Dr. Walid El Etriby has helped people develop personal development, marketing, and management skills for 15 years. Social media marketing refers to using social networks and apps to spread brand awareness or promote products, typically by establishing a social media presence, creating shareable content, and cultivating customer feedback through surveys and contests. The goal is to influence brand awareness, purchase decisions, customer loyalty, and brand advocacy through two-way communication and engagement that creates word-of-mouth referrals. Most marketers see social media as important for their businesses.