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Niche Social Media Marketing by Maria Bakardjieva

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Niche Social Media Marketing by Maria Bakardjieva

  1. 1. Niche Social Networks:A vital part of online marketing<br />How to use niche social networks to spread your message<br />
  2. 2. Brief History of SMM<br />Drinks on me!<br />My cousin Nicki!<br />The Best Social Media Marketing Company in the world. <br />
  3. 3. Hello<br />How are you?<br />Do you like the event?<br />I hear the mojito is great!<br />We are all social media people here. Ready to talk about NN?<br />
  4. 4. How do you find your community?<br /> Join our community!<br />And get the goodies!... <br />Ah well… didn’t we tell you <br />you will have to <br />tell <br />all your friends first!<br />
  5. 5. Why is it so largely ineffective?<br />Social media is NOT for FREE<br />Social media is NOT for interns<br />Social media is NOT for sales<br />Social media is NOT fast<br />
  6. 6. The Big Changes in Social Media in 2011 : Include your audience in the conversation<br />Funny, right?!<br />Where is your audience?<br />
  7. 7. What are the predictions for 2011…and the opportunities they provide<br />Make it real<br />Social networks + email<br />Slow down of social networks growth<br />Change measurement to time and not timeS<br />Social media saturation<br />The key is specialization!<br />
  8. 8.
  9. 9. Don’t think your customers will come to you!<br /><ul><li>Why Niche Social Networks work?
  10. 10. Niche social networks can:
  11. 11. Be highly effective and different
  12. 12. Be easier to classify and know the user
  13. 13. Show you whom to focus on
  14. 14. Much more interested in your product
  15. 15. Much more influential in a targeted pool
  16. 16. Much more knowledgeable on the topic
  17. 17. Reward your top influencers with participation and credibility
  18. 18. If they’re on NN they will ignore you on the Big 4!</li></li></ul><li>Engagement instead of reach<br />What is the main difference?<br />
  19. 19. Add-ons and benefits <br />Testing both strategy and product<br />Market Research<br />Innovation<br />Crisis prevention<br />Influencers Identification<br />Customer service<br />Low competition<br />
  20. 20. The Risks<br />
  21. 21. Are niche networks the next big thing?<br />Facebook graduates are investing in niche social networks projects<br />Chris Hughes – Jumo<br />Adam D Angelo and Charlie Cheever – Quora<br />
  22. 22. No one size fits it all <br />Predictions are that there will be a peaceful co existence between the Big 4 and NN. <br />
  23. 23. How was this session?<br /> Call in Email Social Networks<br />+ 34 626 946 339 maria@explicata.comwww.explicata.com<br />