenter/studio/autocue
Director
Cameraman with Sound Capture
Editor
Graphics – logo’s

15. Do it yourself
• Script & Storyboard
• Voiceover/presenter/studio/autocue
• Director
• Cameraman with Sound Capture
• Editor
• Graphics – logo’s
Lots of talented creative’s and technicians
Research them, look at their portfolio’s,
look for references, be open, be specific
Many online services to find them, to commission work
www.shootingpeople.com/ www.productionbase.org / www.mandy.com /
www.4rfv.co.uk / www.nftsfilm-tv.ac.uk/

16. Outsourcing – Video Production companies
Can deal with one-off’s to multiple videos
Some are general, some are specific
• Animation only
• Whiteboard
• Corporate
• Training
• Fashion
• architectural, etc

17. Outsourcing – in part or in whole
Can deal with one-off’s to multiple videos
Some are general, some are specific
• Animation only
• Whiteboard
• Corporate
• Training
• Fashion
• architectural, etc

18. How Much??
It all depends on the treatment – the
approach, the production values, the creativity, the
planning
Talking heads – as a one-off, probably £1-2k
But you could get 10 videos made for £3-4K
Creative/On-location - £4K ++

19. Websites Internet Marketing Videos