Harnessing Google’s potential for your business’ digital strategy Fact: experts in the digital, retail or e-commerce sectors use Google Maps on a daily basis. But do you really know what goes on behind the Google Maps interface - specifically, how to make Google’s industry-leading APIs (Application Programming Interfaces) work for your business? As a Google Cloud Premier Partner, Web Geo Services is pleased to present 12 of the most exciting Google Maps APIs currently available - all essential tools for your business’ digital strategy. What’s more, you’ll also discover 4 must-have APIs from Woosmap, one of Google Map’s most popular add-ons. Allowing you to manage and update your business’ digital database, Woosmap also supports searches, online itineraries and geolocation, allowing you to localise your customers instantly.

1. 12 OF THE BEST
GOOGLE MAPS APIs
Harnessing Google’s potential for your business’ digital strategy

2. Fact: experts in the digital, retail or e-commerce sectors use Google Maps
on a daily basis. But do you really know what goes on behind the
Google Maps interface - specifically, how to make Google’s industry-
leading APIs (Application Programming Interfaces) work for your
business? As a Google Cloud Premier Partner, Web Geo Services is
pleased to present 12 of the most exciting Google Maps APIs currently
available - all essential tools for your business’ digital strategy.
What’s more, you’ll also discover 4 must-have APIs from Woosmap, one of
Google Map’s most popular add-ons. Allowing you to manage and update
your business’ digital database, Woosmap also supports searches, online
itineraries and geolocation, allowing you to localise your customers
instantly.

3. With Google Maps Javascript, your data is displayed via an interactive Google Maps layout -
personalised with information, images and content relevant to your business.
This API offers a made-to-measure, performance-oriented interactive map with just a few lines of
code. Discover our solution when it comes to storing your location-based data: Woosmap Data API.
Map your data with
Google Maps JavaScript API
112 OF THE BEST GOOGLE MAPS APIs

4. Location-specific information with
Google Places API
With over 100 million locations updated daily, Google Places has the power to transform
your business’ future.
Thanks to Google Maps’ comprehensive digital database, Google Places is able to respond to
location-based searches with just a few keystrokes via Google Places Autocomplete. This function
allows for semi-automatic data entry, leading to quicker, easier and more accurate search results.
212 OF THE BEST GOOGLE MAPS APIs

5. Plan the perfect journey with
Google Maps Directions API
No more wrong turns with Google Maps Directions!
Using information gathered from a specific location, address, or GPS coordinates, Google Maps
Directions plots the fastest route from A to B according to the user’s preferred mode of transport. This
innovative API also displays accurate information regarding ETAs, via both archived data (predictive
travel time) and real-time traffic updates. Finally, Google Maps Directions displays parking
information to US-based users, updated in real time. This exciting functionality is set to be rolled out
worldwide in the coming months.
312 OF THE BEST GOOGLE MAPS APIs

6. Optimise local search results with
Google Maps Distance Matrix API
Google Maps Distance Matrix displays multiple itineraries at once - so you can choose the right
option(s) for your business.
This API displays estimated journey times and distances for multiple departure and arrival points.
For your business, this means quicker, faster and more pertinent local results when localising or
refining search result locations.
412 OF THE BEST GOOGLE MAPS APIs

7. Convert addresses to coordinates (and vice-versa) with
Google Maps Geocoding API
Google Maps Geocoding makes it possible to obtain GPS coordinates via an address - or vice-
versa!
This A PI is also used for assessing housing insurance claims. Banks and insurance businesses
can cross-check addresses and latitude/longitude data in the case of unexpected damage, natural
disasters or other unforeseen circumstances.
For more information on this subject, stay tuned on the Web Geo Services blog!
512 OF THE BEST GOOGLE MAPS APIs

8. Keep in contact with
Google Maps Geolocation API
With Google Maps Geolocation, you can now geolocate connected devices via antenna/wifi
triangulation.
Initially developed for Internet of Things, this API allows businesses to locate and guide device users in
areas where GPS signal is low or unavailable, such as public transport or shopping malls.
612 OF THE BEST GOOGLE MAPS APIs

