6. Ideas are just a multiplier of execution AWFUL IDEA = -1WEAK IDEA = 1SO-SO IDEA = 5GOOD IDEA = 10GREAT IDEA = 15BRILLIANT IDEA = 20 NO EXECUTION = $1WEAK EXECUTION = $1000SO-SO EXECUTION = $10,000GOOD EXECUTION = $100,000GREAT EXECUTION = $1,000,000BRILLIANT EXECUTION = $10,000,000 To make a business, you need to multiply the two. sivers.org