1.
“People Reaction to recent January 14th, 2016
Bombing in Sarinah, Jakarta”
Most of respondents in Greater Jakarta are not afraid of bombing tragedy in
Sarinah.
 [Research Summary]
 25.9% respondents feels sad after bombing tragedy in Sarinah
 33.1% among Surveyed People knew about Bombing in Sarinah from Television.
More than 7 out of 10 people did calls their family afterwards the bombing tragedy.
 “TOP 3 Ways” to contact their family or friends after there was the bombing at
Sarinah are Phone Call, WhatsApp Messenger and SMS.
W&S Group provides Digital Marketing Services in the Southeast Asia. With the
offices cover Vietnam, Indonesia, and Thailand. W&S Co., Ltd. (Indonesia) under W&S
Holdings Inc. (URL: http://www.nusaresearch.com, Head Office: Jakarta, Indonesia,
CEO: Mr. Yoshio Fujii) conducted a survey, aimed 526 males and female over 17 years
old in Greater Jakarta Area, in the topic of “Bombing incidents in Sarinah.”

2.
 [Research Background]
On January 14th, 2016, there were bombs blasted in Jakarta following by gun fight near a
shopping mall. There were at least seven killed, including five suspects. Later, a terrorist
organization claimed responsibility. W&S conducted a survey about how Jakarta
residents reacted to this tragedy.
 [Research Design]
Research Method Online Research
Fieldwork Period 15 January, 2016
Research Area Greater Jakarta, Indonesia
Including Jakarta, Bogor, Depok, Tangerang, Bekasi
Respondent Criteria Male and female aged above 17 years old
Sample Size 526 Samples
 [Details]
“25.9% respondents feels sad after bombing tragedy in Sarinah.”
There are 526 respondents who joined this surveyed study. 25.9% of them feel sad
about the bombing tragedy. Surprisingly, about 22.8% of them who doesn’t afraid of
this bombing issue.
“33.1% among Surveyed People knew about Bombing in Sarinah from Television”.
While only 3.6% of them knew the news from Line Messenger.
25.9% 22.8%
18.6%
15.2%
8.6% 5.5% 3.4%
Sad Not afraid Angry Disturbed Afraid Panic Others
Q. Please tell us what is your reaction towards Bombing in Sarinah?
Q. Please tell us that which first source of information that you knew about
Bombing in Sarinah?

3.
“More than 7 out of 10 people did calls their family after the bombing tragedy”.
While those respondents were asking their families condition.
“TOP 3 Ways” to contact their family or friends after there was the bombing at
Sarinah are Phone Call, WhatsApp Messenger and SMS.
Among 526 respondents, “Phone Call” is the first choice that they made by 47.6%,
coming up with “WhatsApp Messenger” 32.6%, and lastly, using “SMS” with 10.4%.
33.1%
23.0% 20.0%
8.6%
4.0% 3.6%
7.8%
Television Online News WhatsApp
Messenger
Facebook Twitter Line Others
71.1%
28.9%
Yes
No
47.6%
32.6%
10.4%
4.0% 3.7% 1.3% 0[VALUE]
Phone Call WhatsApp
Messenger
SMS LINE BBM Facebook Skype
Q. Please tell us that did you make any calls right after the bombing tragedy?
Q. Please tell us, how did you called your family right after the bombing
tragedy?

4.
“63.9% of them believes that Jakarta is safe and secured now.”
More than half of the people in Greater Jakarta believe that Jakarta are safe and secured
now. Meanwhile, 30.6% of them are not sure whether Jakarta are safe and secured or
not.
“Shopping Mall” is the first priority that need to be aware of after bomb issues.
Around 86.9% respondents were aware of NShopping Mall after bombed incident.
Followed by Fast Food Restaurant and Airport, which accounts 60.8% and 54.2%
respectively.
63.9%5.5%
30.6%
Yes
No
Not sure
86.9%
60.8%
54.2% 48.1%
34.8% 33.5% 28.7% 24.7% 18.6%
Shopping
Mall
Fast Food
Restaurant
Airport Office
Building
Coffee Shop Recreation
Places
Train
Station
Bus
Terminal
Others
Q. In your opinion, is Jakarta safe and secured now?
Q. Please tell us which places that need to be noticed after bomb issues?

5.
“47.0% respondents are amused as their response to “MEME” of bombing incident.”
Among 526 respondents, almost 5 out of 10 people feels amused of MEME towards
bombing incident in Sarinah.
Top 3 Ways to prevent people from the dangerous situation are “Doing Activity as
Normal” (59.7%), “Avoid crowded place” (45.4%) and thirdly, “Avoid to pass the
bombed locations (31.6%).
47.0%
14.1% 12.5%
7.4% 6.5% 5.9% 6.7%
Amused Don't care Disturbed Angry Inspired Sad Others
59.7%
45.4%
31.6%
29.5%
21.5%
13.5%
Doing activity as normal
Prevent myself from crowded place
Prevent myself from Sarinah area
Going home directly after working
Prevent myself from tourism places
Not going anywhere
Q. In your opinion, how do you respond to “MEME” after the bombing incident in
Sarinah?
Q. Please tell us after there was the bombing in the Sarinah area, how could you
prevent yourself from the risks?

6.
“Online News” is the First channel that people choose to update The Bombing News
in Greater Jakarta.
With 42.4%. Followed by Television (38.8%), and lastly, Facebook (7.0%).
[About W&S Co., Ltd. (Indonesia)]
W&S Co., Ltd. is a digital marketing provider in Southeast Asia under the parent
company W&S Holding, Inc. in Japan. Currently it has three offices cover three countries
in Vietnam, Indonesia, and Thailand, with the largest panelists in Southeast Asia;
370,000 members. Our core businesses are
1) Market research business (both qualitative and quantitative research)
2) Digital marketing business
[For more information, please contact]
Nguyen Chi Nghia (Business Development Executive)
W&S Joint Stock Co., Ltd.
Contact: 7th Floor, DC Tower Building, No. 111D, Ly Chinh Thang Street, Ward 7,
District 3, Ho Chi Minh City
Email: nghianguyen@vinaresearch.jp
Website: https://www.vinaresearch.com
42.4% 38.8%
7.0% 4.4% 3.4% 1.5% 2.5%
Online News Television Facebook Information
from Others
(Word of
Mouth)
Twitter Newspaper Others
Q. Please tell us which channel do you use to update the bombing news in
Sarinah?