WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 formas de usar as mídias sociais para alavancar seus resultados, por François Muscat
François apresentou dados sobre a mídias sociais no Brasil e o enorme potencial de crescimento que o país tem. Depois, dividiu um pouco de sua experiência como consultor WSI internacional e deu 3 dicas preciosas para quem deseja melhorar os resultados utilizando as mídias sociais
Similar to WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 formas de usar as mídias sociais para alavancar seus resultados, por François Muscat
Similar to WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 formas de usar as mídias sociais para alavancar seus resultados, por François Muscat (20)
Challengers I Told Ya ShirtChallengers I Told Ya Shirt
WSI Digital Summit 2016 - Fortalecendo a sua marca, gerando oportunidades: 3 formas de usar as mídias sociais para alavancar seus resultados, por François Muscat
3. #WSIBrasil
Staying in touch with
existing customers
Building Awareness,
Trust & Credibility
Enabling Employee
Brand Ambassadors
1
2
3
Practical ways to on how
companies can use social
media to make a difference to
their bottom line
4. #WSIBrasil
Staying in touch with
existing customers
Building Awareness,
Trust & Credibility
Enabling Employee
Brand Ambassadors
1
2
3
5.
6.
7.
8. • Any Teenager can do what we do?
• Know what your social media
company is doing
• You need to care about social media
• Don't just leave it up to someone
else because you don't want to
understand it
So what did we learn from that video presentation?
13. • Through education of other
products/services
• Introducing new products/
services
• New capabilities that you have
Up-selling existing customers should be a key part of any business plan
UP-SELL ADDITIONAL SERVICES
14. Up-Sell by engaging with your
customers on Social Media
Communicate regularly
Publish content of value
Build deeper relationships
15. Real-time access to customer complaints & questions
Respond immediately & provide a rapid solution
Share both negative & positive reviews, helps your
customers see how much you care about their needs
IMPROVE CUSTOMER SERVICE
16. 2) Building Awareness, Trust & Credibility
Seconds to Destroy
Forever to Repair
Takes years to Build
20. Who is this content for?
Where will your Audience receive this content?
When will it be delivered?
Why does your Audience want/need this content?
What kind of content are you creating?
What
Why
When
Where
Who
Content Plan
Your Personas
Social Media & Blog
Daily
Answer their questions
Blogs | Video | Images
23. Website Analytics & ROI
Establish a Web Presence
➡ Facebook page
➡Twitter Accounts
➡ LinkedIn Company page
➡ Google Plus page
Web Property Strategy1
Destination
➡ Responsive design
➡ Office location
➡ Contact details
Mobile Strategy3
Location
Mobile Reach
Conversation
➡Engage
➡Inform
➡Participate
➡Behind the scenes stories
Social Media Strategy2
Social Reach
Marketing Sales Customers
Business
owner
PersonasAudience
Search Engine Marketing
‣ Search engine optimization
‣ Pay per click
‣Social Media assets
Mobile
‣ Mobile search
‣ Location searches
‣ Social links
Publish Your Content
Awareness
Comparison
Decision
Know
Trust
Like
30. #WSIBrasil
5 Reasons People Share Content Online
To bring value &
entertaining content to
others
To define themselves to
other people
To grow & enrich existing
relationships To feel a sense of self-
fulfillment
To get the word out
Your workforce is an
untapped conversation
engine
31. Benefits To Employees When They Share Content
BUILD THEIR PROFESSIONAL REPUTATION
GROW THEIR NETWORKS
BECOME MORE ENGAGED IN YOUR COMPANY
32. #WSIBrasil
Top 5 Employee Advocacy Use Cases
HR & Company
Culture
Let proud
employees
endorse the
company as a
great place to
work & help with
recruiting
27% more
optimistic about
the company’s
future
Lead
Generation
Increase sales
leads &
conversions by
having an always-
on marketing
channel
5X increase in
website traffic:
25% more leads
Brand
Awareness
Humanize your
brand & increase
awareness
through your
employees
authentic voice
Increase in brand
awareness by 14X
Event
Promotion
Drive more
registrants &
attendees to
webinars & events
with real-time
sharing
Drive 20-50% of
overall event
registrations
Establish & extend
relationships with
prospects &
customers on
social media
11X more company
content
amplification
Social
Selling
33. Employee advocacy is not a one-and-done exercise;
it’s a new way of engaging that requires sustainability
for maximum impact.
35. Invoice
EMPLOYEE ADVOCACY JOURNEY
Destination Point of Departure
Interest
CONTENT
Blogs
Twitter
Facebook
LinkedIn
EMPLOYEE
Selects the content
to publish to their
networks
BRAND
Provides easy to
find content
36. #WSIBrasil
The Employee Advocacy Process
Share content
on their
personal social
media
channels
Develop a
reputation as
thought
leaders
Generates ROI
through direct
traffic, earned
media & sales
Company
becomes a
social media
influencer
Increased
search traffic
Instant
thought
leadership
CURATE SHARE TRAFFIC ROI INFLUENCER
Team members
curate content
produced by
your brand
37. STEP 3
STEP 2
Start with a clearly articulated
social strategy, aligned with
your brand priorities
Help team members build
their personal brands
Nominate and train team
members to pilot your
program
Create and distribute a
company– wide social media
policy
STEP 1
Step 5
STEP 4
Hold training sessions to
make implementation easy
A High Performing Employee Advocacy ProgramHOW TO BUILD
38. • Step 1 Start with a clearly articulated
social strategy, aligned with your
brand priorities
• STEP 2 Create and distribute a
company– wide social media policy
• STEP 3 Nominate and train team
members to pilot your program
• STEP 4 Help team members build their
personal brands.
• STEP 5 Hold training sessions to make
implementation easy
Reach Drive Create
1 Million
Customers
50,000
Social Engagements
5,000
Unique pieces of content
THANK YOU