MTV was launched in 1981 and was the first time audiences saw music videos. The first music video played on MTV was "Video Killed the Radio Star" by The Buggles. Michael Jackson and Madonna helped establish the music video as an art form and a marketing tool in the 1980s with videos for songs from their albums Thriller and Like a Virgin. British artists also helped the growth of MTV in its early years by supplying videos when American artists were hesitant to embrace the new format. MTV expanded its programming beyond pop music in the late 1980s with shows focused on alternative rock, heavy metal, and hip hop genres.

3. T/F : MTV was the first time audiences
• 1) True
• 2) False

5. Beatles Promo Videos
• “Rain”
• “Paperback Writer”
• “Penny Lane”
• “Strawberry Fields Forever”

11. What was the first music video played on
• 1) “I Want My MTV”
• 2) “Video Killed the Radio Star”
• 3) “Pimp my Ride”

12. AUGUST 1, 1981
The Buggles
“Video Killed the Radio Star”

16. Michael Jackson, Thriller (1983)
• “Thriller”
• “Beat It”
• “Billie Jean”
• “The Girl is Mine”

17. “Billie Jean”

19. Madonna

20. Madonna (1984)
• “Borderline”
• “Lucky Star”

21. Like a Virgin (1985)
• “Like a Virgin”
• “Material Girl”

22. “Like a
Virgin”

24. What made Michael Jackson and
• 1) dancing was a large part of their “package”
• 2) they projected a wholesome image, especially for
Midwesterners
• 3) they both liked cats

25. The second British Invasion?

26. In what way did British artists help keep
• 1) they gave their profits to the channel
• 2) they did not try to compete with the American market
• 3) they supplied videos when American artists/record
companies would not

27. Duran Duran

28. Rio
(1983)
• “Hungry
Like the
Wolf”

30. Culture Club

32. Eurhythmics
Sweet Dreams
(Are Made of This)

34. Expansion beyond pop
• 120 Minutes (1986-2000, revived 2001-2003, replaced by
Subterranean)
• Headbangers Ball (1987-1995, revived 2003)
• Yo! MTV Raps (1988-1995, Yo! Until 1999)
• MTV2 (since 1996)