Influencer marketing, brand advocates, brand ambassadors or social amplification, it's all the same. But it only works if you set things up right. How does it work?
I gave this keynote at the Social Media Day event at Proximus on March 17.
15. THE S.M.A.R.T. GOALS CLEARLY
OUTLINE THE EXPECTATIONS
AND ADD CORPORATE PURPOSE
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16. 4 CORNERSTONE VALUES WILL
DETERMINE THE RESULTS
OF SUCCESSFUL AMPLIFICATION
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17. 40% TO 80% OF CUSTOMER SATISFACTION
IS AFFECTED BY
EMPLOYEE ATTITUDES
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18.
19.
20. HAPPY STAFF BUILDS POSITIVE CUSTOMER
EXPERIENCES, WHICH LEADS TO HAPPY
AND LOYAL, VOCAL BRAND ADVOCATES
21. ORGANIC AMPLIFICATION OF CONTENT
IS THE ULTIMATE PROOF OF LOYALTY
BUT ONLY HAPPENS AFTER CONVERSION
22. MULTIPLE PROGRAMS NEED TO BE SET UP
TO ENGAGE WITH POTENTIAL AUDIENCES
THROUGH DIFFERENT INFLUENCER LEVELS
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23. THE CONVERSION OF LOYAL CUSTOMERS
TO DEDICATED INFLUENTIAL ADVOCATES
HAPPENS BEFORE SOCIAL AMPLIFICATION
24. WORD OF MOUTH
NATIVE ADVERTISING
SPONSORED CONTENT
CO-CREATION
THE CORE OF INFLUENCERS IS EFFECTIVE BUT
SMALL IN SCALE AND LIMITED IN POTENTIAL
- A THANKFUL GROUP OF LOYAL CUSTOMERS
25. ENRICHING SOCIAL AD CAMPAIGNS
WITH CUSTOMER EXPERIENCES
WILL INCREASE THE CTR AND ROI
32. REACH BEYOND THE STARS AND ALLOW
CUSTOMER PRODUCT REVIEWS BUT
GET AN OPT-IN FOR REDISTRIBUTION
33. AS LONG AS THERE IS A PURPOSE OR EVEN
AN INCENTIVIZED COMMERCIAL INTENT
CONSUMERS WILL ENGAGE & PARTICIPATE
1. Referral Program (Rewarding both parties involved)
2. Tryvertising
3. Empowered Involvement
4. Ambassador Program
5. Causal Campaigns
6. Influencer Outreach / Advisory Panel
7. Advocacy Tracking (churn reduction)
8. Innovation / Product and Service Differentiation
34. THERE ARE THE FIVE ESSENTIAL VALUES
TO TURN TO FOR A DIFFERENTIATED
MEANINGFUL CUSTOMER EXPERIENCE
35. USING CRM SOLUTIONS TO CONNECT
SMART DATA COLLECTED FROM
DIFFERENT DIGITAL TOUCH POINTS