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Presentación I Bolsa de Empleo en Social Media y Marketing Online

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Presentación de la I Bolsa de Empleo en Social Media y Marketing Online que realizó Evaristo Nogales en el I Encuentro sobre Empleo en Social Media y Marketing Online

Veröffentlicht in: Marketing
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Presentación I Bolsa de Empleo en Social Media y Marketing Online

  1. 1. PRESENTACIÓN I BOLSA DE EMPLEO SOCIAL MEDIA Y MARKETING ONLINE
  2. 2. MARGEN DE CRECIMIENTO Fuente: Segundo Observatorio sobre el Uso de las RRSS en las Pymes Españolas (Fundación Banesto) V Existe un importante margen de crecimiento en la implantación de las RRSS en la pyme española: ! ★ El 45% de la pyme española NO usa RRSS ★ De ese porcentaje, el 44% piensa utilizarlas en el corto- medio plazo ★ De las pymes que piensan entrar en RRSS, el 85% afirmará que empezará por abrir una FanPage en Facebook 44,7% 55,3% Usan RRSS de forma profesional No usan RRSS de forma profesional 55,1% 44,9% Piensan entrar en corto-medio plazo No piensan entrar en corto-medio plazo 630.000 NUEVOS CLIENTES
  3. 3. ¿CÓMO SE GESTIONAN LAS RRSS EN LA EMPRESA ESPAÑOLA? 44,7% 55,3% Usan RRSS de forma profesional No usan RRSS de forma profesional 3,95% 39,81% 56,24% Personal Interno Especializado Personal Interno no Especializado Empresa Externa Fuente: Segundo Observatorio sobre el Uso de las RRSS en las Pymes Españolas (Fundación Banesto) 354.000 NUEVOS EMPLEOS SÓLO EN RRSS
  4. 4. MARKETING DIGITAL SOCIAL MEDIA SECTOR IT OTROS PUESTOS ★ DIGITAL MARKETING MANAGER OR ONLINE MARKETING MANAGER ★ CONTENT MANAGER OR CONTENT STRATEGIST ★ DIGITAL ACCOUNT MANAGER ★ SOCIAL CRM MANAGER ★ SEO SPECIALIST ★ SEM SPECIALIST ★ LEAD MARKETING SPECIALIST ★ AFFILIATE MARKETING SPECIALIST ★ ACQUISITION SPECIALIST ★ CONTENT CURATOR ★ CONSULTOR DE BRANDING ONLINE ★ SOCIAL MEDIA MANAGER ★ COMMUNITY MANAGER ★ EN ESTRATEGIA DIGITAL: DIGITAL COMMUNICATION SPECIALIST ★ EN MOBILE MARKETING: MOBILE MARKETING MANAGER ★ DIGITAL ANALYST ★ DATA SCIENTIST Fuentes: Inesdi, www.marketingdirecto.com, Adecco Professional, Ministerio de Industria, Red.es ★ DISEÑADOR WEB ★ PROGRAMADOR WEB ★ ECOMMERCE MANAGER ★ GROWTH HACKER ★ WEB CONVERSION SPECIALIST ★ USER EXPERIENCE SPECIALIST ★ APP DEVELOPER/MOBILE DESIGNER ¿QUÉ PERFILES SE DEMANDAN? PERFILES ESPECÍFICOS
  5. 5. NO BUSQUES… ¡HAZ QUE TE ENCUENTREN!
  6. 6. FUNDAMENTOS DE LA BOLSA DE EMPLEO ★ SOCIAL ★ MÓVIL ★ ABIERTA ★ OFERTAS ★ PROYECTOS ★ EQUIPOS ★ COLABORACIÓN ★ VALIDACIÓN ★ APRENDIZAJE
  7. 7. PRE-REGISTRO BETA EN SEPTIEMBRE I BOLSA DE EMPLEO EN SOCIAL MEDIA Y MARKETING ONLINE 2.000 USUARIOS 100 EMPRESAS VALIDACIÓN: ★ RASTRO DIGITAL ★ SOCIAL ★ PROFESIONAL ★ FORMATIVA * * * Previstos para el primer trimestre

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