OFF PAGE OPTIMIZATION
By
Rajeev Ranjan

OFF PAGE OPTIMIZATION……

Off-page optimization (off-page SEO) is what can
be done off the pages of a website to maximize its
performance in search engines for target keywords
related to the on-page content and keywords in offpage direct-links.

Off-page optimization is the most important part in
search engines optimization because it gives back
links to your sites and it requires a lot of work on a
daily bases.

It helps to maximize website performance in search
engine for target keywords

EFFECTIVE OFF PAGE OPTIMIZATION TECHNIQUE
Directory submission
 Social bookmarking
 Article submission
 Press release submission
 Forum participation
 Q&A submission
 Blogging ,Blog creation, posting content, guest post
 Search Engine submission
 Social Media profile creation
 Business listing
 RSS submission


OFF PAGE TECHNIQUES…..

Directory submission:
The most basic method of building back links to website is directory
submission. If website is new, we should start with directory
submission as these are some of the easiest ways to obtain back
links to your site, and also increase traffic to your website.
Link Building ( Link Bait ) = It is a procedure of a reciprocal
linking with websites which already have good PR to share the link.
1. One way link building: Submitting site to directory in relevant
category.
2. Reciprocal link building: It is also known as two way link
building. It's like link exchange.
3. Three way link building: Three-Way Link Exchange is
somehow similar to two-way link exchange but the difference is
instead of putting a link to another site on your own site, you
will place its link on the other site you have.

F

OFF PAGE TECHNIQUES…..

Search Engine submission: It is submitting site to
different search engine like Google , Yahoo, Bing etc

Social Media profile creation: Creating business
profile to different social media like facebook and keep posting
about the regular trends .

Business listing: It is like submitting our business details
to various business directories like yellow Pages, sulekha ,hot
frog etc..

RSS submission's feed helps reader to read your content
without any fancy layout and irritating ads and many users use
different RSS feed directories to find the content that they like
to read and these website also keep track of your every single
post which also counts as backlinks.