The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship. MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.

1. The Millennial
Think Tank For
Participants
by ArCompany

2. Millennials are an influential bunch
1 |

3. Fancy talk = digital natives
Regular talk = a large amount of life spent online.
Younger Boomer
250
200
98
50
Millennial
Gen X
Other Boomer/Silent
Average number of Facebook friends. Source:
http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/

4. Also important…
Estimates are that Millennials make up as much
as a quarter of the population.
Gen Z
24%
Millennials
24%
Greatest/Silent
12%
Boomers
24%
GEN X
16%
Source: http://www.nielsen.com/us/en/insights/reports/2014/millennials-breaking-the-myths.html

5. Because
Millennials are
online so much
and technology
for serving content
is advancing so rapidly,
marketers / brands want
our attention.

6. 4|
But narratives by
both media outlets
and brands around
how we view /
interact with the
world are frequently
overly simplistic…

7. “They
require
constant
validation”
“Millennials are
cheap, but will
spend
unbelievable
amounts of
money to have
the latest
technology”
“They are
attached at
the hip to
their
parents”
“They don’t
take direction
from superiors
in a work
environment”

8. Basically, Millennials are labeled as:
entitled
privileged
narcissistic

9. At ArCompany, we
decided it was time to
let Millennials speak
for themselves.

10. *our team includes
both Millennials &
Gen X who are sick of
being talked at

11. So, we started the Millennial Think Tank,
a weekly on-air broadcast featuring:
A range of people in their
late teens to early 30s
What they value in
media and brands
Conversations on perceptions
of Millennials + what their
overall priorities are

12. We heard directly
from Millennials
who were tired of
the labels…

13. Kiernan McGinnis
“I feel that I am going to
be going into a world
where nobody is going
to take me seriously,
and people are going to
look down on me
because I wasn’t lucky
enough to be born a few
years earlier.”

14. We also heard
Millenial views on
brand ethics and
transparency…

15. Samantha Estoesta
“I would love to have
corporations be
accountable for their
actions, and often
when I have the
ability to spend
more money at an
ethical place I will.”

16. Judy McCloskey
“Do what you can, when you
can, when you have the
extra dollar. I kind of
approached things that way
throughout my 20s, so even
when I was in college it was
constantly there as the same
idea: where is my money
going, as a vote, as a
reminder of what I want my
country to be, what I want
these companies to be.”

17. As the Think Tank progressed, we started
talking about other things, too…
Brand
ethics
Debt Financial
services
Customer
service
Higher education
Globalization Privacy Entrepreneurship

18. Being digital natives doesn’t just mean that
Millennials are shaped by the technology, it also
means shaping the technology itself, and
conversations about what matters / how that digital
world is actually built.
The bottom line

19. If you want to debunk myths and ask
tough questions of yourself and others
then the Millennial Think Tank is
for you.

20. How it actually works
We intro you
to the
format, send
you topics &
dates, you
tell us which
ones you
want to
participate
in.
We host a weekly
broadcast on
Google Hangouts
with 6-8
participants.
Afterwards, we’ll
post a recap and do
the social thing. You
get to have a
conversation that
matters, and
suggest topics that
intrigue you.
Once you’re a regular, you’ll have the
opportunity to participate in private think
tanks w/brands, and make some $.

21. Want to know more?
For more info or if you’d like to participate, drop us a line
Amy Tobin
a.tobin@arcompany.co
Joe Cardillo
j.cardillo@arcompany.co