Discuss Corporate Culture‘s role in building& sustaining Competitive Advantage

1. Corporate culture
A source of competitive advantage
Prepared by:Walid SAAFAN
Dec 2014

2. Objective
Discuss Corporate Culture‘s role in building&
sustaining Competitive Advantage
Corporate 2 culture_Dec., 2014

3. Content
1. STRATEGY?
2. Corporate CULTURE
3. Culture importance
4. Culture change
5. Corporate Culture as a source of Competitive
Advantage
Corporate 3 culture_Dec., 2014

4. STRATEGY?
Corporate 4 culture_Dec., 2014

5. PerformSIMILAR ACTIVITIES better
then rivals
5 Corporate culture_Dec., 2014

6. M.Porter
O.E. Necessary but NOT SUFFICIENT
6 Corporate culture_Dec., 2014

7. EasyEMULATION
7 Corporate culture_Dec., 2014

8. Productivity Frontier
8 Corporate culture_Dec., 2014

9. being DIFFERENT
9 Corporate culture_Dec., 2014

10. “Creation of a
UNIQUE and
VALUABLE
position, involving a
DIFFERENT set
of activities”.
M.Porter
10 Corporate culture_Dec., 2014

11. Mission, Vision, Values
11 Corporate culture_Dec., 2014

12. Long term
Vision
Shareholder value
Value
proposition
Value chain
Organization
capital
Human
capital
Information
capital
Internal Customer Financial
Learning
& growth
12 Corporate culture_Dec., 2014

13. Corporate CULTURE
13 Corporate culture_Dec., 2014

14. “a pattern of shared basic
assumptions that was
learned by a group as it solved
its problems of external
adaptation and internal
integration, that has worked
well enough to be considered
valid and, therefore, to be
taught to new members as the
correct way to perceive, think,
and feel in relation to those
problems”
Edgar H. Schein
14 Corporate culture_Dec., 2014

15. 15 Corporate culture_Dec., 2014

16. 16 Corporate culture_Dec., 2014

17. Professional discipline
Unit functions
Geographical locations
Employee age and experience
17 Corporate culture_Dec., 2014

18. Culture importance
18 Corporate culture_Dec., 2014

19. 19 Corporate culture_Dec., 2014

20. “what keeps me awake at
night are the intangibles. It’s
the intangibles that are the
hardest thing for a
competitor to imitate, so my
biggest fear is that we lose
the culture, the spirit. If we
ever do lose that, we will
have lost our most important
competitive asset.” Gary C. Kelly
Southwest Airlines, CEO
20 Corporate culture_Dec., 2014

21. Right decisions
Appropriatebehaviors
Deal with work
Speed and efficiency
organization's receptiveness to change
attitudes of outside stakeholders
21 Corporate culture_Dec., 2014

22. Global Innovation 1000 study, Booz& Company 2011
22 Corporate culture_Dec., 2014

23. Culture & Change survey, Booz& Company 2010
23 Corporate culture_Dec., 2014

24. Global Innovation 1000 study, Booz& Company 2011
24 Corporate culture_Dec., 2014

25. Culture CHANGE
25 Corporate culture_Dec., 2014

26. Circumstances
Stakeholder expectations
The demographics of the organization
The organization’s objectives
New technologies
Negative outcomes
26 Corporate culture_Dec., 2014

27. Culture & Change survey, Booz& Company 2010
27 Corporate culture_Dec., 2014

28. Culture & Change survey, Booz& Company 2010
28 Corporate culture_Dec., 2014

29. Self ASSESSMENT
7
6
5
4
3
2
1
29 Corporate culture_Dec., 2014

30. HIRING the right people
7
6
5
4
3
2
1
30 Corporate culture_Dec., 2014

31. EQUIPING the people
7
6
5
4
3
2
1
Corporate 31 culture_Dec., 2014

32. setting EXPECTATIONS
7
6
5
4
3
2
1
32 Corporate culture_Dec., 2014

33. getting OUT of the way
7
6
5
4
3
2
1
33 Corporate culture_Dec., 2014

34. showAPPRECIATION
7
6
5
4
3
2
1
34 Corporate culture_Dec., 2014

35. letting people GO
7
6
5
4
3
2
1
35 Corporate culture_Dec., 2014

36. O.C. as a source of
Competitive Advantage
36 Corporate culture_Dec., 2014

37. BELOW normal performance
NORMAL performance,
SUPERIOR performance
37 Corporate culture_Dec., 2014

38. Temporary Superior performance
38 Corporate culture_Dec., 2014

39. Sustained Superior performance
39 Corporate culture_Dec., 2014

40. Culture and Sustained Superior financial performance
valuable
rare
imperfectly imitable
40 Corporate culture_Dec., 2014

41. Culture & Change survey, Booz& Company 2010
41 Corporate culture_Dec., 2014

42. Q & A
42 Corporate culture_Dec., 2014

43. Walid Saafan
Eng., DBA (cand.),
SFO, XPP, BSC Certified professional
Head of Strategy and Corporate Development
Walid.saafan@gmail.com
eg.linkedin.com/in/walidsaafan
+20 111 333 4161
43 Corporate culture_Dec., 2014

44. References
“What is Strategy”,
Michael E. Porter – Harvard Business Review Product no. 4134.
The global innovation 1000 “Why Culture Is Key”
Strategy+Business, Issue 65 Winter 2011.
Organizational Culture – Why Does It Matter
Kenneth Desson, Joseph Clouthier - November 3, 2010
Organizational Culture: Can It Be a Source of Sustained Competitive Advantage?
Jay B. Barney, The Academy of Management Review, Volume 11, Issue 3 (Jul., 1986), 656-665
“Culture Eats Strategy for Breakfast.”
Miles Anthony Smith
44 Corporate culture_Dec., 2014