9. Display locations in advance with
Google Street View Image API
When it comes to persuading users to visit in-store, there’s only one solution! Google Street View
Image allows customers to make a “virtual visit” ahead of time, boosting your business’ online
presence.
This API is great for e-commerce professionals seeking to improve brand visibility. Even better,
there’s no need to commission your own photos!
712 OF THE BEST GOOGLE MAPS APIs

10. 8
Streamline your journey with
Real Time Traffic
Real Time Traffic is included with Google Directions.
This API offers real-time traffic updates, allowing users to adjust their departure times to
accommodate delays, as well as proposing optimised routes and journey times,
12 OF THE BEST GOOGLE MAPS APIs

11. 912 OF THE BEST GOOGLE MAPS APIs
Take advantage of archived travel data with
Predictive Travel Time
Accessed via Google Maps Directions and Google Maps Distance Matrix, Predictive Travel Time
uses archived data to develop a personalised itinerary.
Predictive Travel Time uses archived information to establish specific estimated travel times for a
given route, according to the day/hour of travel. This allows your business to optimise delivery times
and routes depending on peak times, including rush hour. In real terms, this time saved translates to
just over one extra delivery per driver.

12. 1012 OF THE BEST GOOGLE MAPS APIs
Improve page loading times with
Google Static Maps API
Google Static Maps allows you to implement maps as images.
By integrating your map as a visual, this API’s optimised code reduces page loading times on your
site or app.

13. 1112 OF THE BEST GOOGLE MAPS APIs
Take customers to new heights with
Google Maps Elevation API
Google Maps Elevation gives users a never-before-seen look at the world around them, from the
tops of the highest buildings to the bottom of the deepest oceans.
Does your business offer delivery services? Maybe you’re a travel and hospitality professional?
Google Maps Elevation offers users information on how to access previously uncharted territory,
from multi-storey buildings to lakes and oceans.

14. 12
Tracking and security becomes a priority with
Google Maps Roads API
Speed Limits and Snap to Roads are integrated via Google Maps Roads.
As its name suggests, Speed Limits warns users about changes to speed limits while on the
road, while Snap to Roads reconstructs vehicles’ itineraries using GPS coordinates.
12 OF THE BEST GOOGLE MAPS APIs

15. DON’T MISS THESE
4 WOOSMAP APIs
BONUS :

16. 1DON’T MISS THESE 4 WOOSMAP APIs
Manage your data with
Woosmap Data API
Woosmap Data API enables businesses to centralise localised assets (points of sale, hotels,
restaurants), and to synchronise data between Client Information System and Woosmap’s
platform.

17. 2DON’T MISS THESE 4 WOOSMAP APIs
Perform flexible local searches with
Woosmap Local Search API
With Woosmap Local Search, help your visitors to find relevant locations within your retail
network. Use Woosmap Search API to power up your search engine with spatial queries.

18. 3DON’T MISS THESE 4 WOOSMAP APIs
Take advantage of automatic customer location with
Woosmap Local Recommendation API
Woosmap Local Recommendation tells customers where to find the nearest point of sale based
on their location. Combine this data with information on product availability to better respond to
your customer’s needs, increasing your add-to-cart rate and significantly boosting conversion.

19. 4DON’T MISS THESE 4 WOOSMAP APIs
Implementing geolocation couldn’t be easier thanks to
Woosmap JavaScript API
Woosmap JavaScript’s interactive map is the most effective way to display your assets data
and show your customers how to get to the nearest point of sale.

20. Google Maps API features are key when it comes to implementing effective
localisation strategies, offering information linked to itineraries, journey
tracking, map display and street-level visualisation, and local search results.
Combining Google Maps API and Woosmap API puts localisation data at the
heart of your brand’s digital strategy. For more information about the impact
Google Maps APIs can have on your business, visit our blog, where you’ll find all
the latest in geolocation and localisation news.
Visit the blog

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